Category: Book Promotion

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From Book to Bestseller: What it Takes to Crack the List (and why you might not want to)

In the past 15 months, we’ve had 10 books on the bestseller list. When I say “bestseller” I mean major lists: New York Times, Wall Street Journal, et al. Still, even after numerous books and a variety of lists, the “list” itself still confounded me, so I decided to do a little research to find out what it really takes to hit a list.

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How to Use ‘Personality-Based’ Marketing to Market Your Books

As you may know, marketing is all about psychology. Most people think of the psychology of their readers because we must direct our efforts towards our readers’ needs and wants. While this is certainly important and I teach these ideas as well, equally important is the psychology of YOU, the writer.

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Social Networking for Authors: Play a Game You Can Win

You’re in charge of your schedule. So set up a game you can win around social networking. Have a goal, which is how you “win” the game. Overall make your goal 100% attainable and fun, unless you also need to know you’re climbing to the top of a really tall mountain to motivate you.

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Stand Tall on An Author Platform

Every author, if you’re serious about your career, needs an author platform: who you are, your brand, and your list.
Learn from the Best — But where to begin? Where indeed — learn from the best. Learn from the authors who have gone before: more experienced authors. * Read their blogs * Follow them on Twitter

Sell Some D*mn Books 0

Sell Some D*mn Books

If you want to publish your book, you need to think about sales. Many people think that writing and publishing a book automatically means a passive stream of income, passive revenue, easy money. But actually to succeed in the world of publishing you need to sell the book to make the money. And that doesn’t happen by itself. Here’s the bad news. Publishing a book and all that it entails is a business.

Market then Write Your Novel, Right? or Wrong 0

Market then Write Your Novel, Right? or Wrong

It you’re a published novelists, I’d like to get your input for an article I’m writing for The National Networker and other venues. We all read in our genre, pay attention to what has recently sold via PublishersWeekly.com. What other strategies do you use to determine what will sell? Do tell! Email me directly by Sunday 11/8 and I will send you my questionnaire.Thanks! http://thenationalnetworkerweblog.blogspot.com/

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Using Twitter to Network and Market Your Books

In addition to a website, newsletter, and a blog, authors can use social networking tools to connect with friends, make new friends, interact with readers, and gain new readers. In my previous Promotion Posse article (”Heart of the Bay,” January 2009), I wrote about how authors can use Facebook to network and market.

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