When it comes to marketing, authors and companies can use the advantages of trademarks and brands. But what’s actually the difference between these, and how do you use them? Kelley Way explains.
My journey to that check took approximately twenty-eight years. I wrote my first article, under my byline, for the Bennett Banner, the newspaper of my alma Mater, Bennett College, Greensboro, NC. I spent my junior year as an exchange student at Dartmouth College, back in the day when it was a men’s college. I was asked to write about it.