book marketing / Book Promotion
by Ezra Barany · Published May 10, 2012 · Last modified May 24, 2012
Some people think book trailers are a great way to make more book sales, while others think book trailers don’t truly increase book sales much at all. The truth is that book trailers can increase your book sales if your video becomes viral. So how do you make a video go viral?
book marketing / Book Promotion / book sales / publishing
by Ezra Barany · Published May 2, 2012 · Last modified May 3, 2012
I thought that if I made my ebook have a layout exactly like my print book, that would be enough to make my ebook sell well. The truth is, by going from print to ebook, I made the layout identical and that was a mistake. I missed out on making news of the release of my ebook spread like wildfire, and I missed out on making sure I got plenty of good reviews from my ebook sales. If I had just added a few extra components to my ebook layout, I could have made more sales and received more reviews.
Everybody knows what plot is, right? It’s action. Action drives stories. Without action, without plot, you’ve got no story. Simple. But not all actions are equal. For actions to be plot, they must have consequences. Actions without consequences are setting or description.
book marketing / Book Promotion / Book Reviews / book sales
by Ezra Barany · Published April 25, 2012 · Last modified February 5, 2019
How to write and get great reviews, with examples of a book review. A lot of authors think that getting many five-star ecstatic reviews will help make more book sales, so they get their family and friends to post rave reviews. The problem is that browsing readers can detect false praise a mile away, so if you just help guide the reviewer on how to sound authentic, your reviews will in fact help you make more sales of your books.
The problem with writing erotica is trying to come up with a compelling plot. I’m not talking about erotic romance or erotic suspense or any sub genre of erotica, I’m talking purely about straight erotica. When writing erotica, sex must be the integral part of the storyline. Sex is what tells the tale, what makes our characters evolve, and what delivers the…ahem…climax at the end.
artist entrepreneur / Author Career
by Beth Barany · Published April 20, 2012 · Last modified May 3, 2012
Those who have the most powerful visions for their work, passion, persistence, determination, resilience and focus are the ones who bring it about. Decide who you want to become. Here are three ways to focus your time and energy so that you are not sitting around waiting for the book sales to come in.
On Facebook, I’ve seen a lot of authors (myself included) asking for tags and likes on their Amazon sales page.
Waste of time.
Though it’s seductively simple to ask friends and followers to tag and like your Amazon page, there are better marketing methods to request from your friends and followers that are just as simple and take just as much time.
artist entrepreneur / Author Career
by Ezra Barany · Published April 11, 2012 · Last modified April 12, 2012
Many entrepreneurs think any testimonial a client writes is a good testimonial. The truth is that many testimonials sound so much like fluff, prospective clients will ignore them. And if you just give guidelines to your clients or sample testimonials to choose from, your testimonials will be priceless!
book marketing / Book Promotion
by Ezra Barany · Published April 4, 2012 · Last modified April 11, 2012
When it comes to reading aloud, many authors believe their writing will speak for itself. Actually, at live reading events, your readers will base their decision to buy your book based off of how you read aloud, not how well you write. And if you just follow these few simple steps, you’ll get a lot more people interested in your novel.
I’ve been asked several times to help someone register his or her copyright. At the risk of inciting the wrath of my fellow copyright attorneys, I’ll put in print what I’ve told these people: while I’m happy to do so, you don’t need an attorney to file a copyright.
When my thriller The Torah Codes gets a review, the reviewer almost always says the novel is a page-turner. One of my favorite reviews said, “the pages seem to turn themselves.” I use a specific method for coming up with a page-turning plot. Here is how I do it.
Being a writer isn’t easy! You are in front of the computer for hours typing away, creating amazing pieces for your audiences to read. I know there are moments where it can be frustrating and you can get writer’s block. Instead of stepping away from the piece you are creating, you may sit there staring at the screen, pulling your hair out and angry with yourself.
Do people truly change? Other than lightbulbs, I mean. People constantly change their superficial appearances—hair color, weight, corrective lenses, clothing styles—but do they, can they, change their fundamental behavior? This is your job as a writer to explore.
by Ezra Barany · Published March 21, 2012 · Last modified March 22, 2012
There are many different kinds of “one-sheets.” A one-sheet for reviewers and libraries can contain the contact’s name, a hook, some reasons why readers want your book, your book blurb, a call to action, reviews, and a bio. You’ll send the one-sheet to prospective reviewers and to librarians. Be sure to include the book’s genre and for reviewers a page count or word count.
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Creativity Coach for Writers, NLP Master Practitioner, and Master Teacher, Beth Barany has been there and knows how hard it can be to take your idea and turn it into a real book, that people will actually be interested, and even yearning, to read.
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