{"id":5888,"date":"2012-08-10T08:29:57","date_gmt":"2012-08-10T15:29:57","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=5888"},"modified":"2012-08-10T08:29:58","modified_gmt":"2012-08-10T15:29:58","slug":"artist-entrepreneur-n-for-news-the-artists-alphabet-guide-to-writing-about-your-art-by-aletta-de-wal","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2012\/08\/10\/artist-entrepreneur-n-for-news-the-artists-alphabet-guide-to-writing-about-your-art-by-aletta-de-wal\/","title":{"rendered":"Artist Entrepreneur: N for News\u2014 The Artist\u2019s Alphabet Guide to Writing About Your Art by Aletta de Wal"},"content":{"rendered":"

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Welcome to\u00a0Artist Entrepreneur Fridays<\/strong>, where we talk about the fun, wild and scary ride of succeeding as an artist entrepreneur of all stripes and types and mediums.<\/p>\n

Welcome back guest columnist, Aletta de Wal.<\/strong>\u00a0She specializes in helping visual artists succeed in their fine art careers. She posts regularly on \u201cThe Artist\u2019s Alphabet Guide to Writing About Your Art\u201d and other success tips for fine artists on the topic of writing. This week it\u2019s\u00a0N for News<\/strong>, tips on crafting your message carefully for the world by focusing on your audience \u2014 essential keys to business and artistic success. Enjoy!<\/p>\n

PS. Be sure to check out the new August issue of Author Entrepreneur Magazine<\/a>, helping authors create successful careers.<\/p>\n

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Technology has expanded your potential audience to the planet, shrunk the world to the size of your computer screen, and extended your reach to the span of your keyboard.<\/p>\n

That\u2019s good news because you can reach so many more people without even having to step out of your studio. The downside is that we are all inundated with information everywhere we go.<\/p>\n

\u201cNot too long ago, the average American was exposed to over three thousand advertising messages in the average day. Today, you get that many before breakfast! Everyone is trying to build a brand. This season, the networks have added one more minute of commercials per half-hour, and that is just the beginning. Have you seen the ads in golf holes (talk about hidden persuaders), in bathroom stalls, on grocery register receipts and even in the sand on the beach?” — Newspaper Association of America Website <\/em>http:\/\/www.naa.org\/display\/retailheadlines\/v1no4\/pg6.html\u00a0<\/a><\/p>\n

(Full disclosure : When I teach workshops, I leave my postcards in the women\u2019s bathroom next to the sinks. Why? Because they stay to primp and will usually notice my brightly colored artistic message related to the reason they came to learn with me.)<\/p>\n

There is a price to pay for ubiquitous exposure.\u00a0 More than ever, you have to craft your message carefully, especially when you call it \u201cnews.\u201d I am delighted that you are having (yet another) exhibit, but why should I choose yours instead of doing any of the many other things I could do with my time?<\/p>\n

Be clear about what you have to say that is newsworthy<\/em> to your audience<\/a><\/strong>. What is fascinating to you may not be all that important to your readers. Your audience \u2013 not you \u2013 decides what is newsworthy. Start by putting yourself in the audience\u2019s shoes and ask yourself these questions:<\/p>\n