When Should I Register My Trademark? by Kelley Way
Trademarks identify your brand and help with sales, but you can wait to register it until your brand has grown enough to cover the cost.
Tagged: reputation
The Difference Between Brand and Trademark by Kelley Way
When it comes to marketing, authors and companies can use the advantages of trademarks and brands. But what’s actually the difference between these, and how do you use them? Kelley Way explains.
The Benefits of the Byline: The Fine Art of Building A Reputation By Theresa W. Bennett-Wilkes
My journey to that check took approximately twenty-eight years. I wrote my first article, under my byline, for the Bennett Banner, the newspaper of my alma Mater, Bennett College, Greensboro, NC. I spent my junior year as an exchange student at Dartmouth College, back in the day when it was a men’s college. I was asked to write about it.
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