Category: Book Promotion

E.L. James' 50 Shades of Grey 3

Author Career / book marketing / Book Promotion / book sales / business of writing / Guest Columnists / Writing Tips

Why E.L. James’ 50 Shades of Grey is Popular and How You, Too, Can Be a Bestselling Author (Pt. 1 of 2)

I’ve heard a lot of erotica writers say, “I don’t get it! Why is 50 Shades of Grey so Popular?” Many of us get our panties in a bunch, jealous that someone else’s first-time work of erotica can be a national bestseller. The truth is, what Erika Leonard, aka E.L. James, did can be a guide for all of us fiction authors, and you, too, can become a bestselling author.

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book marketing / Book Promotion

Book Marketing and Book Promotion for Shy Novelists

I’m reading SELL YOUR BOOK LIKE WILDFIRE by Rob Eagan and it’s decent. It’s more useful for nonfiction authors than fiction authors, IMHO. That disappoints me. I think fiction authors need more tailored support. (Yes, I’m working on it! My Twitter for Authors book is editorial as we speak. Can’t you see me working on it!)

Cat watching a great book trailer 3

book marketing / Book Promotion / video

How to Make a Great Book Trailer – Part 1 of 4

Many authors think the book trailer needs to show what your story’s about. The reality is that no one cares what your story’s about. They only care what experience your book will deliver. Too many book trailers I’ve seen spend the whole time showing the back cover blurb instead of expressing the emotional experience their book conveys. This is a series of articles on how to make a book trailer. Not just any book trailer, but a great book trailer!

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book marketing / Book Promotion

Book Promotion: 5 Tips for Introverts

Most authors are introverts, and the lucky ones get to team up with an extravert who becomes their personal megaphone. I have spoken to many authors over the years, and most of them would just love it if I would take up the promotional piece for them, and they would be quite content sitting invisibly in the background.

7 Rocks to Being an Author of a Bestseller 3

Author Career / book marketing / Book Promotion / book sales

7 Rocks to Being an Author of a Bestseller

Say you have a jar full of rocks, pebbles, and sand. Each rock, pebble, and grain of sand represents a step you can take to being a bestselling author, a full jar. Some steps take more time than others, some cost more money to do, but time and money are not a reflection of the size of the stones. Instead, the size refers to how effective each step is in reaching your goal. If you only have the time and money to put in 7 things, doesn’t it make sense that you should focus on the ones that are large rocks instead of the tiny pebbles?

cat submits story to anthology 1

Author Career / book marketing / Book Promotion / book sales

Increase Your Book Sales with Anthology Submissions

Many authors think getting their work published in an anthology is great for visibility. They’re right. But not for the reason they think. If you self-publish, you then tell all your friends and family about the book. But with an anthology, you now have all the contributing authors tell all their friends and all their families about the book. The amount of people who hear about the anthology and see your published name can be ten times as many!

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