Sisters in Crime: Branding for Novelists, Draft Your Author Branding Statement with Beth Barany [video]
Replay of my presentation to the Sisters in Crime, Austin chapter, “Branding for Novelists, Draft Your Author Branding Statement” with Beth Barany
This workshop is specifically geared toward self-published or traditionally published authors preparing to launch their books into the world.
To reach your readers, lots of experts tell you to blog, and use social media, and send out newsletters. But you’d rather work on your next book. And then there’s ads. A whole other world!
Marketing obligations are overwhelming. Where do you actually start?
If you’re planning to publish soon, you need to know exactly what to say to get readers interested in your book. Or maybe you’ve been publishing for a while but promoting feels like a black hole. You may feel like you’re doing everything but have no strategy or no coherent message.
When you work through the foundations of branding and marketing, you can gain clarity, peace of mind, and map out a plan of action.
In this workshop, we’ll discuss:
• Your one-sentence branding statement to attract your right readers
• Possible brand taglines
• The core elements of your author bio, which carries the message about your books and your mission
Beth Barany is an award-winning novelist who loves using her creativity to serve others. She teaches novelists how to write, edit, and publish their books as a coach, teacher, consultant, and developmental editor. She’s taught hundreds of students through her online school and in person for various organizations and conferences. Find her online at https://bethbarany.com/.
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Sisters in Crime was founded in 1986 to represent and advocate for women crime writers. We celebrate and honor this history with our name while we continue to work for all who share our commitment to and love for a vibrant, inclusive community. Sisters in Crime welcomes anyone as a Sibling who loves crime fiction: all genders, all genres, all stages of writing, all ages, writing for all ages, and all readers.Sisters in Crime was founded in 1986 to represent and advocate for women crime writers. We celebrate and honor this history with our name while we continue to work for all who share our commitment to and love for a vibrant, inclusive community. Sisters in Crime welcomes anyone as a Sibling who loves crime fiction: all genders, all genres, all stages of writing, all ages, writing for all ages, and all readers.
