{"id":3908,"date":"2011-09-23T03:00:03","date_gmt":"2011-09-23T09:00:03","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=3908"},"modified":"2011-09-22T00:02:56","modified_gmt":"2011-09-22T06:02:56","slug":"artist-entrepreneur-d-descriptions-of-your-art%e2%80%94-the-artist%e2%80%99s-alphabet-guide-to-writing-about-your-art","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2011\/09\/23\/artist-entrepreneur-d-descriptions-of-your-art%e2%80%94-the-artist%e2%80%99s-alphabet-guide-to-writing-about-your-art\/","title":{"rendered":"Artist Entrepreneur: D: Descriptions of Your Art\u2014 The Artist\u2019s Alphabet Guide to Writing About Your Art"},"content":{"rendered":"

\"\"<\/a>Welcome to\u00a0Artist Entrepreneur Fridays<\/strong>, where we talk about the fun, wild and scary ride of succeeding as an artist entrepreneur of all stripes and types and mediums.<\/p>\n

Welcome back guest columnist, Aletta de Wal.\u00a0<\/strong>She specializes in helping visual artists succeed in their fine art careers. She\u2019s posting regularly on\u00a0\u201cThe Artist\u2019s Alphabet Guide to Writing About Your Art\u201d\u00a0<\/em>and other success tips for fine artists around writing. This week it\u2019s about descriptions of your art \u2014 a useful topic for all of us! Enjoy!<\/p>\n

^*^<\/p>\n

With homage to Big Bird on Sesame Street, the letter \u201cD\u201d brings this post to you, for \u201cDescriptions\u201d of Your Work.<\/p>\n

If you do your own fine art marketing, then you already know you need a variety of descriptions of your work for your artist statemen<\/a>t, bio, Blog<\/a>, certificates of authenticity, cover letters, e-mail, grants, exhibits, submissions to juried shows and residencies, magazine articles, press interviews, promotional materials, your marketing portfolio, social media, titles and your web site. Phew!!!!<\/p>\n

Don\u2019t worry \u2013 you don\u2019t have to do it all at once, and you can reuse, repurpose or modify some of what you write.<\/p>\n

Once you have described the key elements about your work and your accomplishments, you can use the same basic descriptions and adjust them for the different audiences and purposes of each of the items I listed above. Often the hardest part is getting started and figuring out what to say.<\/p>\n

Before you start writing any of these marketing pieces, sit down and do a \u201cbrain dump\u201d about your art and your accomplishments.<\/p>\n

Don\u2019t worry about grammar, syntax or spelling. You don\u2019t even have to write whole sentences at this stage — words and phrases are a great start. Just get it down for now. You can get it good later.<\/p>\n

This will give you all the raw material you need for just about any marketing purpose:<\/p>\n