by Beth Barany · Published August 23, 2010 · Last modified August 27, 2010
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com We’ve all heard this: capture email addresses on your website so you can market to...
Author Career / Book Promotion
by Beth Barany · Published January 22, 2010 · Last modified January 26, 2010
You’re in charge of your schedule. So set up a game you can win around social networking. Have a goal, which is how you “win” the game. Overall make your goal 100% attainable and fun, unless you also need to know you’re climbing to the top of a really tall mountain to motivate you.
If you want to publish your book, you need to think about sales. Many people think that writing and publishing a book automatically means a passive stream of income, passive revenue, easy money. But actually to succeed in the world of publishing you need to sell the book to make the money. And that doesn’t happen by itself. Here’s the bad news. Publishing a book and all that it entails is a business.
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