{"id":7561,"date":"2013-01-23T03:00:58","date_gmt":"2013-01-23T11:00:58","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=7561"},"modified":"2013-01-23T03:01:18","modified_gmt":"2013-01-23T11:01:18","slug":"5-things-ive-learned-from-book-signings-by-gail-z-martin","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2013\/01\/23\/5-things-ive-learned-from-book-signings-by-gail-z-martin\/","title":{"rendered":"5 Things I\u2019ve Learned from Book Signings By Gail Z. Martin"},"content":{"rendered":"

\"Ice<\/a>Welcome to guest writer, fantasy author Gail Z. Martin. In celebration of the release of her new book, Ice Forged<\/a><\/em><\/strong>, she’s sharing her tips on the 5 things she learned from book signings. Enjoy!<\/span><\/p>\n

***<\/p>\n

As you read this, I\u2019m making appearances in a lot of book stores and conventions for the launch of my new book, Ice Forged<\/a><\/em><\/strong>. I like doing signings and readings, because they\u2019re a nice change from the very quiet, deep-in-my-own-thoughts reality of writing.<\/span><\/p>\n

Since signings are public appearances, they\u2019re unpredictable.<\/strong> You never know what\u2019s going to happen. Once, my signing got cut short because the mall was closing due to a large snowstorm (this is unusual in North Carolina). Another time, when my table was located just inside the doors of a bookstore located next to the food court of a mall, a small child threw up right next to the poster announcing my signing, which started things off on a questionable note and also blocked the entrance to the bookstore for a while. (I can attest that she hadn\u2019t read my book, so it wasn\u2019t a comment on my writing.) <\/span><\/span><\/p>\n

So in no particular order of significance, here are five things I\u2019ve learned from book signings.<\/span><\/span><\/p>\n

1. Unless you\u2019ve got your own TV show, most of the people who come into the store won\u2019t be coming just to see you. Sad but true. Which means you\u2019ve got to win them over one at a time and interest them in coming to see what you\u2019ve got to offer. This is why I like to be at the front of the store, where I can greet people and offer them a bookmark, then introduce myself and give them a friendly pitch.<\/strong> It\u2019s not for the faint of heart\u2014many people aren\u2019t interested, don\u2019t like fantasy, came looking for something else, etc. But you can\u2019t let that get you down, and you\u2019ve got to greet the next person with as much energy and optimism as you did the very first one.<\/span><\/span><\/p>\n

2. Too many people go through life in so much of a hurry that they miss out on everything around them.<\/strong> I can\u2019t count the number of people who can\u2019t be bothered to slow down long enough to know what I\u2019m even saying when I greet them. I might be offering them a million dollars, but they\u2019re in too much of a hurry to find out. What can possibly be that urgent in a bookstore that isn\u2019t on fire? Some just pretend they didn\u2019t hear me. Others mutter, \u201cno thank you\u201d like I was going to spritz them with perfume. Some even hold up a hand like I\u2019m going to ask them for money. This makes me sad\u2014not because they\u2019re not going to buy my book, but because I can guess how much of life they are missing in their hurry. This also goes for the people so attached to their cell phones that I couldn\u2019t have gotten their attention even if I\u2019d waved that million dollars in their faces.<\/span><\/span><\/p>\n

3. Always know where the bathroom is, because a percentage of people assume you work for the store and will ask you.<\/strong> I can be standing next to two huge banners with my name and book covers, next to a table covered with my books, handing out bookmarks and introducing myself as \u201cthe author who is doing the signing here today\u201d and about 10% of people will still ask where the bathroom is, or where the children\u2019s books are, or something. <\/span><\/span><\/p>\n

4. People who work in bookstores are usually really nice.<\/strong> If there\u2019s a lull in the traffic, I always try to talk to the bookstore staff. If it\u2019s a rainy day and the mall is quiet, I especially talk to the staff. They usually work in bookstores because they love books. Many of them want to be writers. They also know a lot about what readers want, and I can learn a lot from them. Plus it\u2019s just plain fun to talk to people who love to read. And, never forget\u2014many people ask booksellers for recommendations.<\/strong> They\u2019re most likely to recommend your book if you\u2019ve been a polite guest in their store.<\/span><\/span><\/p>\n

5. Relax and have fun.<\/strong> If you get too focused on how many books you\u2019ve sold, you stop having fun. I don\u2019t count. I just greet everyone who comes my way and try to engage them, get them to smile, and have a personal point of contact for a moment or two. I\u2019ve met some of the nicest people, had fun conversations, and made some long-time friends. And I find that when I focus on just being friendly and meeting people,<\/strong> the time flies by, the books fly off the table, and I\u2019m not nearly as tired when I go home because I\u2019ve been having fun.<\/span><\/span><\/p>\n

So the next time you\u2019re at a signing\u2014or you see an author who is doing a signing\u2014smile, relax, and strike up a conversation. A good chat about books is a wonderful part of any day!<\/span><\/span><\/p>\n

***<\/p>\n

\"gail<\/a>Gail Z. Martin\u2019s newest book, Ice Forged: Book One in the Ascendant Kingdoms Saga <\/a><\/em><\/strong>(Orbit Books), launched in January 2013. Gail is also the author of the Chronicles of the Necromancer series <\/a><\/strong>(Solaris Books) and The Fallen Kings Cycle<\/a><\/em><\/strong> (Orbit Books). For more about Gail\u2019s books and short stories, visit www.AscendantKingdoms.com<\/a>. Be sure to \u201clike\u201d Gail\u2019s Winter Kingdoms Facebook page<\/a><\/strong>, follow her on Twitter @GailZMartin<\/a>, and join her for frequent discussions on Goodreads.<\/span><\/span><\/p>\n

Read an excerpt from Ice Forged here: <\/span><\/span>http:\/\/a.pgtb.me\/JvGzTt<\/span><\/span><\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Since signings are public appearances, they\u2019re unpredictable. You never know what\u2019s going to happen. <\/p>\n","protected":false},"author":4,"featured_media":7632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[117,183,34],"tags":[1730,1729,1728,1731,115],"class_list":["post-7561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-interviews","category-book-marketing","category-book-promotion","tag-book-signing","tag-book-stores","tag-gail-martin","tag-gail-z-martin","tag-marketing"],"yoast_head":"\n5 Things I\u2019ve Learned from Book Signings By Gail Z. 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