A lot of the authors I talk to think book trailers don’t do anything. But the reality is that if the book trailer isn’t easy to find on YouTube, it will never be seen. This post will show you how to get a ton of viewers to find and watch your video.
book marketing / Book Promotion / social media for authors / video
by Ezra Barany · Published July 11, 2012 · Last modified August 22, 2024
This blog post on how to make great book trailers goes into the online website to use to make sure your book trailer is awesome!
book marketing / Book Promotion / video
by Ezra Barany · Published July 4, 2012 · Last modified July 11, 2012
One of the biggest challenges for making a book trailer involves finding good royalty-free images and music that are either inexpensive or free to use. This post shows you where to find all the images and music you’ll need!
book marketing / Book Promotion / video
by Ezra Barany · Published June 27, 2012 · Last modified August 22, 2024
Many authors think the book trailer needs to show what your story’s about. The reality is that no one cares what your story’s about. They only care what experience your book will deliver. Too many book trailers I’ve seen spend the whole time showing the back cover blurb instead of expressing the emotional experience their book conveys. This is a series of articles on how to make a book trailer. Not just any book trailer, but a great book trailer!
Author Career / book marketing / Book Promotion / Book Reviews / book sales
by Ezra Barany · Published June 20, 2012
The nightmare among authors is to get a bad review. One star reviews can be horrible. Especially the seemingly well-written and intelligent bad reviews – “seemingly” because the information is false or misleading – that kill sales. But if you just follow these seven steps, you can overcome some bad reviews.
book marketing / Book Promotion
by Beth Barany · Published June 15, 2012 · Last modified July 2, 2012
Most authors are introverts, and the lucky ones get to team up with an extravert who becomes their personal megaphone. I have spoken to many authors over the years, and most of them would just love it if I would take up the promotional piece for them, and they would be quite content sitting invisibly in the background.
Book Promotion / business of writing / Future of Publishing / publishing
by Ezra Barany · Published June 14, 2012
If you think it’s expensive making audio books from your novels, you’re right. But there’s an easy way for making audio books without paying any upfront fees…if you’re willing to sacrifice part of your royalties.
book marketing / Book Promotion / Contests / Writing Contests
by Ezra Barany · Published June 7, 2012
Is having to pay a fee to be a part of a writing contest a scam? The answer is not what you think. The reality is that you need to consider the purpose of the contest and the purpose for entering the contest.
Author Career / book marketing / Book Promotion / book sales
by Ezra Barany · Published May 30, 2012 · Last modified May 29, 2012
Say you have a jar full of rocks, pebbles, and sand. Each rock, pebble, and grain of sand represents a step you can take to being a bestselling author, a full jar. Some steps take more time than others, some cost more money to do, but time and money are not a reflection of the size of the stones. Instead, the size refers to how effective each step is in reaching your goal. If you only have the time and money to put in 7 things, doesn’t it make sense that you should focus on the ones that are large rocks instead of the tiny pebbles?
Author Career / book marketing / Book Promotion / book sales
by Ezra Barany · Published May 16, 2012
Many authors think getting their work published in an anthology is great for visibility. They’re right. But not for the reason they think. If you self-publish, you then tell all your friends and family about the book. But with an anthology, you now have all the contributing authors tell all their friends and all their families about the book. The amount of people who hear about the anthology and see your published name can be ten times as many!
book marketing / Book Promotion
by Beth Barany · Published May 15, 2012 · Last modified May 16, 2012
Welcome guest columnist, Karma Bennett, Publicist, Social Media Consultant and Writer. When I met Karma recently at a meeting for book publicists and those interested in book publicity (like me!) I was struck by...
book marketing / Book Promotion
by Beth Barany · Published May 14, 2012 · Last modified May 16, 2012
Is Tumblr Right For Your Book? Tumblr is the original microblog. It’s a fantastic resource for authors, and much easier to use than other blogging platforms like Wordpress and Blogger.
book marketing / Book Promotion
by Ezra Barany · Published May 10, 2012 · Last modified May 24, 2012
Some people think book trailers are a great way to make more book sales, while others think book trailers don’t truly increase book sales much at all. The truth is that book trailers can increase your book sales if your video becomes viral. So how do you make a video go viral?
book marketing / Book Promotion / book sales / publishing
by Ezra Barany · Published May 2, 2012 · Last modified May 3, 2012
I thought that if I made my ebook have a layout exactly like my print book, that would be enough to make my ebook sell well. The truth is, by going from print to ebook, I made the layout identical and that was a mistake. I missed out on making news of the release of my ebook spread like wildfire, and I missed out on making sure I got plenty of good reviews from my ebook sales. If I had just added a few extra components to my ebook layout, I could have made more sales and received more reviews.
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