Category: book marketing

3

Diluting Your Brand: A Discussion by Melinda Pierce

“I think writers need to be careful in regards to diluting their brand. While I believe it is absolutely possible to write in a variety of subgenres under one name, and there are plenty of authors who do so (very successfully too!), it can also work against you.”

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The Value of A Press Kit by Melinda Pierce

Ideally speaking, the press kit (or media kit) usually includes bios of various lengths, a professional headshot or logo, workshop/chat presentation blurbs and handouts, book blurbs of various lengths, and book covers in standard JPEG format. All these items should be stored in one document folder.

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