{"id":942,"date":"2010-03-17T12:07:03","date_gmt":"2010-03-17T18:07:03","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=942"},"modified":"2010-03-21T01:21:38","modified_gmt":"2010-03-21T07:21:38","slug":"promotions-on-0-budget-use-twitter-for-a-purpose","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2010\/03\/17\/promotions-on-0-budget-use-twitter-for-a-purpose\/","title":{"rendered":"Promotions on $0 Budget: Use Twitter for a Purpose"},"content":{"rendered":"

\"twitter_logo_header\"Twitter is a lot of fun! I\u2019d be the first to admit it. And it\u2019s a time suck. In researching this article I spent WAY too much time playing on Twitter, doing good things \u2013 which I\u2019ll get to later \u2013 but it\u2019s distracting nonetheless. Lesson: set a time to write the article [done!] and a time limit on Twitter. [I\u2019m going to have to work on that one!]<\/p>\n

You may think that using Twitter is a complete waste of time (see above), but actually it\u2019s a goldmine of promotional opportunities for authors. If you use Twitter to grow your fan base, build your book buzz, and ultimately sell your books, then Twitter can be worth all your time away from your current work in progress. Yah!<\/p>\n

Before We Begin \u2013 Twitter Basics<\/strong>
\nTo get started on Twitter, create a free account and fill out your profile information.<\/p>\n

Choose a picture, background and bio that stays aligned with your author brand.<\/p>\n

Import your contacts from your email account. Start searching for your favorite authors, media folks, and interesting people to follow. In Twitter, who you follow won\u2019t necessarily follow you back, though they may. You also don\u2019t have to follow those who follow you. I do recommend you follow your fans, once you\u2019ve identified them. Which leads us to our first main opportunity: grow your fan base.<\/p>\n

Grow Your Fan Base<\/strong>
\nWhether you\u2019re a newly published author or have a few books under your belt, Twitter is a great way to have direct and timely contact with your readers. By direct, I mean you can send them a message via Twitter called a direct message or DM for short. Handy, huh?! By timely, I mean right away! Okay, when it\u2019s your social networking time.<\/p>\n

Regarding DM\u2019s, individuals can only send you a direct message if you\u2019re following them. So, follow back if you want to use this feature.<\/p>\n

You can also write a Twitter post (often called a tweet) directly back to someone and mention them. Everyone likes some Twitter love. Actual Twitter Example: \u201c@ann_aguirre We’ll miss you while you’re gone. Enjoy DRAGON AGE\u201d.<\/p>\n

For as yet unpublished authors, you can use Twitter too! Connect with your potential fan base by chatting (DM\u2019ing in twitter parlance) with fans of your favorite authors. Share about your favorite authors in the genre in which you write. When it comes time for you to chat about your first book, your fellow fans can get excited about your book and become your fan.<\/p>\n

Continue the conversation by occasionally inviting followers to visit your site or blog and sign up for your newsletter, if you have one, or sign up for your RSS feed for your blog.<\/p>\n

Build Your Book Buzz<\/strong>
\nYou can build buzz around your book by getting other people to buzz for you. One way to do this is to talk about other people\u2019s books a lot, as does Ann Aguirre, paranormal romance author, http:\/\/twitter.com\/ann_aguirre<\/a>, and romance author, Bella Andre, http:\/\/twitter.com\/bellaandre<\/a>, among many others.<\/p>\n

Another way to build buzz is to interact with the buzz builders: book reviewers. By following romance author, Carolyn Jewel\u2019s twitter (@carolynjewel), I found LimeCello (http:\/\/twitter.com\/limecello<\/a>), an avid book reviewer who interacts with the authors she reviews and raves over. It was fun to follow her send up of various authors and see them answer back.<\/p>\n

Find book reviewers by using Lists, a new Twitter feature that allows you to collect groups of Twitter folks under one, well, list. Anyone can create a list. I\u2019m sure I was not the only one to create one for book reviewers: http:\/\/twitter.com\/BethBookCoach\/book-reviewers<\/a>. Check out the reviewers\u2019 sites to be sure they cover your genre, then engage the right ones in a Twitter conversation.<\/p>\n

Book Sales<\/strong>
\nWhile it may be difficult to track book sales because of Twitter, you can increase your author platform \u2013 the size of your audience \u2013 by using Twitter to point out how great and awesome you are! I mean, how your books rock the house. Or, how absolutely smart and snarky you are. Whatever fits your book, your style, your author brand.<\/p>\n

Above all, have fun with Twitter! Interact with new fans, build buzz, and shine a light on your books!<\/p>\n

Links mentioned in this article:
\nList of Book reviewers on Twitter: http:\/\/twitter.com\/BethBookCoach\/book-reviewers<\/a>
\nLimeCello http:\/\/twitter.com\/limecello<\/a>
\nRomance author, Bella Andre, http:\/\/twitter.com\/bellaandre<\/a>
\nCarolyn Jewel on twitter: http:\/\/www.twitter.com\/carolynjewel<\/a>
\nAnn Aguirre, paranormal romance author, http:\/\/twitter.com\/ann_aguirre<\/a><\/p>\n

First published The Heart of the Bay, in the column, the Promotion Posse — a monthly column spotlighting promotional strategies for authors, written by members of SFA-RWA with a knack for PR.<\/p>\n

c. 2009-2010 Beth Barany<\/p>\n

Author and columnist, Beth Barany, can be found raving about books, authors, and the ever-changing publishing and book marketing world at www.twitter.com\/bethbookcoach<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter is a lot of fun! I\u2019d be the first to admit it. And it\u2019s a time suck. 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