{"id":8957,"date":"2013-06-28T03:00:37","date_gmt":"2013-06-28T10:00:37","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=8957"},"modified":"2013-06-27T21:10:54","modified_gmt":"2013-06-28T04:10:54","slug":"crowdfunding-for-authors-by-pubslush","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2013\/06\/28\/crowdfunding-for-authors-by-pubslush\/","title":{"rendered":"Crowdfunding for Authors by PubSlush"},"content":{"rendered":"<p><a href=\"http:\/\/pubslush.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8961\" style=\"margin: 6px;\" title=\"Pubslush Logo\" alt=\"\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/06\/Pubslush-Logo.jpg\" width=\"200\" height=\"28\" \/><\/a>Please welcome\u00a0Amanda Barbara from <a title=\"Pubslush\" href=\"http:\/\/pubslush.com\" target=\"_blank\">PubSlush<\/a> who is today&#8217;s guest columnist. Amanda discusses crowdfunding for authors. Enjoy!<\/p>\n<p>***<\/p>\n<p><strong>The ultimate goal of most writers is to <a title=\"Pubslush FAQ\" href=\"http:\/\/pubslush.com\/faq\" target=\"_blank\">get published<\/a>, but the publishing industry, like many creative fields, is very difficult to break into.<\/strong> Self-publishing is a preferred route by many, but it involves a substantial financial risk on behalf of the writer, who incurs the out-of-pocket expenses of publishing. However, new technology has created an outlet that can help lessen the financial burden of self-publishing. Enter <a title=\"PubSlush\" href=\"http:\/\/www.pubslush.com\/\" target=\"_blank\">Crowdfunding for authors<\/a>.<!--more--><\/p>\n<p><strong>Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures.<\/strong> Writers, like other artists or businesses, need funds to bring their creative project to life. Unfortunately, many writers don\u2019t have the backing of a publishing house, but that doesn\u2019t mean they don\u2019t have the backing of their own network and audience.<\/p>\n<p><strong>Crowdfunding platforms provide people with an outlet to share their project and raise funds.<\/strong> Here\u2019s a quick overview of the crowdfunding process and the steps you\u2019ll need to take to get started.<\/p>\n<ol>\n<li><b><\/b><b>Have a marketable book. <\/b>Obviously, the first step to publishing is to have written a book. Let\u2019s face it, it seems like everyone nowadays has written or is writing a book. It\u2019s the newest fad and everyone wants a turn to play the tortured writer. So, if you\u2019re serious about getting published, you need to determine the marketability of your book. What\u2019s the genre? Who will be reading your book? Does it have a niche audience you can target? The writing was the easy part, now you have to determine who your readers are and how to market to them.<\/li>\n<li><b><\/b><b>Research your costs. <\/b>Every self-publishing author has slightly different goals. Will you need an editor? A proofreader? A book designer? Are you just selling e-books? Print on demand? The costs of publishing can accrue quickly, and depending on the quality you\u2019re looking for, the costs also vary greatly. It\u2019s very important to know your exact publishing goals and research the costs. This will help you determine an accurate funding goal. <b><\/b><\/li>\n<li><b><\/b><b>Create reward levels. <\/b>Most crowdfunding sites require you to create reward levels. <a title=\"Pubslush Reward Levels\" href=\"http:\/\/pubslush.com\/101\/submitting#rewardlevels\" target=\"_blank\">Reward levels<\/a> are incentives you create for various different levels of financial backing. Since the goal of crowdfunding is to raise funds, the reward is going to be disproportionate to the monetary amount. However, creativity goes a long way (and we all know writers are creative!), so put thought into your reward levels. It will show that you did and people will appreciate this.<b><\/b><\/li>\n<li><b><\/b><b>Set up your book page. <\/b>Now that your book, funding goal and reward levels are determined, you\u2019re ready to build your book page. Your book page will be the hub of your campaign\u2014where people learn about you and your book and will be able to pledge their support. A book page typically contains an excerpt, a summary, and a video. The video is very important because it\u2019s how people will connect to you as a person. A professional video isn\u2019t necessary, just an honest portrayal of yourself, why you wrote the book, and why people should help you to publish it. Some sites allow you to include additional author information as well. The more the better!<b><\/b><\/li>\n<li><b><\/b><b>Devise an in-depth outreach plan pre-campaign. <\/b>A typical crowdfunding campaign lasts 30-60 days, so you need to make the most of your time. Having a detailed marketing and outreach plan before your campaign starts is essential. Create a list of all the people you want to contact\u2014people in your network and outside of it. It\u2019s best to breakdown your plan into weekly outreach goals, so you can more easily manage your marketing efforts.<\/li>\n<li><b>Create a buzz. <\/b>Don\u2019t let the momentum die down. You have to be as excited about your campaign on the last day as you were on the first. It\u2019s true, you\u2019re going to be talking about your book and your crowdfunding campaign A LOT, but that\u2019s how you sell books, or in this case, raise funds for your book. Don\u2019t be shy, be passionate about your project and people will be attracted to that.<\/li>\n<\/ol>\n<p>Crowdfunding requires a lot of planning, marketing, and passion, but if successful, it\u2019s an amazing opportunity to lessen financial burden and build your audience while doing so.\u00a0 <strong>If you\u2019re thinking about crowdfunding, it\u2019s important to research how to be successful.<\/strong> Learn more about <a title=\"Pubslush 101\" href=\"http:\/\/pubslush.com\/101\" target=\"_blank\">crowdfunding for books<\/a> and don\u2019t hesitate to ask questions!<\/p>\n<p>***<\/p>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/06\/Amanda-Barbara.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-8958\" style=\"margin: 6px;\" title=\"Amanda Barbara\" alt=\"\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/06\/Amanda-Barbara-157x300.jpg\" width=\"157\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/06\/Amanda-Barbara-157x300.jpg 157w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/06\/Amanda-Barbara.jpg 503w\" sizes=\"auto, (max-width: 157px) 100vw, 157px\" \/><\/a>Amanda Barbara is the vice president of\u00a0<a title=\"Pubslush\" href=\"http:\/\/pubslush.com\/\" target=\"_blank\">Pubslush<\/a>, a global, crowdsourcing publishing platform for authors to raise funds and gauge the initial audience for new book ideas. Pubslush also operates an independent imprint that acquires books from the platform, and for every book sold, donates a children\u2019s book to a child in need. Amanda earned a bachelors degree in Public Relations and Creative Writing at the University of Miami in Florida. She has worked as a Corporate Account Manager for Big Geyser and a Leisure Sales Coordinator for the Fairmont Hotels and Resorts. She started her career in the Media and Community Relations Department at Macy\u2019s. In her free time, she enjoys running, reading, and spending time with her family.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please welcome\u00a0Amanda Barbara from PubSlush who is today&#8217;s guest columnist. Amanda discusses crowdfunding for authors. Enjoy! *** The ultimate goal of most writers is to get published, but the publishing industry, like many creative&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":8961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[279],"tags":[1896,1897,1808],"class_list":["post-8957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-of-writing","tag-amanda-barbara","tag-crowdfunding","tag-pubslush"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdfunding for Authors by PubSlush &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"Please welcome Amanda Barbara from PubSlush who is today&#039;s guest columnist. Amanda discusses crowdfunding for authors. Enjoy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writersfunzone.com\/blog\/2013\/06\/28\/crowdfunding-for-authors-by-pubslush\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdfunding for Authors by PubSlush &#183; Writer&#039;s Fun Zone\" \/>\n<meta property=\"og:description\" content=\"Please welcome Amanda Barbara from PubSlush who is today&#039;s guest columnist. Amanda discusses crowdfunding for authors. Enjoy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writersfunzone.com\/blog\/2013\/06\/28\/crowdfunding-for-authors-by-pubslush\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer&#039;s Fun Zone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bethbarany\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-28T10:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2013\/06\/Pubslush-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"28\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth Barany\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bethbarany\" \/>\n<meta name=\"twitter:site\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Barany\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/\"},\"author\":{\"name\":\"Beth Barany\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/person\\\/9716e70facf67ac5be22883cfdbc684b\"},\"headline\":\"Crowdfunding for Authors by PubSlush\",\"datePublished\":\"2013-06-28T10:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/\"},\"wordCount\":900,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Pubslush-Logo.jpg\",\"keywords\":[\"Amanda Barbara\",\"Crowdfunding\",\"Pubslush\"],\"articleSection\":[\"business of writing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/\",\"name\":\"Crowdfunding for Authors by PubSlush &#183; Writer&#039;s Fun Zone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2013\\\/06\\\/28\\\/crowdfunding-for-authors-by-pubslush\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Pubslush-Logo.jpg\",\"datePublished\":\"2013-06-28T10:00:37+00:00\",\"description\":\"Please welcome Amanda Barbara from PubSlush who is today's guest columnist. 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