As a modern day writer, you’ve learned when and where you write best. Rarely, I’m sure, does inspiration strike when you’re seated at your desk in front of your computer at 9:00am. More likely, you’re inspired while you’re out and about. In order to efficiently capture and save every new idea, detail, story line, etc., you need to download some new apps to your iPhone. The list below will help you research, brainstorm, write, and even publish your work whether you’re at home, at the office, or in the middle of daily errands. Check em out.
Tagged: scott lorenz
As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.
Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it?
Book Publicity Idea: Link Your Book to Holidays and Special Events By Scott Lorenz Westwind Communications
One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that celebrate various concepts as well as traditional holidays that can be used to market your book; you just have to find them.
As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Amazon by using Listmania lists. How?
Overview: Fan Fiction is a great way for aspiring authors to hone their craft. Amanda Hocking started out writing fan fiction and she was signed to a multimillion dollar book deal. Fifty Shades of Grey author E. L. James started writing fan fiction after she finished reading the Twilight saga, and hasn’t stopped since. Here’s a list of 21 Fan Fiction sites for authors to consider.
The way it works is that whenever anyone sees a tweet containing a product on Amazon and wants to purchase they simply reply and type the hashtag #AmazonCart and the product is automatically and seamlessly added to their shopping cart on their Amazon account.
Finding a blogger who interviews authors in your genre and particular topic allows you to reach your target niche.
To take the greatest advantage of the technology of the 21st Century a tool some authors are turning to is Kickstarter. Kickstarter is a virtual place where authors, musicians, app developers, inventors and others go to recruit people to support their creative project.
You want readers, fans, and your potential audience to enjoy your book’s title. Alliteration can help that title roll off the tongue nicely. If your book’s title is memorable and fun or easy to say, people will talk about it.
Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?”
As a book publicist and book marketer I cannot caution authors enough – do not underestimate the importance of a book cover’s design.
What Authors can Learn From the Promotion of Anchorman II, Starring Will Ferrell as Ron Burgundy by Scott Lorenz
Think like Ron Burgundy and consider some non-traditional marketing methods to get your book on the radar.
Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on shelf at the same relevant speed.