book marketing / Book Promotion / video
by Ezra Barany · Published July 4, 2012 · Last modified July 11, 2012
One of the biggest challenges for making a book trailer involves finding good royalty-free images and music that are either inexpensive or free to use. This post shows you where to find all the images and music you’ll need!
book marketing / Book Promotion / video
by Ezra Barany · Published June 27, 2012 · Last modified August 22, 2024
Many authors think the book trailer needs to show what your story’s about. The reality is that no one cares what your story’s about. They only care what experience your book will deliver. Too many book trailers I’ve seen spend the whole time showing the back cover blurb instead of expressing the emotional experience their book conveys. This is a series of articles on how to make a book trailer. Not just any book trailer, but a great book trailer!
“Book fairs and festivals offer authors an excellent place to interact with fellow authors and publishers, network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 20 book fairs and events that are worthy of your attendance.”
Author Career / book marketing / Book Promotion / Book Reviews / book sales
by Ezra Barany · Published June 20, 2012
The nightmare among authors is to get a bad review. One star reviews can be horrible. Especially the seemingly well-written and intelligent bad reviews – “seemingly” because the information is false or misleading – that kill sales. But if you just follow these seven steps, you can overcome some bad reviews.
book marketing / Book Promotion
by Beth Barany · Published June 15, 2012 · Last modified July 2, 2012
Most authors are introverts, and the lucky ones get to team up with an extravert who becomes their personal megaphone. I have spoken to many authors over the years, and most of them would just love it if I would take up the promotional piece for them, and they would be quite content sitting invisibly in the background.
Book Promotion / business of writing / Future of Publishing / publishing
by Ezra Barany · Published June 14, 2012
If you think it’s expensive making audio books from your novels, you’re right. But there’s an easy way for making audio books without paying any upfront fees…if you’re willing to sacrifice part of your royalties.
A lot of authors that wonder how to edit their book think there must be some system all the great authors use for editing, when the reality is each author is different. For example, I have my own unique set of frequent writing flaws, so I have my own way to edit my book. You’ll need to come up with a system of self-editing that’s tailored to your own writing needs.
Instead of telling you how to edit your novel, I’m going to give you tips on how to create your own system of editing.
Author Career / book marketing / Book Promotion / book sales
by Ezra Barany · Published May 16, 2012
Many authors think getting their work published in an anthology is great for visibility. They’re right. But not for the reason they think. If you self-publish, you then tell all your friends and family about the book. But with an anthology, you now have all the contributing authors tell all their friends and all their families about the book. The amount of people who hear about the anthology and see your published name can be ten times as many!
book marketing / Book Promotion
by Ezra Barany · Published May 10, 2012 · Last modified May 24, 2012
Some people think book trailers are a great way to make more book sales, while others think book trailers don’t truly increase book sales much at all. The truth is that book trailers can increase your book sales if your video becomes viral. So how do you make a video go viral?
book marketing / Book Promotion / book sales / publishing
by Ezra Barany · Published May 2, 2012 · Last modified May 3, 2012
I thought that if I made my ebook have a layout exactly like my print book, that would be enough to make my ebook sell well. The truth is, by going from print to ebook, I made the layout identical and that was a mistake. I missed out on making news of the release of my ebook spread like wildfire, and I missed out on making sure I got plenty of good reviews from my ebook sales. If I had just added a few extra components to my ebook layout, I could have made more sales and received more reviews.
book marketing / Book Promotion / Book Reviews / book sales
by Ezra Barany · Published April 25, 2012 · Last modified February 5, 2019
How to write and get great reviews, with examples of a book review. A lot of authors think that getting many five-star ecstatic reviews will help make more book sales, so they get their family and friends to post rave reviews. The problem is that browsing readers can detect false praise a mile away, so if you just help guide the reviewer on how to sound authentic, your reviews will in fact help you make more sales of your books.
by Ezra Barany · Published March 21, 2012 · Last modified March 22, 2012
There are many different kinds of “one-sheets.” A one-sheet for reviewers and libraries can contain the contact’s name, a hook, some reasons why readers want your book, your book blurb, a call to action, reviews, and a bio. You’ll send the one-sheet to prospective reviewers and to librarians. Be sure to include the book’s genre and for reviewers a page count or word count.
book marketing / Book Promotion / Book Reviews
by Ezra Barany · Published March 14, 2012 · Last modified March 20, 2012
I think it’s absurd that indie authors have to fight to get their books in libraries! Even if you’re a bestselling indie author, libraries won’t order a single copy of your book unless they get enough requests from their members. So what’s an indie author to do?
book marketing / Book Promotion / book sales / social media for authors
by Ezra Barany · Published March 7, 2012 · Last modified March 16, 2012
If you just take some time to learn the kinds of words your readers use and the issues your readers face daily, you’ll be able to get in rapport with them better and help them feel like you understand them.
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Creativity Coach for Writers, NLP Master Practitioner, and Master Teacher, Beth Barany has been there and knows how hard it can be to take your idea and turn it into a real book, that people will actually be interested, and even yearning, to read.
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