Branding for Romance Authors (& Other Genre Novelists): Create an Online Presence, Network Using Your Author Blog, + Craft a Content Plan

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**CLASS BEGINNING SOON** Branding for Romance Authors (& Other Genre Novelists): How to Create an Online Presence, Network Using Your Author Blog, and Craft a Content Plan with Beth Barany

Instructor: Beth Barany   

When: July 1–31, 2015

Outreach International Romance Writers,  http://www.oirwa.com/forum/campus/#JUL1

Fee: OIRW Member $50

Fee: Non-Member $60

Registration: Non Members

Registration: OIRW Members

[Update 6/18/2015: We still have room in this class, but it’s filling up fast.]

*** COURSE DESCRIPTION ***

What do I say on social media?
How do I find my audience?
What do I blog about?
Do I even need to blog?
How can I market without a budget?
I hate social media.
I don’t have the time to market myself and/or my books.

If you have any of these questions and concerns as a romance or other genre novelist, then you may not be focusing on what’s essential on your author marketing.

Nowadays, authors do more than just book marketing. We must market ourselves as a brand.

But authors tend to be private people. And we put so much work into our books, what do you mean we have to market ourselves, you may think?

You can develop an author persona that you feel good about, grow your audience, gather your fans, find people who can spread the word for you, and feel good about your marketing efforts, but it’s not an overnight thing.

And still the most important marketing tool we have is to write a great book.

So, what’s an author to do?

In this course on Branding for Romance Authors and Other Genre Novelists, we will build a foundation for your author brand. Authors need to know who they are and what they stand for and then be willing to experiment and play to find what works for them and what is fun. Our overall goal is to have you start your author career off as strongly as you can.

This course is both for unpublished and published authors, independently published and traditionally published. Geared more for beginners, more advanced authors will also find this course useful.

In this four-week hands-on online course, you will be invited to roll up your sleeves, try out the tools I recommend, and get feedback from the class on your efforts.

We will cover:

• Your core values
• What you stand for
• Defining your audience
• Crafting a 1-sentence branding statement
• Writing an author bio for your blog and social media
• How to use one of the most important tools in marketing: the Call to Action
• How to set up a mailing list
• Who your Key Influencers are and why they’re important
• The importance of launching and campaigns and the basics in how to craft one
• Ways authors can use their blog and what to say in blogging
• Drafting a content plan that plays to your strengths, interests, and what works

This course comes with some special features:

• We’ll run a Facebook party.
• We’ll run a Twitter chat.
• We’ll have at least 2 live online chats.
• We have 1 live webinar.

Lastly, this course comes with the added bonus of an online book marketing assessment from Beth Barany, the course instructor, and a 30-minute phone session with her.

Because of the interactive nature of this course, we’re offering it at a special price of $50 (for OIRW members) and $60 (for non-members.)

Note: This is the only time this course will be offered at this low price.

Join us

When: July 1–31, 2015

Outreach International Romance Writers,  http://www.oirwa.com/forum/campus/#JUL1

Fee: OIRW Member $50

Fee: Non-Member $60

Registration: Non Members

Registration: OIRW Members

***

Instructor Bio:

Beth.Barany_MG_6971_500x500Beth Barany is an award-winning novelist and a Creativity Coach for Writers. She runs the blog for writers by writers, the Writer’s Fun Zone. She also edits and publishes the online innovative Author Entrepreneurship Magazine. She’s worked with hundreds of authors over the last eight years and specializes in helping novelists write, publish, and market their novels through her coaching, consulting, courses, and talks. Her whole mission is to empower authors to create sustainable and successful careers. You can find out more about Beth and her services at her site: www.BethBarany.com. There you can sign up for her free 5-Day Writer’s Motivation Mini-Course.

Beth writes young adult fantasy and paranormal romance and gives away a free sampler of her fiction at her site, http://author.BethBarany.com. She writes to empower teen girls and women to be the heroes of their lives. She loves creating magical tales of romance and adventure to transport readers to new worlds where anything is possible.

In her off hours, Beth enjoys capoeira, reading and watching movies, and traveling, with her husband, suspense novelist Ezra Barany. Beth Barany lives in Oakland, California with her husband, two cats, and over 2,000 books.

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