{"id":4410,"date":"2012-01-04T07:49:31","date_gmt":"2012-01-04T15:49:31","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=4410"},"modified":"2024-08-20T11:52:49","modified_gmt":"2024-08-20T18:52:49","slug":"make-your-own-book-trailer-video-for-more-book-sales","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2012\/01\/04\/make-your-own-book-trailer-video-for-more-book-sales\/","title":{"rendered":"Make Your Own Book Trailer Video for More Book Sales"},"content":{"rendered":"<p><object style=\"margin: 6px;\" width=\"420\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/7SHo8aMlKkY?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed style=\"margin: 6px;\" width=\"420\" height=\"315\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/7SHo8aMlKkY?version=3&amp;hl=en_US&amp;rel=0\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<p>What is a book trailer?<\/p>\n<p>Chopped ham?<\/p>\n<p>No!<\/p>\n<p>It&#8217;s chopped steak!<\/p>\n<p>Just kidding. It really is chopped ham.<\/p>\n<p>It&#8217;s also a term coined by <a title=\"Sheila English Website\" href=\"http:\/\/sheilaenglish.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sheila English<\/a> to describe a video that promotes a book in very much the same way a movie trailer promotes a movie.<\/p>\n<p>Above is an example of one I created for a client&#8217;s book <a title=\"The Boy Behind the Gate at Amazon\" href=\"http:\/\/www.amazon.com\/Boy-Behind-Gate-Adventure-Discovery\/dp\/0982878796\/ref=sr_1_1?ie=UTF8&amp;qid=1325651402&amp;sr=8-1\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Boy Behind the Gate<\/em><\/a>. In the above book trailer, I&#8217;ve shown the overall experience the book provides. But typically, the book trailer describes the storyline.<\/p>\n<h3>So do they work? Do book trailers really help make more book sales. Nope!<\/h3>\n<p>That is, if the only thing the trailer shows is the book&#8217;s storyline, then don&#8217;t expect people to salivate.<\/p>\n<p>And that&#8217;s what you want, right?<\/p>\n<p>To make potential readers salivate?<\/p>\n<p>Imagine your viewer seeing <a title=\"Christian the Lion\" href=\"http:\/\/www.youtube.com\/watch?v=zVNTdWbVBgc\" target=\"_blank\" rel=\"noopener noreferrer\">this video<\/a> and the last words in the video were, &#8220;Fall in love with Christian the Lion at Amazon.com.&#8221;<\/p>\n<h3>That video has over 17 million views. If just 1% actually buy, that little video adds up to a lot of sales!<br \/>\n<!--more--><br \/>\nTo get the readers drooling, you need three things in your video.<\/h3>\n<ul>\n<li>Clarity<\/li>\n<li>The promise of an experience<\/li>\n<li>A call to action<\/li>\n<\/ul>\n<h2><strong>Clarity<\/strong><\/h2>\n<p>If your video doesn&#8217;t make sense, then your readers won&#8217;t salivate with anticipation; they&#8217;ll drool from feeling like they&#8217;re going out of their minds. So they have to understand what your video is conveying. That&#8217;s clarity.<\/p>\n<h2><strong>The promise of an experience<\/strong><\/h2>\n<p>The big one (as my bride and <a title=\"Concierge Book Coach, Beth Barany\" href=\"http:\/\/www.bethbarany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">book coach Beth Barany<\/a> so elegantly put it) is a promise of an experience.<\/p>\n<p>The trailer needs to convey the emotion they can expect to have from reading your book.<\/p>\n<p>If the trailer conveys an emotional romance and the book turns out to be a Physics textbook, that&#8217;s just wrong.<\/p>\n<p>But what&#8217;s worse is if the video triggers no emotion at all.<\/p>\n<p>If the viewer isn&#8217;t moved, they won&#8217;t be moved to learn more about the book.<\/p>\n<h2><strong>A call to action<\/strong><\/h2>\n<p>Once they are moved, the video needs to give clear direction on how the viewer can find out more about the book. Where to buy, that sort of thing.<\/p>\n<p>Without a call to action, your viewer will just sigh, laugh, cry, or scream without knowing how to get more of you.<\/p>\n<p>For more on how to make sure your book trailer sells books and <a title=\"What makes a good book trailer by Ezra Barany\" href=\"https:\/\/writersfunzone.com\/blog\/2012\/06\/27\/how-to-make-a-great-book-trailer-part-1-of-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">what makes a good book trailer<\/a>, read more in the post I wrote\u00a0<a title=\"What Makes a Good Book Trailer\" href=\"https:\/\/writersfunzone.com\/blog\/2012\/06\/27\/how-to-make-a-great-book-trailer-part-1-of-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h3>Testimonials<\/h3>\n<p>Something I haven&#8217;t mentioned before on how to make a good book trailer is that<span style=\"color: #ff6600;\"><strong> testimonials are incredibly powerful<\/strong><\/span>.<\/p>\n<p>In my Amazon campaign in Fall 2011, I made a quick video in the morning using several testimonials and after completing it, it even made me want to buy my book!<\/p>\n<p>I made over 75 ebook sales that day. I can&#8217;t say for sure that the video was the cause of those sales, but I am sure it played a significant role.<\/p>\n<p>You can see the unlisted video <a title=\"The Torah Codes 99 cent Promo\" href=\"http:\/\/www.youtube.com\/watch?v=K_IXV-OCKRo\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. (I took it down after the promotion day.)<\/p>\n<h3>Recommended Tool for Your Book Trailers<\/h3>\n<p>When I make book trailers for my clients, I like to use <a title=\"Animoto.com for Making Videos\" href=\"http:\/\/animoto.com\/?ref=a_rkcegjoh\" target=\"_blank\" rel=\"noopener noreferrer\">Animoto<\/a>.<\/p>\n<p>Animoto is the fastest way to make <a title=\"Ezra's Why - Music by Ezra Barany\" href=\"http:\/\/www.youtube.com\/watch?v=i9zbWR96OFw\" target=\"_blank\" rel=\"noopener noreferrer\">a stunning slide show<\/a>.<\/p>\n<p>I am always amazed by the results.<\/p>\n<p>When I use it for my clients, I do go the extra step to make the video pristine by adding sound effects, quality music, and a clear call to action that doesn&#8217;t get cut off by the Animoto logo.<\/p>\n<p>Even without that extra mile, you can create a pretty impressive book trailer yourself for free.<\/p>\n<p>***<\/p>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2011\/08\/Ezra-Barany-SmileSm2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-3403\" style=\"margin: 6px;\" title=\"Ezra Barany, Book Mentor and author of The Torah Codes\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2011\/08\/Ezra-Barany-SmileSm2-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>Ezra&#8217;s book trailers have won first place and have been aired on television. For more information on how Ezra can help you by making a book trailer for you, contact him at EzraBarany[at]hotmail[dotcom]. Ezra Barany is the author of the award-winning thriller series, <a href=\"https:\/\/thetorahcodes.com\/\" target=\"_blank\" rel=\"noopener\"><em>The Torah Codes<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a book trailer? Chopped ham? No! It&#8217;s chopped steak! Just kidding. It really is chopped ham. It&#8217;s also a term coined by Sheila English to describe a video that promotes a book in very much the same way a movie trailer promotes a movie. <\/p>\n","protected":false},"author":4,"featured_media":3403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[183],"tags":[2534,1386,495,497,450],"class_list":["post-4410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-marketing","tag-book-sales","tag-book-trailers","tag-ezra-barany","tag-the-torah-codes","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make Your Own Book Trailer Video for More Book Sales &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"What is a book trailer? 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