Often thought leaders think that their message is cool enough to be published in a book, but actually a book is a conversation that you have with other books in your field. So, what’s a thought leader to do?
One of my clients recently asked about the return on investment for his book. He’s self-publishing his book to support his coaching and speaking career. His book is in the category of investing. I...
book marketing / Book Promotion
by Beth Barany · Published June 9, 2010 · Last modified March 21, 2018
What can an unpublished author do to promote when there’s no book? You may think that book promotions starts when your first book is coming out, but actually book promotions start as soon as...
You may think that promoting your book is a pain-in-the-you-know-where, but actually, you may be trying to force a round peg into a square hole. And if you just mix your strengths with some of the best tools out there, you will be able to become more visible to your ideal readers, and ultimately, sell more books.
Author Career / book marketing / Book Promotion / Book Reviews
by Beth Barany · Published May 11, 2010
If you knew you could increase your chances of getting a book deal, but it would take 1-3 years, would you do it? That’s the questions I asked myself as I started to read Christina Katz’ Get Know Before the Book Deal: Use Your Personal Strengths To Grow An Author Platform.
You may think that writing a nonfiction bestseller is hard. But actually, a nonfiction bestseller is easy to create and sell, but not simple. If you just put into place a few key aspects, then you will have a book your audience can’t wait to buy.
by Beth Barany · Published April 21, 2010 · Last modified August 4, 2010
by Guest author, Caroline Jaffe-Pickett If you had told me that I would ever have been named one of 39 writers to follow on Twitter, and had an excerpt from my novel in progress...
book marketing / Book Promotion
by Beth Barany · Published March 17, 2010 · Last modified March 21, 2010
Twitter is a lot of fun! I’d be the first to admit it. And it’s a time suck. In researching this article I spent WAY too much time playing on Twitter, doing good things...
book marketing / Book Promotion
by Beth Barany · Published February 18, 2010 · Last modified June 19, 2015
In the past 15 months, we’ve had 10 books on the bestseller list. When I say “bestseller” I mean major lists: New York Times, Wall Street Journal, et al. Still, even after numerous books and a variety of lists, the “list” itself still confounded me, so I decided to do a little research to find out what it really takes to hit a list.
As visits on the social network skyrocket, here’s how to funnel in potential customers. Facebook is racking up astounding numbers. Last month, 132 million U.S. visitors frequented the site—the most to Facebook in its six-year history (founded in February 2004)—according to Compete.com.
book marketing / Book Promotion
by Beth Barany · Published January 25, 2010 · Last modified February 16, 2010
As you may know, marketing is all about psychology. Most people think of the psychology of their readers because we must direct our efforts towards our readers’ needs and wants. While this is certainly important and I teach these ideas as well, equally important is the psychology of YOU, the writer.
Author Career / book marketing / Book Promotion
by Beth Barany · Published December 1, 2009 · Last modified February 16, 2010
Every author, if you’re serious about your career, needs an author platform: who you are, your brand, and your list.
Learn from the Best — But where to begin? Where indeed — learn from the best. Learn from the authors who have gone before: more experienced authors. * Read their blogs * Follow them on Twitter
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Beth Barany helps authors get their books completed and out into the world, into the hands of their readers.
Creativity Coach for Writers, NLP Master Practitioner, and Master Teacher, Beth Barany has been there and knows how hard it can be to take your idea and turn it into a real book, that people will actually be interested, and even yearning, to read.
She walks the talk, as her clients like to say. She is the author of the 2012 award-winning young adult fantasy novel Henrietta The Dragon Slayer, as well as the author of the bestselling nonfiction books for authors and aspiring authors.
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