Many small business owners and entrepreneurs may think that blogging is just one more chore to add to their marketing list. But actually blogging for your business can be fun and create results, as long as you know what you want from your blog and how to go about getting that.
Where to get started? You believe you can write; you know you can write; maybe you’ve been published already? But now you’re stuck. Where do you turn to for that flash of inspiration, that idea that will let loose the torrent of words that you know is ready to flow from you?
As a college student, I was asked to interview someone in a career I am interested in for my College Success class. My career interests include becoming a book editor/writer, and the first person I thought of to interview was Beth. I had previously worked with Beth on my dark urban fantasy novel and was greatly impressed with Beth’s experience, level of professionalism, and passion for writing. I knew she would be the perfect person to interview for my assignment.
When great writers give advice to “read more,” it is good advice but incomplete. If you read the same types of stories, by similar writers who write on similar levels, you will not learn as much as you will if you read diversely. Reading across culture, race, style, and techniques, you will gain many skills that you can later add to your writing.
A publisher recently sent me a review of a published book that I’d edited for them. The review praised several specifics that I had fought for over two revision cycles. To me, the need for the changes had seemed obvious—but they came as a surprise to the author. In fact, the last several manuscripts I’ve worked on have had significant structural issues—nothing that couldn’t be repaired, but expensive in terms of time and effort, especially since some problems came up early and affected events throughout the book.
If you visit my blogs you’ll find that it’s been a little while since I’ve written for either of them. I’m a firm believer in writing something every day and would not encourage anyone to put their pen down for a few weeks just for the sake of it.
One of my screenwriting students came in one night with the first draft of his ensemble comedy. Now, those things – ensemble pieces – are notoriously hard to write whether you’re writing a script or a novel because there are so many characters you have to service.
“Trevor’s only wanted to raise her girls and fight for her community nursing program. She didn’t have time to be distracted by the hot fireman she burned years ago by refusing his marriage proposal. If she could just remind herself of her desires each day, it wouldn’t be so hard working closely with him to help his father recover from a stroke.” Take Harte a novel by Carol Malone.
I’m working on a story in which my protagonist is on an unpaid leave from the CIA. The story concerns an unlikely adventure she engages in during this off time, and the way she handles it helps her to decide if the CIA is the right career choice for her. In a beta read, a friend pointed out that my character could face serious consequences—even prison—merely for making a phone call that wasn’t over a secure channel.
Spring has sprung! Well is has in my part of the world. J The daffodils are out, the days are a bit longer and summer’s coming. Traditionally this is a time when a lot of people do a clear out. It’s off to the Garden Centre or the DIY shop to spruce things up. For some it’s emptying out the cupboards and a splash of paint on a wall or two.
One day, maybe a year ago, I downloaded one such character. For the purpose of this blog I’ll name him Apollo, because that’s one persistent God, but the character could be anything or anyone. Apollo showed up one afternoon when I was quite literally doing something else entirely. In the spirit of full disclosure I was on Facebook and as often happens on Facebook I read something that annoyed me. But before I could process what I’d read Apollo was there, in my head and he was loud.
Things have been evolving as I work on my latest graphic novel, Queensgate. You may be able to tell if you’ve read my previous posts that I’m very hands-on when it comes to my work, as I’m sure are many of you folks out there! My graphic novels are so far based on my own screenplays; they’re completely hand-drawn, by me, and I’ve also experienced that extremely steep learning curve that comes from being self-published and having to market and promote one’s own work (though I understand that even if you’re not self-published that’s often the case).
A student came into the Writing Center where I tutor the other day with a complaint about his instructor (big surprise!). The student had been using his thesaurus to come up with another word for ‘people’ to go with ‘the Chinese’ and ended up with ‘civilians.’
You can keep shouting these words, but if you’re talking to the wrong audience, you’re just wasting your efforts. Even if you lose your voice from shouting, nothing will come out of it. Yeah, that’s the truth about book marketing. The harsh reality that every self-publishing author has to face before they can sell copies of their work to the world.
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