Envision Your Author Success

Brandweaver, by Chris StaserOne of my friends is a successful branding specialist, and recently sent out his newsletter sharing how he’s preparing to go on a vision quest and how vision can help his clients shape their businesses.

I agree, and think the tools of visioning the we fiction writers use in our stories can be applied to our careers — can be applied to the business side of our lives.

Here is what he shared:

Visionquest = Brandquest

As I prepare to journey on my own personal visionquest, I am reminded of exactly how this plays out for the development of a brand.

The elements of the visionquest include a pattern interrupt from the typical day to day events:

  • Social Isolation—Removing yourself from the people of your life that you interact with on a daily basis to find a grounding in your core self
  • Sensory Isolation—Removing yourself from the environment that your mind is typically accustomed to. Be that familiar home, music, languages, cultures, etc.
  • ‘The Impossible Goal’ —The target of the visionquest towards a new solution that might seem impossible to reach or that needs a totally new approach. Something that you aspire to with a solution that you must surrender your knowledge, your past habits, your old ways of thinking in order to reach it
  • Faith and Humility—Finally, because you’re so stripped of the familiar and so humbled by the goal—a deep faith and a deep gratitude for the blessings on the path allow exactly the openness required to accomplish the leap to your solution.

It is my conviction that the branding discovery process I call The Dig™ mirrors exactly this process on the personal level. Have you invited magic into your life through your own Visionquest/Brandquest? Make the time for renewal as you ‘shape shift’ through the marketplace with an ever supple and evolving brand that is ever rooted to its core.


How do you vision the future?

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