book marketing / Book Promotion
by Ezra Barany · Published May 10, 2012 · Last modified May 24, 2012
Some people think book trailers are a great way to make more book sales, while others think book trailers don’t truly increase book sales much at all. The truth is that book trailers can increase your book sales if your video becomes viral. So how do you make a video go viral?
book marketing / Book Promotion / book sales / publishing
by Ezra Barany · Published May 2, 2012 · Last modified May 3, 2012
I thought that if I made my ebook have a layout exactly like my print book, that would be enough to make my ebook sell well. The truth is, by going from print to ebook, I made the layout identical and that was a mistake. I missed out on making news of the release of my ebook spread like wildfire, and I missed out on making sure I got plenty of good reviews from my ebook sales. If I had just added a few extra components to my ebook layout, I could have made more sales and received more reviews.
book marketing / Book Promotion / Book Reviews / book sales
by Ezra Barany · Published April 25, 2012 · Last modified February 5, 2019
How to write and get great reviews, with examples of a book review. A lot of authors think that getting many five-star ecstatic reviews will help make more book sales, so they get their family and friends to post rave reviews. The problem is that browsing readers can detect false praise a mile away, so if you just help guide the reviewer on how to sound authentic, your reviews will in fact help you make more sales of your books.
On Facebook, I’ve seen a lot of authors (myself included) asking for tags and likes on their Amazon sales page.
Waste of time.
Though it’s seductively simple to ask friends and followers to tag and like your Amazon page, there are better marketing methods to request from your friends and followers that are just as simple and take just as much time.
artist entrepreneur / Author Career
by Ezra Barany · Published April 11, 2012 · Last modified April 12, 2012
Many entrepreneurs think any testimonial a client writes is a good testimonial. The truth is that many testimonials sound so much like fluff, prospective clients will ignore them. And if you just give guidelines to your clients or sample testimonials to choose from, your testimonials will be priceless!
book marketing / Book Promotion
by Ezra Barany · Published April 4, 2012 · Last modified April 11, 2012
When it comes to reading aloud, many authors believe their writing will speak for itself. Actually, at live reading events, your readers will base their decision to buy your book based off of how you read aloud, not how well you write. And if you just follow these few simple steps, you’ll get a lot more people interested in your novel.
When my thriller The Torah Codes gets a review, the reviewer almost always says the novel is a page-turner. One of my favorite reviews said, “the pages seem to turn themselves.” I use a specific method for coming up with a page-turning plot. Here is how I do it.
by Ezra Barany · Published March 21, 2012 · Last modified March 22, 2012
There are many different kinds of “one-sheets.” A one-sheet for reviewers and libraries can contain the contact’s name, a hook, some reasons why readers want your book, your book blurb, a call to action, reviews, and a bio. You’ll send the one-sheet to prospective reviewers and to librarians. Be sure to include the book’s genre and for reviewers a page count or word count.
book marketing / Book Promotion / Book Reviews
by Ezra Barany · Published March 14, 2012 · Last modified March 20, 2012
I think it’s absurd that indie authors have to fight to get their books in libraries! Even if you’re a bestselling indie author, libraries won’t order a single copy of your book unless they get enough requests from their members. So what’s an indie author to do?
book marketing / Book Promotion / book sales / social media for authors
by Ezra Barany · Published March 7, 2012 · Last modified March 16, 2012
If you just take some time to learn the kinds of words your readers use and the issues your readers face daily, you’ll be able to get in rapport with them better and help them feel like you understand them.
book marketing / book sales / Creativity Tools and Tips / inspiration
by Ezra Barany · Published February 29, 2012 · Last modified February 28, 2012
My method for finding the right title is designed to help your fans-to-be discover your book. Recently, I’ve finished the draft to the sequel of my bestselling thriller The Torah Codes. Now I’m applying my method of finding the best title, and the system works so well that I’ve discovered all of my title ideas are bad titles!
book marketing / Book Promotion / book sales / Future of Publishing / publishing
by Ezra Barany · Published February 22, 2012 · Last modified February 23, 2012
If you want to become an Amazon bestseller, going through Amazon’s KDP Select program is a great way to do it. But it takes more than just signing up with KDP Select. By following a simple process I’ve outlined below, you can practically guarantee becoming an Amazon bestseller.
book marketing / Book Promotion / book sales
by Ezra Barany · Published February 15, 2012 · Last modified March 16, 2012
A lot of authors think a book trailer is all about conveying what the storyline is. But actually, conveying your storyline will likely not get people excited about your novel. And if you just include the three vital keys for a good book trailer, your book trailer will stand head and shoulders above the others.
book marketing / Book Promotion
by Ezra Barany · Published February 8, 2012 · Last modified February 7, 2012
A lot of authors find marketing their book involves hours, days, years of their lives when all they really want to do is be writing. Here’s a simple task that will shave off hours of marketing your book to make marketing easy and result in more book sales.
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