{"id":5344,"date":"2012-05-30T05:35:36","date_gmt":"2012-05-30T12:35:36","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=5344"},"modified":"2012-05-29T22:03:14","modified_gmt":"2012-05-30T05:03:14","slug":"7-rocks-to-being-an-author-of-a-bestseller","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2012\/05\/30\/7-rocks-to-being-an-author-of-a-bestseller\/","title":{"rendered":"7 Rocks to Being an Author of a Bestseller"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/rocksandsand3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-5345\" style=\"margin: 10px;\" title=\"7 Rocks to Being an Author of a Bestseller\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/rocksandsand3-300x294.jpg\" alt=\"7 Rocks to Being an Author of a Bestseller\" width=\"210\" height=\"206\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/rocksandsand3-300x294.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/rocksandsand3-1024x1003.jpg 1024w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/rocksandsand3.jpg 1374w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a>What I reveal in this blog post on being an author of a bestseller is worth thousands of dollars. Granted, there are parts of this post that require more in-depth study, like how to find the right title for your book, but for the most part, these concepts are straight forward. If you were to complete just one of these seven ideas, you\u2019d be way ahead in the game of successfully being an author of a bestseller.<\/p>\n<p>In the image, you have a jar full of rocks, pebbles, and sand. Each rock, pebble, and grain of sand represents a step you can take to being a bestselling author, a full jar. Some steps take more time than others, some cost more money to do, but time and money are not a reflection of the size of the stones. Instead, the size refers to how effective each step is in reaching your goal.<\/p>\n<p>It\u2019s true that if you only put the rocks in the jar, the jar would not be completely full. There are still lots of spaces you could fill with the pebbles and the sand. But if you only have the time and money to put in 7 things, doesn\u2019t it make sense that you should focus on the ones that are large rocks instead of the tiny pebbles? Seven pebbles won&#8217;t do much to fill that jar. (I realize the picture shows 5 rocks instead of 7, but pretend there are 7.)<\/p>\n<p>&nbsp;<\/p>\n<h2>The 7 Rocks<\/h2>\n<p style=\"padding-left: 30px;\"><span style=\"color: #ff6600;\"><strong>1. Make sure your book is great<\/strong><\/span> \u2013 Many authors think that making a great book takes time and experience. The truth is, writing a great book takes a village. As long as you have your book edited \u2013 for content, line edits, etc. \u2013 your book is bound to be great. I recommend joining a critique group. Having a group of experienced writers is an incredible, affordable, resource for making sure your book becomes great.<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #ff6600;\">2. Set in place a system of accountability<\/span><\/strong> \u2013 If you\u2019re anything like me, the best way to make sure you get your writing done and create realistic deadlines is to have someone or some people checking in on you. The best solution for this? Join a critique group! Yes! By finding a couple of friends of a feather to critique your work and make sure you\u2019re focused on your writing, you can hit two stones with one bird!<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #ff6600;\">3. Have connections<\/span><\/strong>\u2013 In the business world this is often referred to as O.P.L. or Other People\u2019s Lists. The idea is that once you have the book available to be purchased, it\u2019s good to be connected to people who have huge \u201clists\u201d or huge communities of friends. Last year, I had the experience of having to announce my new business of helping authors. My wife and book coach Beth Barany was my connected resource. She sent out the word to everyone who received her newsletters. That was over 1,000 people! I got some great results from that. So having connections to people who will tell all their friends about your new book is very valuable.The best way to get connections? Join a critique group! If anyone has an interest in seeing you succeed, it\u2019s them! They spent a lot of time helping you refine your writing, so I imagine they\u2019d be happy to send a Facebook announcement to their friends about your book.Wow! You can reach three rocks towards your goal of filling the jar by simply joining a critique group! Isn\u2019t that awesome?<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #ff6600;\">4. Spread news of your book via word of mouth<\/span><\/strong>\u2013 I make most of my sales by people I never met telling their friends how great The Torah Codes is. If these are people I\u2019ve never met, that begs the question \u201cHow do I make sure my readers spread the word?\u201d It\u2019s not enough to have a great book. The book needs to be more than a great read.<\/p>\n<p style=\"padding-left: 30px;\">Think of it this way. If readers take a break from their work at the business lounge\u2019s watering hole, the only news they\u2019d share are probably the top three things on their mind. \u201cJohnny got an A on his physics test, we bought a new car yesterday, and my brother got promoted to be the president of his company.\u201dIs there any room to talk about a fun read? What\u2019s she going to say? \u201cI finished a book last night. It was fun.\u201dSo how can you get on their list of three most important things to talk about? Make sure your book evokes a powerful emotional response. It can be painful tears, it can be immense laughter, it can be severe anger, but whatever the emotion is, it needs to be strong.<a href=\"http:\/\/amzn.to\/TheTorahCodes\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-5130\" style=\"margin: 10px;\" title=\"Being a bestselling author\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/04\/TorahCodes_LoRes-187x300.jpg\" alt=\"Being a bestselling author\" width=\"131\" height=\"210\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/04\/TorahCodes_LoRes-187x300.jpg 187w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/04\/TorahCodes_LoRes-640x1024.jpg 640w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/04\/TorahCodes_LoRes.jpg 1500w\" sizes=\"auto, (max-width: 131px) 100vw, 131px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">I don\u2019t consider myself great at evoking beautiful tear-jerking moments, so in The Torah Codes I included controversy. Apparently, someone who read my book kept saying, \u201cNo way! No way! NO WAY!\u201d Now, many people who read my book are not interested in sharing the story so much as they are interested in sharing the <em>experience<\/em> with their friends. By evoking a powerful emotional response, readers will want to share the experience and you\u2019ll get a much greater chance of people talking about your book.<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #ff6600;\">5. Make your book easy to discover<\/span><\/strong> \u2013 To make sure people stumble upon my book, I take great care in coming up with a title. I use a whole search engine optimization technique to find the best titles for my books and my clients\u2019 books. In general, I find words that thousands of people often search for in Google and Amazon, and I make sure those words aren\u2019t already overused in other book titles. That way, when those thousands of people search the words on Amazon, there are only a few books with the same title so my books or my clients\u2019 books reach near the top of the search results.<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #ff6600;\">6. Demonstrate credibility<\/span><\/strong>\u2013 Without credibility, you might be just another self-published author and no one would think twice. I catch people\u2019s attention by saying, \u201cThe Torah Codes is doing really well. It won an award at the Hollywood Book Festival, it\u2019s been an Amazon bestseller since December, and it\u2019s been getting 4 and 5-star reviews.\u201d It\u2019s amazing how fast the faces of the people I talk to change when they hear me say that. Frequently they make a note of my book in their iPhone or on a piece of paper.<\/p>\n<p style=\"padding-left: 30px;\">I also demonstrate that credibility in the written description of my book on Amazon. Instead of giving just the storyline in the description, I start with its award-winning and bestselling status and mention a few top reviews. I end the description with the actual storyline.How do you create credibility? Before you publish, have people review your book. If they\u2019re only giving you 2 and 3-star reviews, go back to the critique group and rework your book. If you\u2019re getting 4 and 5-star reviews, you\u2019re in good shape.<\/p>\n<p style=\"padding-left: 30px;\">Next put your book in contests. The smaller the contest, the higher the chances are of getting first place. Even if you just get honorable mention (as mine was), your book will officially be an award-winning book.<\/p>\n<p style=\"padding-left: 30px;\">Another aspect of credibility is presentation. If your book cover doesn\u2019t look professional and if your website or Amazon sales page doesn\u2019t look professional, people will be reluctant to buy your book. How many books have you bought from Amazon that didn\u2019t have the cover image on the sales page visible, and all you saw instead was the standard \u201cNo image available\u201d sign?<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #0000ff;\">Side note:<\/span><\/strong> When you publish your book, make sure you list it in obscure categories. The more obscure the category, the fewer books you have to compete with to get higher rankings on Amazon. In the UK, I sold two books in one day and my book became #6 in the Torah category. The US was more challenging. I sell about 25 books regularly every day to get in the top ten of the Jewish fiction category.<\/p>\n<p style=\"padding-left: 30px;\"><strong><span style=\"color: #ff6600;\">7. Have your book sales be financially sustainable<\/span><\/strong>\u2013 This is not a requirement to becoming a bestselling author, but if you want to have a career as an author, it\u2019s important that your finances are covered by your book sales. The best way to do this is to have a series of books. That way, when people read your first book in the series, they\u2019ll want to buy all your other books. By simply having two books out that are in a series, you\u2019ll double your book sales income.My friend Bella Andre is doing quite well. She made over a million dollars last year from her book sales. This is her set up: She has about 15 ebooks out at $4.99 each (that\u2019s about $3.50 profit). She also has her best book available for free on Amazon. People discover her free book and, if they read it, they buy her fifteen other books. That\u2019s $52.50 from each reader. I currently make under $3 from each reader. Do you get it? More books, more money.<\/p>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/cat-being-a-fish-author-says-challenge-accepted.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-5349\" title=\"cat being a fish author says challenge accepted\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/cat-being-a-fish-author-says-challenge-accepted-202x300.jpg\" alt=\"cat being a fish author says challenge accepted\" width=\"162\" height=\"240\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/cat-being-a-fish-author-says-challenge-accepted-202x300.jpg 202w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/cat-being-a-fish-author-says-challenge-accepted.jpg 330w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">But wait! There\u2019s more! Not only do you double the sales with two books instead of one, but you double the visibility, as well. You might have twice as many people discovering your books because there are two books to find. So if twice as many people discover your books, you have double the readership at double the sales per reader. That\u2019s four times as much profit as you get with one book!<\/p>\n<p style=\"padding-left: 30px;\">Write well, write often, and publish often.<\/p>\n<p>If you follow these steps, these rocks, you\u2019ll be so far ahead of most writers, it\u2019s ridiculous.<\/p>\n<p>&nbsp;<\/p>\n<p>***<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"margin: 6px;\" title=\"Ezra Barany, Book Mentor and author of The Torah Codes\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2011\/08\/Ezra-Barany-SmileSm2-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Book marketing mentor, Ezra Barany is the author of the award-winning bestseller,\u00a0<em><a title=\"The Torah Codes on Amazon\" href=\"http:\/\/amzn.to\/TheTorahCodes\" target=\"_blank\">The Torah Codes<\/a><\/em>. Contact Ezra now to begin the conversation on how he can help you. You can connect with Ezra via\u00a0<a title=\"Ezra Barany on Facebook\" href=\"https:\/\/www.facebook.com\/ezra.barany\" target=\"_blank\">Facebook<\/a>,\u00a0<a title=\"Ezra Barany on Twitter\" href=\"https:\/\/twitter.com\/#!\/suspenseauthors\" target=\"_blank\">Twitter<\/a>, <a title=\"Contact us at Writer's Fun Zone blog, where we helping make writing and the author's career fun! To our success!\" href=\"http:\/\/www.writersfunzone.com\/contact.php\" target=\"_blank\">contact him through this blog<\/a>, or by email: EZRA at THETORAHCODES dot COM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Say you have a jar full of rocks, pebbles, and sand. Each rock, pebble, and grain of sand represents a step you can take to being a bestselling author, a full jar. Some steps take more time than others, some cost more money to do, but time and money are not a reflection of the size of the stones. Instead, the size refers to how effective each step is in reaching your goal. If you only have the time and money to put in 7 things, doesn\u2019t it make sense that you should focus on the ones that are large rocks instead of the tiny pebbles?<\/p>\n","protected":false},"author":3,"featured_media":5345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[172,183,34,323],"tags":[1531,1530,1529,495,1533,1532],"class_list":["post-5344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-career","category-book-marketing","category-book-promotion","category-book-sales","tag-7-rocks","tag-being-a-bestselling-author","tag-being-an-author","tag-ezra-barany","tag-how-to-be-a-bestselling-author","tag-seven-rocks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Rocks to Being an Author of a Bestseller &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writersfunzone.com\/blog\/2012\/05\/30\/7-rocks-to-being-an-author-of-a-bestseller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Rocks to Being an Author of a Bestseller &#183; Writer&#039;s Fun Zone\" \/>\n<meta property=\"og:description\" content=\"Say you have a jar full of rocks, pebbles, and sand. Each rock, pebble, and grain of sand represents a step you can take to being a bestselling author, a full jar. Some steps take more time than others, some cost more money to do, but time and money are not a reflection of the size of the stones. Instead, the size refers to how effective each step is in reaching your goal. If you only have the time and money to put in 7 things, doesn\u2019t it make sense that you should focus on the ones that are large rocks instead of the tiny pebbles?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writersfunzone.com\/blog\/2012\/05\/30\/7-rocks-to-being-an-author-of-a-bestseller\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer&#039;s Fun Zone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bethbarany\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-30T12:35:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/05\/rocksandsand3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1374\" \/>\n\t<meta property=\"og:image:height\" content=\"1347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ezra Barany\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:site\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ezra Barany\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/05\\\/30\\\/7-rocks-to-being-an-author-of-a-bestseller\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/05\\\/30\\\/7-rocks-to-being-an-author-of-a-bestseller\\\/\"},\"author\":{\"name\":\"Ezra Barany\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/person\\\/34a7ccc35bf4046f58a6359fa31a336b\"},\"headline\":\"7 Rocks to Being an Author of a Bestseller\",\"datePublished\":\"2012-05-30T12:35:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/05\\\/30\\\/7-rocks-to-being-an-author-of-a-bestseller\\\/\"},\"wordCount\":1686,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/05\\\/30\\\/7-rocks-to-being-an-author-of-a-bestseller\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/05\\\/rocksandsand3.jpg\",\"keywords\":[\"7 rocks\",\"being a bestselling author\",\"being an author\",\"ezra barany\",\"how to be a bestselling author\",\"seven rocks\"],\"articleSection\":[\"Author Career\",\"book marketing\",\"Book Promotion\",\"book sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/05\\\/30\\\/7-rocks-to-being-an-author-of-a-bestseller\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/05\\\/30\\\/7-rocks-to-being-an-author-of-a-bestseller\\\/\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/05\\\/30\\\/7-rocks-to-being-an-author-of-a-bestseller\\\/\",\"name\":\"7 Rocks to Being an Author of a Bestseller &#183; 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