{"id":9847,"date":"2014-01-03T03:00:40","date_gmt":"2014-01-03T11:00:40","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=9847"},"modified":"2013-12-30T08:04:36","modified_gmt":"2013-12-30T16:04:36","slug":"33-book-cover-designers-to-create-your-bestselling-cover-by-scott-lorenz","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2014\/01\/03\/33-book-cover-designers-to-create-your-bestselling-cover-by-scott-lorenz\/","title":{"rendered":"33 Book Cover Designers to Create Your Bestselling Cover By Scott Lorenz"},"content":{"rendered":"

\""Do<\/a>Today on Writer’s Fun Zone book publicists Scott Lorenz shares with us his tips on choosing the appropriate cover design, even a bestselling cover, for your book. Enjoy!<\/p>\n

***<\/p>\n

As a book publicist<\/a> and book marketer I cannot caution authors enough \u2013 do not underestimate the importance of a book cover\u2019s design.\u00a0 Not only do potential book buyers judge a book by its cover but so do members of the media.<\/strong> Many reporters receive dozens of books every day! Do you really think they read the book flap and your pitch? Ha!<\/p>\n

Here are some important items to consider when making decisions on book cover design:<\/strong><\/p>\n

Use a subhead to create more description<\/strong>. If you have a 10-word title, you have not properly named the book in the first place.<\/p>\n

Check with Google on the words that are most searched on your topic.<\/strong> To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that\u2019s what people are searching on.<\/p>\n

Visit book stores and look at the covers of all types of books.<\/strong> What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?<\/p>\n

Will it play on Amazon?<\/strong> Go to Amazon.com, BN.com, Good Reads, Smashwords <\/b>and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail then you are going to lose sales.<\/p>\n

Contrast.<\/strong> Don\u2019t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.<\/p>\n

How does your book look in black and white?<\/strong> Not every publication will be printing it in color.<\/p>\n

Font size.<\/strong> Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.<\/p>\n

The spine.<\/strong> Can you read it from five feet away? If not, neither can browsers in a book store.<\/p>\n

Blurbs.<\/strong> Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. \u201cForeword by J.K. Rowling\u201d or \u201cForeword by Oprah Winfrey\u201d or \u201cForeword by Best Selling Author<\/a>\u00a0 Brian Tracy.\u201d<\/p>\n

Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.<\/strong><\/p>\n

Print your cover out on a laser printer.<\/strong> Don\u2019t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.<\/p>\n

Pictures are worth 1000 words.<\/strong> Use photos and illustrations to describe what would take too long to explain.<\/p>\n

When choosing a book design ask yourself how the cover will look on your website home page<\/strong>. Branding is important so you\u2019ll want to use the same design elements on your website that you do on your book cover<\/p>\n

Show your cover designs to as many people in your target group of potential readers.<\/strong> Get their reactions and opinions. It costs you nothing and you\u2019ll likely find out something you did not realize before.<\/p>\n

Here are 33 book cover designers and services to consider for your next cover:<\/strong><\/p>\n

https:\/\/99designs.com\/<\/a> Having been faced with the task of helping out authors in the cover design process many times, a recent experience led me to one service that really did a terrific job. 99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned a cover for an author using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, sub title, what the book was about etc. Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online. They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was under $700 or so and it was only that high because we put a rush on it and paid extra. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.<\/p>\n

http:\/\/fiverr.com\/<\/a> gives you many options for just $5. These are fast and obviously cheap but I\u2019ve seen some pretty nice work.<\/p>\n

http:\/\/www.jeniferthomasdesign.com\/<\/a> produces smart visuals that stand out from the ordinary<\/p>\n

http:\/\/killercovers.com\/<\/a> offer various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia and I\u2019ve used them and recommended them several times.<\/p>\n

http:\/\/www.bookcoverexpress.com\/<\/a> has a competitive flat rate so you can work with your ideal budget<\/p>\n

The designers at http:\/\/www.authorsupport.com\/<\/a> are a great resource<\/p>\n

http:\/\/www.bookcreatives.com\/<\/a> offers book cover design and ebook design for authors<\/p>\n

The designs from http:\/\/www.fostercovers.com\/<\/a> have appeared on over 1,000 books. Packages for ebooks and interior design start at $495.<\/p>\n

Karrie Ross from http:\/\/www.bookcoverdesigner.com\/<\/a> specializes in book cover design for the self-publishing industry<\/p>\n

http:\/\/damonza.com\/<\/a> has over 30 years combined experience in the design and advertising industry<\/p>\n

http:\/\/www.gobookcoverdesign.com\/<\/a> specializes in providing superior book cover design services utilizing professional equipment and software<\/p>\n

http:\/\/acdbookcoverdesign.com\/<\/a> is a boutique design firm for self-publishers and small presses<\/p>\n

http:\/\/www.bookcovercafe.com\/<\/a> has been voted the best website for authors, so be sure to check it out<\/p>\n

http:\/\/www.lulu.com\/publish\/books\/<\/a>\u00a0 Along with publishing services Lulu provides design quality at a competitive price.<\/p>\n

http:\/\/www.brennerbooks.com\/coverdesigners.html<\/a> A list of book cover designers that are recommended by independent publishers.<\/p>\n

http:\/\/www.davidairey.com\/designing-book-covers\/<\/a> is a creative book cover designer<\/p>\n

http:\/\/bookcovergenius.com\/bcg-2\/<\/a> Great sales pitch about why you should download their software to design your own book cover. Worth a look.<\/p>\n

https:\/\/www.createspace.com\/Services\/UniqueBookCover.jsp<\/a> allows you to work with thier professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image. Their price $349 is not bad and several of my clients have use them including one 92 year old author.<\/p>\n

http:\/\/www.bookbaby.com\/services\/coverdesign<\/a> offers a straight-forward approach to finding a budget and designing your book cover. Price ranges from $149 to $279.<\/p>\n

http:\/\/www.guru.com\/Find-Freelancers\/Cover-Book-Designers\/004-RQ3JSR<\/a> is a great website to utilize to find freelance book cover designers from around the world. Very cool.<\/p>\n

http:\/\/1106design.com\/<\/a> offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.<\/p>\n

With Infinity Publishing you have complete control over the cover design and layout of your book http:\/\/www.infinitypublishing.com\/book-cover-designs-gallery\/book-cover-designs-gallery.html<\/a><\/p>\n

http:\/\/www.abacusgraphics.com\/<\/a> is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.<\/p>\n

http:\/\/www.dotdesign.net\/<\/a> offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard covers and paperbacks.<\/p>\n

http:\/\/bookcoversforall.com\/<\/a> One designer boasting over 18 years of experience with 1000+ books to his credit.<\/p>\n

http:\/\/www.theauthorsredroom.com\/<\/a> This is very interesting in that the book covers are already designed, you just add the title! There are some very high quality covers priced at $25 and up. Definitely check this out.<\/p>\n

Cathi Stevenson of http:\/\/www.bookcoverexpress.com\/<\/a> has 30 years of publishing experience and more than 1500 book covers to her credit.<\/p>\n

http:\/\/www.duckofalltrades.com\/<\/a> is a full service design studio offering graphic design, illustration, publication layout and more.<\/p>\n

Dunn+Associates Design for Authors create the success tools that authors need like best-selling book covers and more http:\/\/www.dunn-design.com\/<\/a><\/p>\n

http:\/\/www.romancebookcoverart.com\/<\/a> is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors<\/p>\n

Carl Graves of http:\/\/extendedimagery.com\/predesignedcovers.html<\/a> is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. Very high quality covers that just need your title only $200 per cover. These are really amazing must see covers.<\/p>\n

http:\/\/www.illuminationgraphics.com\/<\/a> provides affordable and dynamic design for books, both book cover designs and book interior layouts<\/p>\n

http:\/\/www.authorsupport.com\/<\/a> They\u2019ll design your cover with no money down and state, \u201cSee what we can do with your title before you pay!\u201d\u00a0 Sounds good to me!<\/p>\n

http:\/\/lightbourne.com\/<\/a> has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.<\/p>\n

You can and should spend a few hours going through all of these web sites. You\u2019ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.<\/p>\n

Bottom line:<\/b> Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don\u2019t let it be the \u2018last thing\u2019 you do.<\/p>\n

And finally, the most important rule in book publishing and marketing \u2013 Know Your Reader! All books have a target reader and in all genres there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical.\u00a0 Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader\u2019s eye and instantly convey the message that \u201cthis book is for you.\u201d<\/p>\n

***<\/p>\n

\"\"<\/a>About Book Publicist Scott Lorenz<\/b><\/p>\n

Book publicist<\/a> Scott Lorenz is President of Westwind Communications<\/b>,<\/a> a public relations<\/a> and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications\u2019 <\/a>book marketing<\/a> approach at www.book-marketing-expert.com<\/a> \u00a0or contact Lorenz at scottlorenz@westwindcos.com<\/a> or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a book publicist and book marketer I cannot caution authors enough \u2013 do not underestimate the importance of a book cover\u2019s design. <\/p>\n","protected":false},"author":4,"featured_media":9853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[183,34,20],"tags":[1995,1410,1682,700,523,1594],"class_list":["post-9847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-book-promotion","category-writing-tips","tag-bestselling-cover","tag-book-cover","tag-book-publishing","tag-indie","tag-indie-authors","tag-scott-lorenz"],"yoast_head":"\n33 Book Cover Designers to Create Your Bestselling Cover By Scott Lorenz · Writer's Fun Zone<\/title>\n<meta name=\"description\" content=\"Today on Writer's Fun Zone book publicists Scott Lorenz shares with us his tips on choosing the appropriate cover design, even a bestselling cover, for your book. 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