How to Welcome Bad Book Reviews by Keri Kruspe

How to Welcome Bad Book Reviews by Keri KruspeLet’s welcome back monthly columnist Keri Kruspe as she shares with us “How to Welcome Bad Book Reviews.” Enjoy!


“This is actually a horribly written boring piece of literature…stay away from this disgustingly overrated book and disgustingly bad writer”. –  Review of Harry Potter and the Sorcerer’s Stone by J.K. Rowling

“This collection of books is really, really terrible and boring, and I would(n’t) wish the task of reading it on my worst enemy.” – Review of The Lord of the Rings by J.R.R. Tolkien

“I’d like to say the book has potential, but I don’t think it did.” – Review of The Hunger Games by Suzanne Collins

“… the alien politics in the story were, at times, over analytical and complex. I would’ve preferred a simpler approach.” – Review of An Alien Exchange by Keri Kruspe

(Okay, I admit I’ve given myself a bit of a cheap thrill putting my name up there with those distinguished authors. I actually love this critique…I had no idea I was smart enough to write something “over analytical and complex”!) 

Why Endure the Pain of Reviews? 


Let’s face it. As a writer, we have to have reviews on our books to make a living. Reviews are the lifeblood of the industry. 

In order to sell books, we have to have more than ten reviews for Amazon to even notice we’re alive. Not to mention places like BookBub – there you aren’t going to get a coveted place in their ads without lots of reviews. 


What are Book Reviews? 

The basic principle of book reviews is to help a reader decide whether or not they want to purchase/read a book for themselves. A review shouldn’t be a summary of the novel, just an overall opinion of the work. 

And, as you know, everyone has an opinion on just about everything. Why should books be different? 

Show Me an Author Who Hasn’t Gotten a Bad Review… 

sad at computer

Isaac Asimov said, 

“Writers fall into two groups: Those who bleed copiously and visibly at any bad review, and those who bleed copiously and secretly at any bad review.” 

I think what he was trying to say is “join the club.”

If you don’t believe me about authors getting a myriad of reviews, a great site to check out reviews of your favorite author is They have a collection of critics (i.e. New York Times) that rank the best-selling books according to the percentage of good reviews.

So, if you’ve ever gotten a bad review, you’re in good company. 

Do We Really Need Bad Reviews? 

I understand the question. But ask yourself this: Why do I write? Do you do it for yourself? Or do you want others to enjoy the fruits of your labor?

I mean, holy crapoly…being a published author is hard work! 

We struggle for years learning our craft only to find out writing a novel is just the beginning of a lengthy process. We are constantly putting ourselves out there… in social media, blogs, websites, and author pages on numerous sites. 

Why put ourselves through this torture? 

One answer is we write to gain reactions from others. We cross our fingers the reactions come back good. But then, you get hit with a “bad” review. You’re being attacked and minimizing all the hard work you’ve done (not to mention the expense!) to get your baby out in the world as you pray it grows and thrives. 

In response, I propose to you a different idea:

Bad Reviews Sell Books 

buying books

Huh? Say what? How is that possible?

Let’s say you’re browsing through your favorite digital site looking for your next favorite book. Ah, a cover and title catches your eye…the blurb sounds great. But you’ve never heard of this author, so you scroll down to look at the reviews.

Yep, there they are. 

Wait, they have nothing but five-star reviews. Gushing on and on how “unputdownable” the book is and that it’s the greatest novel ever

Oh, come on! People are diverse on everything. Folks can’t even agree on what kind of ice cream is best. How is it everyone loves this book without fail?

Sounds to me like this writer got all his friends and family to write a boatload of fanny-kissing reviews. Worse, it comes across as dishonest.

Now sprinkle in a couple of bad reviews. Wham, we’ve got a dose of realistic legitimacy. The “bad” reviews actually balance out the “good” ones. It gives a sense of genuineness to the work. 

Perspective on Bad Reviews 

One of my favorite quotes comes from Kurt Vonnegut about book reviews.

“Any reviewer who expresses rage and loathing for a novel is preposterous. He or she is like a person who has put on full armor and attacked a hot fudge sundae.” 

knight w sword

Let’s look at it another way. 

Some people look for negative reviews to look for a book they’d like to read. I’ll use myself as an example. The worst review I’ve gotten (so far…) is for the second book in my trilogy. 

I personally don’t like there to not be returned karma for the ones who did all the torture, rape, or whatever. The reasons behind why the bad guy was not imprisoned and punished before now were stupid.” 

– Review of D’zia’s Dilemma 

I love this two-star review. I mean, come on! Why would I “punish” the bad guy in the second book of a trilogy? That would be like Darth Vader facing justice in The Empire Strikes back instead of in Return of the Jedi. As a reader, I’d love to know the action continues in the third book.

There can be some quirks in bad reviews that nudge me to take a closer look:

“too many ridiculous characters” – yay! My favorite part of any book (or movie) are the secondary, quirky characters.

Any review with the word “feminist” – since I write about “feisty heroines”, this could wind up being my kind of book.

Quick Tips to Handle Bad Reviews 

happy at computer

I came across this great article from Indie Author News on the best ways to react when you get a bad review:

  1. Do nothing.
  2. Do NOT respond (unless it’s a simple “thank you”).
  3. A bad review is still a review.
  4. Re-read your good reviews.
  5. Beware the Troll – Don’t pour gasoline on the fire.
  6. Ignore the bad review.
  7. It’s not personal, it’s business.
  8. Don’t rush to your favorite social media site.
  9. Get tough skin.
  10. Remember why you write.

The article also gives some fun (not to be taken as realistic) ways to deal with bad reviews:

  1. Drink – heavily if need be.  
  2. Shop – for yourself…not others!
  3. Respond to the reviewer why they are a douche-bag.
  4. Use coercion, extortion, blackmail, or torture to make them take it down.
  5. Turnabout is fair play… give them a bad review.
  6. Print it out and then burn it.
  7. But…most of all…  




Keri KruspeKeri Kruspe has been an author since the age of twelve and has always been fascinated with otherworldly stories that end in Happily Ever After. Author of Otherworldly Romantic Adventures, Keri’s first series is An Alien Exchange trilogy. An Alien Exchange is the first book in the arousing Alien Exchange sci-fi romance series. If you like sexy aliens, feisty heroines, and fast-paced action, then you’ll love Keri Kruspe’s steamy space adventure.

Keri now resides with her family in the wilds of Northwestern Michigan. An avid reader, Keri enjoys good wine, good food, and watching action/adventure movies. You can find her most days immersed in her fantasy world of writing or traveling with her hubby in their RV, discovering intelligent life here on Earth. For goodies, news of upcoming releases, sign up for her newsletter at

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  • Mary M Van Everbroeck says:

    A great Post, Keri. I learned a lot. Thanks

    Your Post was also a fun read, as are your books!!

  • CR Spencer says:

    Interestingly, I had one bad review for the first book of my Penance Series. Unfortunately, the reviewer had gotten an early edition (for free) and it did contain some editing flaws. I was a bit disappointed but when I looked up his previous reviews I noticed that he was meticulous in submitting his comments but that most of the books he was commenting on where free review copies! In other words, this reviewer only very rarely actually purchased a book preferring to stand o the sidelines and toss in grenades on work that he had not had the decency to purchase…

    Now I just remember what James Blunt said about poor reviews. He stated that if 5,000 attend a concert, there are bound to be one or two who didn’t like what he did…

  • Keri Kruspe says:

    Thanks, Mary! You’ve always given me the best advice on my work 🙂

  • Keri Kruspe says:

    Hey CR – I think once you get your first bad review, it helps with the others. it’s too bad there are folks out there who deliberately look for the flaws in any creative work. I try to look at each one and separate the ones that will help from the ones from folks who only live negatively. But the best way for me is to find the critique in their post they had no intention of me liking and grow from that!

  • […] Tip #1: How To Keep Going Tip #2: What’s Good for the Reader… Tip #3: When Bad Is Good […]

  • Keri Kruspe says:

    I just got my first “bad” review (three stars) on my latest release. I had to scratch my head since the main complaint was the bad guys in the book were all women. But…they were on a matriarchal planet and women were the rulers…

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