33 Book Cover Designers to Create Your Bestselling Cover By Scott Lorenz
As a book publicist and book marketer I cannot caution authors enough – do not underestimate the importance of a book cover’s design.
Category: book marketing
Writing Begets Writing. Holiday Special Ends on New Years Eve
Happy Almost New Year! A reminder about my holiday special that ends tomorrow, Tuesday, Dec. 31, 2013. I’m offering a FREE writing coaching session. Yes, a free one-hour full on coaching session. I rarely give...
What Authors can Learn From the Promotion of Anchorman II, Starring Will Ferrell as Ron Burgundy by Scott Lorenz
Think like Ron Burgundy and consider some non-traditional marketing methods to get your book on the radar.
Diluting Your Brand: A Discussion by Melinda Pierce
“I think writers need to be careful in regards to diluting their brand. While I believe it is absolutely possible to write in a variety of subgenres under one name, and there are plenty of authors who do so (very successfully too!), it can also work against you.”
Love to read fiction? We need you! Looking for beta readers!
[Updated 8/18/2024] Love to read fiction and get the early scoop? We’re looking for beta readers of fantasy, science fiction mystery, thrillers, and romance! Who are beta readers? Beta readers are readers – that’s...
Book Promotions for Beginners for Novelists by Beth Barany
Hey awesome novelists! I’ll be teaching an online class for novelists on book promotions for beginners starting Sept. 1. Come join me! Here’s all the details! Please share this post with your friends. Thanks!...
Your Book Cover is Like a Highway Billboard by Scott Lorenz
Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on shelf at the same relevant speed.
3 Essential Tips to Running Your Own Blog Tour
Scheduling and participating in a blog tour for your new book is a great way to market your book from the comfort of your home and within the constraints of your schedule.
“How to Find Good Books to Read?” Ask Book Publicist Scott Lorenz
What Should I Read? I was recently asked this question by a reporter and it really made me think about the process a book lover goes through when determining what book to buy.
Mini-Marketing Campaigns by Katya Cengel
Set up your own mini-marketing campaigns to maximize the publicity your book receives.
The Value of A Press Kit by Melinda Pierce
Ideally speaking, the press kit (or media kit) usually includes bios of various lengths, a professional headshot or logo, workshop/chat presentation blurbs and handouts, book blurbs of various lengths, and book covers in standard JPEG format. All these items should be stored in one document folder.
I Got Your Number! Using Numbers In a Book Title by Scott Lorenz
Book titles are extremely important. As an author, creating a memorable title should be a high priority.
Book Marketing: I Have to Tweet Now? by J. Michael Squatrito, Jr.
Congratulations, you finished your book and you want to get it published. However, did you realize that you need to market your book extensively once the writing is done?
Learn from the Pros: Writing and Book Marketing Courses at 75% off (Limited Time Only)
I recently joined an amazing community, Udemy.com, to offer my courses for authors, and was please to discover and connect with other teachers offering their Writing and Book Marketing Courses, too! Udemy just told us...
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