{"id":6474,"date":"2012-10-24T03:00:20","date_gmt":"2012-10-24T10:00:20","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=6474"},"modified":"2012-11-09T19:20:28","modified_gmt":"2012-11-10T03:20:28","slug":"how-to-sell-your-novel-at-book-festivals-and-book-fairs-by-authors-beth-and-ezra-barany","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2012\/10\/24\/how-to-sell-your-novel-at-book-festivals-and-book-fairs-by-authors-beth-and-ezra-barany\/","title":{"rendered":"How to Sell Your Novel at Book Festivals and Book Fairs by Authors, Beth and Ezra Barany"},"content":{"rendered":"<p><a href=\"http:\/\/author.bethbarany.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-6488\" style=\"margin: 6px;\" title=\"photo of Beth Barany at the San Mateo Book Fair as part of the County Fair, June 2012\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/photo-san-mateo-300x225.jpg\" alt=\"\" width=\"210\" height=\"158\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/photo-san-mateo-300x225.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/photo-san-mateo-1024x768.jpg 1024w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/photo-san-mateo.jpg 2048w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a>In this post, best-selling authors and book consultants, Beth and Ezra Barany, share their tips on how to sell your novel at book festivals and book fairs.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h2><strong>Eye-catching<\/strong><\/h2>\n<p>Think eye-catching. Everyone has\u00a0books\u00a0on their table. You want something that will make the passers-by take a closer look.<\/p>\n<p>If you&#8217;re selling kids\u00a0books, it makes sense to have free toys or maybe candy at the table.<\/p>\n<p>If you&#8217;re writing <a href=\"http:\/\/bit.ly\/Henrietta-DragonSlayer-Kindle\" target=\"_blank\">YA fantasy<\/a>, like Beth, maybe have dragon figurines, or ones that represent your story.<\/p>\n<p>If you&#8217;re selling a <a href=\"http:\/\/amzn.to\/TheTorahCodes\" target=\"_blank\">thriller<\/a>, like Ezra, maybe hang up a paper target used at shooting ranges.<\/p>\n<p>If you write horror, a plastic skull is always pleasant. When you target your audience with something eye-catching, they&#8217;ll be more likely to hover closer to your table for a closer look.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h2><strong>Reach out first<\/strong><\/h2>\n<p><span style=\"color: #0000ff;\"><strong>Ezra:<\/strong><\/span> Reach out first. At the last\u00a0book\u00a0fair\u00a0Beth and I went to, we didn&#8217;t have something eye-catching, so I had to use other means of pulling people in closer. I didn&#8217;t bother addressing the people who looked like they wanted to run away, the ones that were moving past the table quickly at a far distance. I just noticed the ones that slowed a bit to get a better glance at our table. To them I said, &#8220;Hi.&#8221;<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Beth:<\/strong> <\/span>I agree with Ezra. Reach out first if they look at your table with curiosity. Have a few things you can say and use your best judgement as to which one to use. I use compliments, like &#8220;I like your bag!&#8221; &#8220;Awesome shirt!&#8221; I also sometimes say, &#8220;Have you read The Hobbit&#8221;? (See what Ezra says below on <strong>Your Book As An Experience<\/strong>.) Or sometimes I just smile. The attitude I&#8217;ve adopted is: &#8220;I&#8217;m an Ambassador for Books and I&#8217;m sharing the love!&#8221;<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h2>Get them to like you<\/h2>\n<p><span style=\"color: #0000ff;\"><strong>Ezra:<\/strong><\/span> Expert in influence, Dr. Cialdini, said that the best way to get someone to like you is to genuinely find what you like about them and express it. Beth did a masterful job at complimenting the cool shirts, hair-coloring, and jewelry that the passers-by had.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Beth:<\/strong> <\/span>See above! \ud83d\ude42<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h2><strong>Ask a question<\/strong><\/h2>\n<p>Ask a question. <strong>Nothing gets a person interested more than having someone interested in them.<\/strong> The question could be pretty much any question, but the best question is one that stimulates an experience. More on that next.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h2><strong>Your\u00a0book\u00a0is an experience<\/strong><\/h2>\n<p><span style=\"color: #0000ff;\"><strong><a href=\"http:\/\/amzn.to\/TheTorahCodes\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-6489\" style=\"margin: 6px;\" title=\"Ezra Barany, author of The Torah Codes\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-23-at-6.40.18-PM-300x243.png\" alt=\"\" width=\"210\" height=\"170\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-23-at-6.40.18-PM-300x243.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/Screen-Shot-2012-10-23-at-6.40.18-PM.png 711w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a>Ezra<\/strong><\/span>: Your\u00a0book\u00a0is an experience. Share that. Don&#8217;t tell them the storyline of your\u00a0book. Nobody cares. <strong>What readers care about is the experience they can expect to have when they read your\u00a0book<\/strong>. I got this insight from my beautiful wife, Beth. So the best way to convey the experience your\u00a0book\u00a0promises is to figure out what famous\u00a0book\u00a0or movie delivered the same experience. Then ask the passers-by if they&#8217;ve read or seen that\u00a0book\u00a0or movie. For example, after saying &#8220;Hi,&#8221; the first thing I said to the passers-by was &#8220;Have you read The Da Vinci Code?&#8221;<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Beth:<\/strong><\/span> You can also deliver a High-Concept pitch. More on that next. You can also read Ezra&#8217;s post that includes <a title=\"How to Write the Perfect Pitch to Sell Your Novel In Person\" href=\"https:\/\/writersfunzone.com\/blog\/2012\/01\/25\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\/\" target=\"_blank\">how to write your High Concept Pitch<\/a> <a href=\"https:\/\/writersfunzone.com\/blog\/2012\/01\/25\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\/\" target=\"_blank\">here<\/a>.<\/p>\n<p>***<\/p>\n<h2><strong>Deliver your high-concept pitch<\/strong><\/h2>\n<p>Deliver your high-concept pitch. A high-concept pitch is frequently listing two famous\u00a0books\u00a0or movies and putting the word &#8220;meets&#8221; between them. <a href=\"http:\/\/bit.ly\/Henrietta-DragonSlayer-Kindle\" target=\"_blank\">&#8220;My\u00a0book\u00a0is Lara Croft meets <em>Lord of the Rings<\/em>,&#8221; (this is Beth&#8217;s)<\/a> or &#8220;My\u00a0book\u00a0is Jurassic Park meets Jaws.&#8221; You can revise the high concept pitch to be more direct.<\/p>\n<p>For example, &#8220;My\u00a0book\u00a0is Jurassic Shark.&#8221;<\/p>\n<p>After finding out whether or not they read <em>The Da Vinci Code<\/em>, Ezra tells them, <a href=\"http:\/\/amzn.to\/TheTorahCodes\" target=\"_blank\">&#8220;My\u00a0book\u00a0is a Jewish version of <em>The Da Vinci Code.<\/em>&#8220;<\/a><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<h2>Deliver your credibility<\/h2>\n<p><a href=\"http:\/\/bit.ly\/Henrietta-DragonSlayer-Kindle\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-5364\" style=\"margin: 6px;\" title=\"Henrietta the Dragon Slayer - Grand Prize Winner!\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/06\/Henrietta-Cover-Upload-SmashW.jpg\" alt=\"Henrietta the Dragon Slayer - Grand Prize Winner!\" width=\"210\" height=\"341\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/06\/Henrietta-Cover-Upload-SmashW.jpg 500w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/06\/Henrietta-Cover-Upload-SmashW-184x300.jpg 184w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a>Deliver your credibility.<\/p>\n<p><strong><span style=\"color: #0000ff;\">Ezra:<\/span> <\/strong>Now that you&#8217;ve conveyed the experience the reader can expect to have, give them a reason for why the experience is practically guaranteed to happen when they read the\u00a0book.<\/p>\n<p>Has your\u00a0book\u00a0been getting five star reviews? Have you won an award for your\u00a0book? Has it been a bestseller on Amazon?<\/p>\n<p>What I tell them is, &#8220;My book\u00a0has been doing pretty well. It&#8217;s been a <a title=\"The Torah Codes by Ezra Barany, bestseller on Amazon\" href=\"http:\/\/amzn.to\/TheTorahCodes\" target=\"_blank\">bestseller on Amazon<\/a> since December (true) and won an award at the Hollywood\u00a0Book\u00a0Festival (also true).&#8221;<\/p>\n<p>I used to say, &#8220;My\u00a0book\u00a0is doing pretty well. It&#8217;s been getting four and five star reviews on Amazon.&#8221;<\/p>\n<p>Now I use bestseller award-winning status to show how good the\u00a0book\u00a0is.<\/p>\n<p>By the way, if all you&#8217;ve been getting is three stars or less, I suggest taking your\u00a0book\u00a0off Amazon, showing it to beta-readers, and asking them what you would need to change for it to be a five-star\u00a0book. Then edit and reload the\u00a0book\u00a0on Amazon, maybe with a different title.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Beth:<\/strong><\/span> Once people express interest in my book, by picking it up or responding to one of the things I&#8217;ve asked, then I say that my novel is the <a href=\"http:\/\/bit.ly\/Henrietta-DragonSlayer-Kindle\" target=\"_blank\">2012 Grand Prize winner of the California Indie Fiction Authors Contest<\/a>. Then I&#8217;m quiet, and I let them absorb the book. Similar to Ezra, I want them to decide if it&#8217;s right for them. I want people to feel excited to read my book, not pressured. \ud83d\ude42<\/p>\n<p><span style=\"color: #0000ff;\"><strong><a href=\"http:\/\/amzn.to\/TheTorahCodes\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-6495\" style=\"margin: 6px;\" title=\"Bestselling Thriller, The Torah Codes by Ezra Barany\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/the-Torah-Codes.png\" alt=\"\" width=\"211\" height=\"328\" \/><\/a>Ezra:<\/strong> <\/span>I&#8217;ve noticed that by this time, either they ask me how much it costs or they say something like, &#8220;I&#8217;m going to check out the other booths and maybe come back later.&#8221;<\/p>\n<p>If they ask me how much it costs, I tell them and ask if they&#8217;d like it autographed. I write something on the dedication page as they&#8217;re getting their money, I put an &#8220;Autographed by the Author&#8221; sticker on the cover, and we do our exchange.<\/p>\n<p>If they say they&#8217;re going to check out the other booths, I&#8217;m not upset.<\/p>\n<p>First of all, even though that may be a polite way of saying &#8220;I&#8217;m not interested,&#8221; what counts is that they care about my feelings so I appreciate that.<\/p>\n<p>Second, why would I want a person who thinks they won&#8217;t like my\u00a0book\u00a0to read it? Am I looking for bad reviews? Of course not. Don&#8217;t force your\u00a0book\u00a0on someone who thinks they won&#8217;t like it.<\/p>\n<p>***<\/p>\n<h2>What doesn&#8217;t work<\/h2>\n<p><span style=\"color: #0000ff;\"><strong>Ezra:<\/strong><\/span> I tried starting conversations by asking, &#8220;What do you like to read?&#8221; I found that all the question did was confuse them. Usually, they read such a wide range of\u00a0books, the responses would either be uselessly vague or have nothing to do with my\u00a0book.<\/p>\n<p><strong> It&#8217;s best to be specific.<\/strong> I was sharing a table with authors selling Young Adult, Paranormal, and Romance.<\/p>\n<p>If the goal were to direct the passer-by to the right\u00a0book, a better question would be, &#8220;Which do you like best, Young Adult, Paranormal, Romance, or Thrillers?&#8221; That&#8217;s a simpler question to answer.<\/p>\n<p>One of us had the insight of saying, &#8220;Our table covers the range from Romance and Paranormal to Thrillers and Young Adult.&#8221;<\/p>\n<p>The statement wasn&#8217;t a question, so it didn&#8217;t invoke interaction, but at least it was informative.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Beth:<\/strong> <\/span>What also doesn&#8217;t work at book fairs is sitting. Stand up and smile and interact with the people there. Everyone is there to browse because they&#8217;re curious and love books. Standing helps your energy move and keeps you on your toes, both literally and\u00a0figuratively.<\/p>\n<p>***<\/p>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/2012-10-21-21.10.09.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-6498\" style=\"margin: 6px;\" title=\"Beth Barany, Ezra Barany: Married team that helps authors create successful careers\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/2012-10-21-21.10.09.jpg\" alt=\"\" width=\"230\" height=\"230\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/2012-10-21-21.10.09.jpg 640w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/2012-10-21-21.10.09-300x300.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/2012-10-21-21.10.09-160x160.jpg 160w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/2012-10-21-21.10.09-520x520.jpg 520w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/10\/2012-10-21-21.10.09-720x720.jpg 720w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a>Beth and Ezra Barany are a husband-wife team that help authors create successful careers, through coaching, advising, and mentoring. Beth is the Editor &amp; Publisher of the <a href=\"http:\/\/www.author-entrepreneur.com\" target=\"_blank\"><em>Author Entrepreneur Magazine<\/em><\/a>, and Ezra is the graphic designer. They live and write in Oakland, California, with their two cats, 10\u00a0tomato\u00a0plants, and hundreds of books. Those last thankfully don&#8217;t need feeding.<\/p>\n<p>Ezra Barany is the bestselling author of suspense thriller,\u00a0<a title=\"The Torah Codes by Ezra Barany, Amazon bestseller since Dec. 2011\" href=\"http:\/\/amzn.to\/TheTorahCodes\" target=\"_blank\"><em><strong>The Torah Codes<\/strong><\/em><\/a>.<\/p>\n<p>Beth Barany is the author of the award-winning YA fantasy, <a title=\"Henrietta The Draghon Slayer by Beth Barany, the YA fantasy that is a Grand Prize Winner for the 2012 California Indie Book Fiction Challenge \" href=\"http:\/\/bit.ly\/Henrietta-DragonSlayer-Kindle\" target=\"_blank\"><em><strong>Henrietta The Dragon Slayer<\/strong><\/em><\/a>, and several bestselling books for writers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, best-selling authors and book consultants, Beth and Ezra Barany, share their tips on how to sell your novel at book festivals and book fairs.<\/p>\n","protected":false},"author":4,"featured_media":6488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[183,34],"tags":[140,1622,1643,2531,495,636,679,1644,862,497],"class_list":["post-6474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","category-book-promotion","tag-beth-barany","tag-book-fairs","tag-book-festivals","tag-book-marketing","tag-ezra-barany","tag-henrietta-the-dragon-slayer","tag-lara-croft","tag-lord-of-the-rings","tag-the-da-vinci-code","tag-the-torah-codes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell Your Novel at Book Festivals and Book Fairs by Authors, Beth and Ezra Barany &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writersfunzone.com\/blog\/2012\/10\/24\/how-to-sell-your-novel-at-book-festivals-and-book-fairs-by-authors-beth-and-ezra-barany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Your Novel at Book Festivals and Book Fairs by Authors, Beth and Ezra Barany &#183; Writer&#039;s Fun Zone\" \/>\n<meta property=\"og:description\" content=\"In this post, best-selling authors and book consultants, Beth and Ezra Barany, share their tips on how to sell your novel at book festivals and book fairs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writersfunzone.com\/blog\/2012\/10\/24\/how-to-sell-your-novel-at-book-festivals-and-book-fairs-by-authors-beth-and-ezra-barany\/\" 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