{"id":8197,"date":"2013-03-09T08:26:37","date_gmt":"2013-03-09T16:26:37","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=8197"},"modified":"2013-03-09T08:26:37","modified_gmt":"2013-03-09T16:26:37","slug":"i-got-your-number-using-numbers-in-a-book-title-by-scott-lorenz","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2013\/03\/09\/i-got-your-number-using-numbers-in-a-book-title-by-scott-lorenz\/","title":{"rendered":"I Got Your Number! Using Numbers In a Book Title by Scott Lorenz"},"content":{"rendered":"

\"Numbers\"<\/a><\/p>\n

Enjoy this guest post by publicist, Scott Lorenz, on using numbers in your book title. Especially important for nonfiction writers.<\/p>\n

***<\/p>\n

Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, \u201cDoes a numbered step approach to titling a book have a positive effect on sales?\u201d This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense.<\/p>\n

Book titles are extremely important.<\/strong> As an author, creating a memorable title should be a high priority. Numbers in book titles work with items that already quantify. For example, a book titled \u2018Get 6-Pack Abs in 6 Minutes a Day\u2019 makes sense.<\/p>\n

I like using numbers in a book title when it\u2019s relevant and useful in describing what the book is about. \u00a0A recent example that really works is \u2018The 4 Hour Work Week\u2019 by Tim Ferriss and his \u20184 Hour Body\u2019. That number stops you in your tracks because it is shocking. How can you work just 4 hours a week? How can you have a good body in just 4 hours? Ferriss has capitalized on his branding of \u20184-Hour\u2019 and just published ‘The 4 Hour Chef.’ He owns that number now. He\u2019s branded his name with \u20184-Hour\u2019 and will be able to incorporate it in his future work.<\/p>\n

A number is a quickly comprehended visual because it\u2019s a symbol and is represented by a minimal amount of characters. For example \u2018One Thousand\u2019 spelled out is represented by 12 characters, but only four characters if used as a number; 1000. This can save space on your cover and in this digital world sometimes a savings of a few characters can make a difference whether your complete book title is displayed by Google or even on Amazon. Furthermore, there\u2019s a magic number of 65 characters for some search engines before it gets truncated or cut off.\u00a0 Another often overlooked benefit is that a number rises to the top of a list when alphabetized right along with symbols like \u2018@\u2019 or \u2018$\u2019 for example.<\/p>\n

Here\u2019s a list of a few well known books that have used a number in the title:<\/p>\n

    \n
  1. Catch-22<\/li>\n
  2. The 4-Hour Work Week<\/li>\n
  3. The 4-Hour Chef<\/li>\n
  4. The 4-Hour Body<\/li>\n
  5. Europe on $5 a Day<\/li>\n
  6. The 7 Habits of Highly Effective People<\/li>\n
  7. Fahrenheit 451<\/li>\n
  8. 1984<\/li>\n
  9. The 39 Steps<\/li>\n
  10. 1, 2, Buckle My Shoe<\/li>\n
  11. Around the World in 80 Days<\/li>\n
  12. 1001 Arabian Nights<\/li>\n
  13. 13 Reasons Why<\/li>\n
  14. 3:10 to Yuma<\/li>\n
  15. Beneath the 13 Moons<\/li>\n
  16. Size 12 is Not Fat<\/li>\n
  17. 13 Little Blue Envelopes<\/li>\n
  18. 13 Treasures<\/li>\n
  19. The 6th<\/sup> Target<\/li>\n
  20. The 5 Love Languages: The Secret to Love That Lasts<\/li>\n
  21. 7th<\/sup> Heaven<\/li>\n
  22. 10,001 Ways to Live on a Small Budget<\/li>\n
  23. The $100 Startup<\/li>\n
  24. The 48 Laws of Power<\/li>\n
  25. Steal Like an Artist: 10 Things Nobody Told You About Being Creative<\/li>\n
  26. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals<\/li>\n
  27. 5: Where Will You Be Five Years From Today?<\/li>\n
  28. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School<\/li>\n
  29. 30 Things Every Woman Should Have and Should Know by the Time She\u2019s 30<\/li>\n
  30. 17 Cents and a Dream (a new book from one of my clients)<\/li>\n<\/ol>\n

    Whenever possible I use numbers in my article headlines because it drives home what the article is about. Here’s a sample:<\/p>\n

    22 Tips on What to Wear For a TV Interview<\/p>\n

    52 Ways to Promote Your iPhone App<\/p>\n

    33 Radio Interview Tips<\/p>\n

    55 Reasons to Send Out a Press Release<\/p>\n

    15 Tips for Great Book Cover Design<\/p>\n

    The Top 25 Book Fairs and Book Festivals Authors Should Attend.<\/p>\n

    You can find even more articles on book promotion topics at http:\/\/book-marketing-expert.com\/articles.htm<\/a><\/p>\n

    On LinkedIn, the question received many insightful responses. One I particularly liked was from James Cosenza, a software engineer, \u201cI think the numbered approach is especially useful for self-help and how-to books. People want to know that they can change their lives or learn a new skill in 5, 10 or 15 \u2018easy\u2019 steps. I don’t know about saturation, but I think conflicting titles on the same subject might be off-putting. For example, do you buy \u2018Install a New Patio in 10 Easy Steps\u2019 vs. \u2018A New Patio in Seven Simple Steps\u2019?<\/p>\n

    Ethan de Jonge Kalmar, founder of Make Your English Work<\/a>, says, \u201cI think that it depends on your content and audience. Numbered lists certainly work well for blog posts and on social media sites, but given the speed of information now, and the tendency to want to have everything in concise, easy to digest form, I think that many readers of books (by which I mean works of at least 100 pages or so) are looking for more in-depth insight, and numbered list titles do not exactly communicate that the book provides that.\u201d<\/p>\n

    \u201cFor a short promotional e-book, or perhaps the self-help\/entrepreneur market it might work well. Also, I think that if you are providing information that is comprehensive because it covers many different things, it might work well, as in James Cosenza’s example of 1000 Places to See before You Die.\u201d<\/p>\n

    Tim Lemire responded from an author\u2019s perspective, \u201cI never worried about coming up with a good title; I knew the publisher was going to assign their own title to the book anyway.\u201d Read the whole thread here http:\/\/linkd.in\/NjWZ8r<\/a><\/p>\n

    Keep in mind, not every book title needs a number. For example, the number 7 is overused because people are trying to capitalize on Covey’s books. Even he came out with the “8th” Habit to stray away from the number 7. So, if you\u2019re thinking of tacking the number \u201c7\u201d into your book\u2019s title, think again because it will not stand out.<\/p>\n

    Should you decide to incorporate a number into your book\u2019s title, make sure it adds to the book. Do not shove a number in the title because you think it might be a good idea. Not all book titles need numbers. However, some books might sell better because of the number in their title.<\/p>\n

    The Bottom Line: <\/b>Coming up with the right name for your book is beyond important it\u2019s critical<\/i>. Creating a memorable title is really the point. Using numbers in your title might help make it even more memorable.<\/p>\n

    ***<\/p>\n

    \"Scott<\/a>About Book Publicist Scott Lorenz<\/b><\/p>\n

    Book publicist Scott Lorenz is President of Westwind Communications,<\/a> a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.<\/p>\n

    Learn more about Westwind Communications<\/a>\u2019 book marketing approach at http:\/\/www.book-marketing-expert.com<\/a> \u00a0or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Book titles are extremely important. As an author, creating a memorable title should be a high priority.<\/p>\n","protected":false},"author":4,"featured_media":8198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[183,34,20],"tags":[2531,349,1375,1171,1791,1594,1786],"class_list":["post-8197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-book-promotion","category-writing-tips","tag-book-marketing","tag-book-promotions","tag-book-title","tag-book-titles","tag-numbers-in-book-titles","tag-scott-lorenz","tag-westwind-communications"],"yoast_head":"\nI Got Your Number! 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