Using other people’s content in your marketing might seem like it’d be the easy way out, but it might be more trouble than it’s worth.
Custom emails are great for marketing and branding, but Nate Hoffelder warns that, if you’re not careful, they can be just as good for getting your identity stolen.
You want readers, fans, and your potential audience to enjoy your book’s title. Alliteration can help that title roll off the tongue nicely. If your book’s title is memorable and fun or easy to say, people will talk about it.
“I think writers need to be careful in regards to diluting their brand. While I believe it is absolutely possible to write in a variety of subgenres under one name, and there are plenty of authors who do so (very successfully too!), it can also work against you.”
This post is part of the wider vision of Writer’s Fun Zone: to share awesome, kick-ass content for the content creator. That’s us! Enjoy! Reprinted with kind permission by Writers of the Round Table: First posted there 17 Apr 2009 05:10 AM PDT As artists we have to create significant buy in from audiences and from those who can hire us for our services–that’s how we get paid for our work. We do that through inviting them into our world – which we do through story… Every single person we run into can fall into one of these two categories: