Trademarks identify your brand and help with sales, but you can wait to register it until your brand has grown enough to cover the cost.
When it comes to marketing, authors and companies can use the advantages of trademarks and brands. But what’s actually the difference between these, and how do you use them? Kelley Way explains.
Deb Kastner teaches us about one of her favorite ways to market her books: Facebook takeovers. This is a fun, free way to build your brand, and generate interest in your book!