{"id":4557,"date":"2012-01-25T11:09:05","date_gmt":"2012-01-25T19:09:05","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=4557"},"modified":"2020-08-28T18:43:20","modified_gmt":"2020-08-29T01:43:20","slug":"how-to-write-the-perfect-pitch-to-sell-your-novel-in-person","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2012\/01\/25\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\/","title":{"rendered":"How to Write the Perfect Pitch to Sell Your Novel In Person"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/01\/WFZ_How-to-Write-the-Perfect-Pitch-to-Sell-Your-Novel-In-Person_2020_08-28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-23385\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/01\/WFZ_How-to-Write-the-Perfect-Pitch-to-Sell-Your-Novel-In-Person_2020_08-28.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/01\/WFZ_How-to-Write-the-Perfect-Pitch-to-Sell-Your-Novel-In-Person_2020_08-28.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/01\/WFZ_How-to-Write-the-Perfect-Pitch-to-Sell-Your-Novel-In-Person_2020_08-28-80x80.png 80w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Welcome to our weekly guest column by Ezra Barany, the <span style=\"color: #ff6600;\"><strong>Book Mentor<\/strong><\/span> and author of the bestselling novel\u00a0<em><a title=\"The Torah Codes on Amazon\" href=\"https:\/\/geni.us\/GD3b\" target=\"_blank\" rel=\"noopener noreferrer\">The Torah Codes<\/a><\/em>. He offers indie novelists important tips, entirely under our control, to help our books be discovered by readers all over the world.\u00a0This week he focuses on how to write the perfect pitch to sell your novel in person.<\/p>\n<p>***<\/p>\n<p>Have you ever noticed how you might meet an author at a party who pitch his or her book by saying, \u201cBuy my book.\u201d<\/p>\n<p>You may be tempted to respond, \u201cMy name\u2019s Frank. It\u2019s a pleasure to meet you, too. I\u2019m going to get more punch, now.\u201d<\/p>\n<p>And yet, on the other end of the spectrum, there are authors who are so afraid of pitching and selling their book that they are embarrassed to mention their novel at all.<!--more--><\/p>\n<p>There is a middle ground. This blog post will show you how to get your potential readers excited at the idea of reading your book. Yes, I&#8217;m going to help you write the perfect pitch to sell your novel in person.<\/p>\n<p>Just so we&#8217;re all clear, in this context, a pitch is something you say to get people curious about your book, so they will say, &#8220;Oh! \u00a0Tell me more!&#8221; and eventually buy your book.<\/p>\n<p>Every time I use this method people say with enthusiasm,, &#8220;I&#8217;m going &#8212;&#8212;<\/p>\n<p>By the end of this post, you will be able to write a pitch. So,<strong>\u00a0please post your pitch along with a link to your book, and I&#8217;ll chime in with my excellent awesome feedback.<\/strong><\/p>\n<p>Imagine you\u2019re at a party meeting different people for the first time. If your goal were to court a lady, your conversation wouldn\u2019t start, \u201cHa, ha! You\u2019re so funny!&#8230; What do you do?&#8230; Want to go out for a cup of coffee?&#8230; It\u2019s a pleasure to meet you\u2026 Hi, my name\u2019s Frank.\u201d Right?<\/p>\n<p>Each moment of the conversation requires an appropriate order to what you might say. Similarly, when you meet someone and think they might be interested in your book, each part of the conversation requires a different kind of pitch.<\/p>\n<p>\u201cHi,\u201d someone at a party says to you. \u201cI\u2019m Moshe, a dentist. What do you do?\u201d<\/p>\n<p>So what do you say?<\/p>\n<p>Well, you prepare ahead of time the 6 pitches below, and you will use many of them to sell you book one on one in a social setting.<\/p>\n<p>I present them in the order I recommend you use them, from shortest to longest.<\/p>\n<p>I will share with you how to craft a:<\/p>\n<ul>\n<li>#1: Clear Message Formula<\/li>\n<li>#2:\u00a0High Concept Formula<\/li>\n<li>#3:\u00a0What If? Formula or Log Line<\/li>\n<li>#4:\u00a0Elevator Pitch Formula<\/li>\n<li>#5:\u00a0Credibility Pitch Formula<\/li>\n<li>#6:\u00a0Call to Action Formula<\/li>\n<\/ul>\n<p>Usually,\u00a0I find that all I need to say is the Clear Message, the High Concept, and the Credibility formula before the person I&#8217;m talking to\u00a0writes down my name and book title.<\/p>\n<p>At that point, and ONLY at that point, I hand her a bookmark. She&#8217;s developed a genuine interest in the book, so the bookmark is a welcome sight, and she appreciates not having to write down the info.<\/p>\n<div>Here we go!<\/div>\n<p>#1<\/p>\n<p><strong><a title=\"Your Clear Message\" href=\"https:\/\/writersfunzone.com\/blog\/2011\/01\/04\/your-clear-message-get-your-potential-readers-curious-now\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clear Message Formula<\/a>**<\/strong><\/p>\n<ul>\n<li>Your genre<\/li>\n<li>Your audience<\/li>\n<li>Your audience\u2019s desired result or experience: what they want<\/li>\n<li>Your intended action upon your readers<\/li>\n<\/ul>\n<p><em>Example:<\/em><\/p>\n<p>Genre = Thrillers<br \/>\nAudience = Jewish Adults<br \/>\nAudience\u2019s Desired Experience = Page-turning Excitement<br \/>\nMy Intended Experience for Them = Challenge Their Beliefs<\/p>\n<p style=\"padding-left: 30px;\">\u201cHi, I\u2019m Ezra. I write page-turning thrillers for Jewish adults that challenge their beliefs in a fun way.\u201d<\/p>\n<p style=\"padding-left: 30px;\">\u201cReally? What\u2019s the name of one of your books?\u201d<\/p>\n<p>**For expanded instructions on the<a href=\"https:\/\/writersfunzone.com\/blog\/2011\/01\/04\/your-clear-message-get-your-potential-readers-curious-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Clear Message formula, read this post<\/a> written by Beth Barany, my beautiful bride and amazing book coach, without whom <em>this<\/em> post here would never have been completed!<\/p>\n<p>&nbsp;<\/p>\n<p>#2<\/p>\n<p><strong>High Concept Formula\u00a0<\/strong><\/p>\n<p>[Famous book or movie] meets [famous book or movie]<br \/>\n[Specific version or type] of [famous book or movie]<\/p>\n<p><em>Example 1:<\/em> Lara Croft meets <em>The Lord of the Rings<\/em><br \/>\n<em>Example 2:<\/em> A Jewish version of <em>The Da Vinci Code<\/em><\/p>\n<p style=\"padding-left: 30px;\">\u201cMy most recent book is called <em>The Torah Codes.<\/em>\u00a0It\u2019s a Jewish version of <em>The Da Vinci Code.<\/em>\u201d<\/p>\n<p style=\"padding-left: 30px;\">\u201cWow! So, like, what\u2019s it about?\u201d<\/p>\n<p>#3<\/p>\n<p><strong>What If? Formula or Log Line <\/strong>(Under 25 words)<\/p>\n<p>What if [protagonist] [unwanted experience]?<\/p>\n<p>OR<\/p>\n<p>One-line clear sentence conjuring conflict and emotion<\/p>\n<p><em>Example 1:<\/em> What if Peter Pan grew up?<br \/>\n<em>Example 2:<\/em> During a preview tour, a theme park suffers a major power breakdown that allows its cloned dinosaur exhibits to run amok.<\/p>\n<p style=\"padding-left: 30px;\">\u201cMy book asks the question \u2018What if you found your name and birth date were encoded in the Bible?\u2019 \u201d<\/p>\n<p style=\"padding-left: 30px;\">\u201cIntriguing! Tell me more!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>#4<\/p>\n<p><strong>Elevator Pitch Formula<\/strong><\/p>\n<ol>\n<li>Situation: (Also called the Initial Action or Premise, this is the beginning of the plot.)<\/li>\n<li>Main Character(s): (Self-explanatory)<\/li>\n<li>Primary Objective: (At first, what does your main character want?)<\/li>\n<li>Antagonist Or Opponent: (or Central Conflict. Who or what is keeping your main characters from getting what they want?)<\/li>\n<li>Disaster That Could Happen: (What\u2019s the worst that could happen, and\/or what does your character want next? Often phrased as a question.)<\/li>\n<\/ol>\n<p><em>Example:<\/em><br \/>\n1. Abandoned on his relatives\u2019 doorstep as an infant,<br \/>\n2. Harry Potter<br \/>\n3. longs to understand where he came from and why he feels different.<br \/>\n4. He discovers that he is a wizard and that his parents were killed by Voldemort, a powerful and evil wizard,<br \/>\n5. who has been hunting for Harry, to kill him.<\/p>\n<p style=\"padding-left: 30px;\">\u201cA reclusive computer programmer, Nathan Yirmorshy, pounds out ones and zeros in the quiet of his home while his landlord secretly watches from behind a two-way mirror. When an intercepted note connects the landlord to a secret society, and a detective ends up dead, Nathan must abandon his home and everything familiar to him, open his heart to a tarot reader he has never met, and trust her with his life \u2013 just as the ancient scriptures have foretold.\u201d<\/p>\n<p style=\"padding-left: 30px;\">\u201cWow! Sounds interesting!<\/p>\n<p>&nbsp;<\/p>\n<p>#5<\/p>\n<p><strong>Credibility Pitch Formula<\/strong><\/p>\n<p>List the reviews, awards, and best-seller status.<\/p>\n<p style=\"padding-left: 30px;\">\u201cIt\u2019s been doing really well! It\u2019s been getting four and five-star reviews, it won an award at <em>The Hollywood Book Festival<\/em>, and it\u2019s an Amazon bestseller in the US and the UK!\u201d<\/p>\n<p style=\"padding-left: 30px;\">\u201cIncredible! I gotta read it!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>#6<\/p>\n<p><strong>Call to Action Formula<\/strong><\/p>\n<p>Provide a bookmark, business card, or item that has the name of the book and the websites which have the book available. Consider having your website or Amazon link turned into a QR code on the item in case they want to take a snapshot of the code with their iPhone to bookmark the website on their browser.<\/p>\n<p style=\"padding-left: 30px;\">\u201cHere\u2019s a bookmark, it has all you need to find my book online.\u201d<\/p>\n<p style=\"padding-left: 30px;\">\u201cThanks! I\u2019m going to get this as soon as I\u2019m on the internet!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Now it&#8217;s your turn! And as I said above,\u00a0<strong>please post your pitch along with a link to your book, and I&#8217;ll chime in with my excellent awesome feedback.<\/strong><\/p>\n<p>***<\/p>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/12\/EZRA-BARANY_2018_color_200x267.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20592\" title=\"Ezra Barany, author and mentor\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/12\/EZRA-BARANY_2018_color_200x267.jpg\" alt=\"Ezra Barany, author and mentor\" width=\"175\" height=\"234\" \/><\/a>Ezra Barany, an award-winning novelist and the bestselling author of <em><a href=\"https:\/\/geni.us\/GD3b\" target=\"_blank\" rel=\"noopener noreferrer\">The Torah Codes<\/a><\/em> series, and is also a teacher and mentor.<\/p>\n<p class=\"p1\">For more about Ezra\u2019s fiction, go to his website here: <a href=\"https:\/\/thetorahcodes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">https:\/\/thetorahcodes.com\/<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our weekly guest column by Ezra Barany, the Book Mentor and author of the bestselling novel The Torah Codes. He offers indie novelists important tips, entirely under our control, to help our books be discovered by readers all over the world. This week he focuses on how to write the perfect pitch to sell your novel in person.<\/p>\n","protected":false},"author":3,"featured_media":23385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[183],"tags":[2531,1093,495,189,1417,1416,497],"class_list":["post-4557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","tag-book-marketing","tag-book-mentor","tag-ezra-barany","tag-novel-writing","tag-perfect-pitch","tag-pitches","tag-the-torah-codes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write the Perfect Pitch to Sell Your Novel In Person &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writersfunzone.com\/blog\/2012\/01\/25\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write the Perfect Pitch to Sell Your Novel In Person &#183; Writer&#039;s Fun Zone\" \/>\n<meta property=\"og:description\" content=\"Welcome to our weekly guest column by Ezra Barany, the Book Mentor and author of the bestselling novel The Torah Codes. He offers indie novelists important tips, entirely under our control, to help our books be discovered by readers all over the world. This week he focuses on how to write the perfect pitch to sell your novel in person.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writersfunzone.com\/blog\/2012\/01\/25\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer&#039;s Fun Zone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bethbarany\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-25T19:09:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-29T01:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2012\/01\/WFZ_How-to-Write-the-Perfect-Pitch-to-Sell-Your-Novel-In-Person_2020_08-28.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ezra Barany\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:site\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ezra Barany\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/01\\\/25\\\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/01\\\/25\\\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\\\/\"},\"author\":{\"name\":\"Ezra Barany\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/person\\\/34a7ccc35bf4046f58a6359fa31a336b\"},\"headline\":\"How to Write the Perfect Pitch to Sell Your Novel In Person\",\"datePublished\":\"2012-01-25T19:09:05+00:00\",\"dateModified\":\"2020-08-29T01:43:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/01\\\/25\\\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\\\/\"},\"wordCount\":1211,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/01\\\/25\\\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/WFZ_How-to-Write-the-Perfect-Pitch-to-Sell-Your-Novel-In-Person_2020_08-28.png\",\"keywords\":[\"book marketing\",\"book mentor\",\"ezra barany\",\"novel writing\",\"perfect pitch\",\"pitches\",\"the torah codes\"],\"articleSection\":[\"book marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/01\\\/25\\\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/01\\\/25\\\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\\\/\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2012\\\/01\\\/25\\\/how-to-write-the-perfect-pitch-to-sell-your-novel-in-person\\\/\",\"name\":\"How to Write the Perfect Pitch to Sell Your Novel In Person &#183; 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