Heart-Centered Book Marketing by Beth Barany
Heart-Centered Book Marketing by Beth Barany … By the time I was ready to publish my first novel, I knew I needed to start thinking about marketing too.
But I was scared.
I felt like a young child daring to reveal her precious art up to the whole world. I was small and they were huge. And their response mattered a lot.
How was I going to get the courage to move forward with my marketing when I felt petrified?
In my mind, I knew that marketing was important. I knew I needed to take steps.
But in my heart that had poured so much into my story, and in my body, that was the doer, I was frozen.
What was I to do?
The only way people would know about my first novel was if I shared it with them.
That’s what marketing is: sharing your message with people who don’t already know about it, preferably to people who would be curious and potential readers.
For help I turned to a few wise friends and teachers and learned a few things that may help you.
STEPS I TOOK TOWARD HEART-CENTERED BOOK MARKETING
Firstly, I realized that my work is precious to me and close to my heart and deserves as much care and attention in the marketing as I put into the writing.
I didn’t have to send my book out into the woods to face the big bad wolves; I could send it off with a support posse, plenty of food, and a sense of safety. And to start my marketing, I didn’t have to go out into a huge wood, just venture a little bit away from home, maybe across a field.
I know, I’m speaking in metaphor. Specifics would help.
Instead of thinking I had to contact hundreds of book bloggers to see if they’d like to review my book, I started with one blogger a week. By the end of 3 months, my book had appeared on about 20 blogs and received 10 reviews.
I started small, organized it so I could integrate book marketing into my daily life, like the way I’d done for writing, and made progress. That felt good.
PRACTICING HEART-CENTERED PRESENCE
Even today, I get overwhelmed by marketing my fiction and don’t know where to start.
The first thing I do is reassure myself that this is normal, that overwhelm is my first step in my creative process.
I sit with the overwhelm, assuring myself of my commitment to getting the word out about my books — no longer just that first book, but now 3 series encompassed in 11 books.
I remind myself that the marketing of my books can look all kinds of ways and that I can absolutely do what’s manageable and fun.
With that pep talk, I relax a little and ask myself:
“What would I like to do next to market my books?”
I have a lot to choose from, but I know I can’t do it all, at least not all at once.
I listen to my heart; I let my mind weigh in (I can’t stop her!), and watch the internal conversation. Or more like feel the back and forth.
My heart knows where my passion lies and that is where I focus. I want to share more about my Henrietta The Dragon Slayer trilogy. It took me 12 years to complete it, and now that it’s done, I’m so proud of it and want to find ways to share it!
Now my doer pipes in. She so knows what to do.
TAKING ACTION
First, we’ll brainstorm with the List of 20 tool, listing as fast as I can, in a happy frenzy, all the ideas I can think of to market the trilogy. Crazy ideas, expensive ideas, dumb ideas. All are welcome.
Second, we take a rest, or a walk. Something to step away from it all and let the other parts of me, many of them unconscious, filter through the ideas, while the mind chatters on about cost, timing, why I can or can’t do the things on this list. I let that happen for an hour or a day, until the time is right to figure out what to do next.
The next step can look lots of different ways, but what occurs to me now is to get clear on my goal, motivation, challenges, and strengths on getting the word out about my young adult fantasy trilogy and my other novels.
So that’s my third step.
Next I’ll share about a special masterclass.
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Masterclass Workshop
Heart-Centered Marketing for Fiction Authors
Principles on how to develop and sustain your author presence and sell your books (without social media)
A hands-on, 90-minute training with me, a master teacher and working novelist, Beth Barany
How great would it be to feel excited about reaching the people who will fall in love with your stories, become your readers, and even your super fans who will auto-buy your every book?
Yes please! Tell me more!
What if marketing your beloved books felt like an act of devotion?
What if sharing about your books could be a practice in the art of connection?
It can be!
Your book is a gift to the world!
Enroll today!
Come play and explore Heart-Centered Marketing for Fiction Writers: How to develop and sustain your author presence and sell your books.
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ABOUT BETH
Hi! I’m Beth Barany, an award-winning novelist, master neurolinguistic programming practitioner, and certified creativity coach for writers.
Through my courses, programs, workshops and consultations, I specialize in helping writers experience clarity, so they can write, revise, and proudly publish their novels to the delight of their readers.
All my courses are packed with useful hands-on information that you can implement right away. I run a 12-month group coaching program to help novelists get published here. I also offer consultations for writers here.
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Not ready for this masterclass?
Then check out Trust Your Creative Heart Roadmap Workbook
How to go from idea to finished science fiction or fantasy novel
Start your journey from blank page to completed novel by downloading your free Trust Your Creative Heart Roadmap Workbook today!
A PDF downloadable workbook, plus videos and other goodies!
Start here: https://bethbarany.com/trust-your-creative-heart-roadmap-workbook/
