Often thought leaders think that their message is cool enough to be published in a book, but actually a book is a conversation that you have with other books in your field. So, what’s a thought leader to do?
“Of all the animal species, humans are the biggest players of all.”–The Promise of Play by Dr. Stuart Brown with Christopher Vaughan What is fun for you? Often artists think of the moments when...
One of my clients recently asked about the return on investment for his book. He’s self-publishing his book to support his coaching and speaking career. His book is in the category of investing. I...
Do you have an iPhone or the new iPad? Then, you’ll be familiar with apps. For the rest of us, “apps” are software applications that run on mobile devices, including the mobile Apple devices, and other smart phones.
This article was first published on the San Francisco Writers Community site. Where is publishing going? This column is dedicated to finding the answers. This week I focus on a trend watcher from the...
Even in the age of blogging and tweeting, a book is still one of the most effective ways of diving into the thoughts and imagination of those who would inspire us. Books still represent...
What can an unpublished author do to promote when there’s no book? You may think that book promotions starts when your first book is coming out, but actually book promotions start as soon as...
You may think that promoting your book is a pain-in-the-you-know-where, but actually, you may be trying to force a round peg into a square hole. And if you just mix your strengths with some of the best tools out there, you will be able to become more visible to your ideal readers, and ultimately, sell more books.
If you knew you could increase your chances of getting a book deal, but it would take 1-3 years, would you do it? That’s the questions I asked myself as I started to read Christina Katz’ Get Know Before the Book Deal: Use Your Personal Strengths To Grow An Author Platform.
You may think that writing a nonfiction bestseller is hard. But actually, a nonfiction bestseller is easy to create and sell, but not simple. If you just put into place a few key aspects, then you will have a book your audience can’t wait to buy.
You may think that marketing your books is a scary prospect, but actually marketing is essential to your career as an author. And if you uncover your style of marketing, then ultimately you will sell more books.
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