Author Career / book marketing / Book Promotion / Book Reviews / book sales
by Ezra Barany · Published June 20, 2012
The nightmare among authors is to get a bad review. One star reviews can be horrible. Especially the seemingly well-written and intelligent bad reviews – “seemingly” because the information is false or misleading – that kill sales. But if you just follow these seven steps, you can overcome some bad reviews.
book marketing / Book Promotion
by Beth Barany · Published June 15, 2012 · Last modified July 2, 2012
Most authors are introverts, and the lucky ones get to team up with an extravert who becomes their personal megaphone. I have spoken to many authors over the years, and most of them would just love it if I would take up the promotional piece for them, and they would be quite content sitting invisibly in the background.
book marketing / Book Promotion / Contests / Writing Contests
by Ezra Barany · Published June 7, 2012
Is having to pay a fee to be a part of a writing contest a scam? The answer is not what you think. The reality is that you need to consider the purpose of the contest and the purpose for entering the contest.
Author Career / book marketing / Book Promotion / book sales
by Ezra Barany · Published May 30, 2012 · Last modified May 29, 2012
Say you have a jar full of rocks, pebbles, and sand. Each rock, pebble, and grain of sand represents a step you can take to being a bestselling author, a full jar. Some steps take more time than others, some cost more money to do, but time and money are not a reflection of the size of the stones. Instead, the size refers to how effective each step is in reaching your goal. If you only have the time and money to put in 7 things, doesn’t it make sense that you should focus on the ones that are large rocks instead of the tiny pebbles?
Author Career / book marketing / Book Promotion / book sales
by Ezra Barany · Published May 16, 2012
Many authors think getting their work published in an anthology is great for visibility. They’re right. But not for the reason they think. If you self-publish, you then tell all your friends and family about the book. But with an anthology, you now have all the contributing authors tell all their friends and all their families about the book. The amount of people who hear about the anthology and see your published name can be ten times as many!
book marketing / Book Promotion
by Beth Barany · Published May 15, 2012 · Last modified May 16, 2012
Welcome guest columnist, Karma Bennett, Publicist, Social Media Consultant and Writer. When I met Karma recently at a meeting for book publicists and those interested in book publicity (like me!) I was struck by...
book marketing / Book Promotion
by Beth Barany · Published May 14, 2012 · Last modified May 16, 2012
Is Tumblr Right For Your Book? Tumblr is the original microblog. It’s a fantastic resource for authors, and much easier to use than other blogging platforms like Wordpress and Blogger.
book marketing / Book Promotion
by Ezra Barany · Published May 10, 2012 · Last modified May 24, 2012
Some people think book trailers are a great way to make more book sales, while others think book trailers don’t truly increase book sales much at all. The truth is that book trailers can increase your book sales if your video becomes viral. So how do you make a video go viral?
book marketing / Book Promotion / book sales / publishing
by Ezra Barany · Published May 2, 2012 · Last modified May 3, 2012
I thought that if I made my ebook have a layout exactly like my print book, that would be enough to make my ebook sell well. The truth is, by going from print to ebook, I made the layout identical and that was a mistake. I missed out on making news of the release of my ebook spread like wildfire, and I missed out on making sure I got plenty of good reviews from my ebook sales. If I had just added a few extra components to my ebook layout, I could have made more sales and received more reviews.
book marketing / Book Promotion / Book Reviews / book sales
by Ezra Barany · Published April 25, 2012 · Last modified February 5, 2019
How to write and get great reviews, with examples of a book review. A lot of authors think that getting many five-star ecstatic reviews will help make more book sales, so they get their family and friends to post rave reviews. The problem is that browsing readers can detect false praise a mile away, so if you just help guide the reviewer on how to sound authentic, your reviews will in fact help you make more sales of your books.
On Facebook, I’ve seen a lot of authors (myself included) asking for tags and likes on their Amazon sales page.
Waste of time.
Though it’s seductively simple to ask friends and followers to tag and like your Amazon page, there are better marketing methods to request from your friends and followers that are just as simple and take just as much time.
book marketing / Book Promotion
by Ezra Barany · Published April 4, 2012 · Last modified April 11, 2012
When it comes to reading aloud, many authors believe their writing will speak for itself. Actually, at live reading events, your readers will base their decision to buy your book based off of how you read aloud, not how well you write. And if you just follow these few simple steps, you’ll get a lot more people interested in your novel.
by Ezra Barany · Published March 21, 2012 · Last modified March 22, 2012
There are many different kinds of “one-sheets.” A one-sheet for reviewers and libraries can contain the contact’s name, a hook, some reasons why readers want your book, your book blurb, a call to action, reviews, and a bio. You’ll send the one-sheet to prospective reviewers and to librarians. Be sure to include the book’s genre and for reviewers a page count or word count.
book marketing / Book Promotion / Book Reviews
by Ezra Barany · Published March 14, 2012 · Last modified March 20, 2012
I think it’s absurd that indie authors have to fight to get their books in libraries! Even if you’re a bestselling indie author, libraries won’t order a single copy of your book unless they get enough requests from their members. So what’s an indie author to do?
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