{"id":3627,"date":"2011-09-02T03:00:14","date_gmt":"2011-09-02T09:00:14","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=3627"},"modified":"2011-09-01T20:57:33","modified_gmt":"2011-09-02T02:57:33","slug":"artist-entrepreneur-build-from-your-strengths-case-study","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2011\/09\/02\/artist-entrepreneur-build-from-your-strengths-case-study\/","title":{"rendered":"Artist Entrepreneur: Build From Your Strengths, A Case Study"},"content":{"rendered":"

\"\"<\/a>Many artists, authors included, go into art because they love it. But to build a business, sorry guys, love is not enough…<\/p>\n

What am I saying? It\u2019s passion that got me here in the first place. Passion and determination.<\/p>\n

And building on my strengths.<\/p>\n

That\u2019s such an abstract concept. Let\u2019s break it down.<\/p>\n

It’s a given that we’re not all excellent at everything; what might work for me doesn’t work for another. And yes, I’m talking about marketing, and blogging and social media for authors. When am I not talking about these subjects?! \ud83d\ude42<\/p>\n

Case in point:<\/strong><\/em> A client came to me a few months ago knowing she needed to getting more familiar and more comfortable using social media. She didn’t get Twitter, and Facebook was just horrid with all those faces. And how was it different from Twitter anyway? And what’s the deal about blogging? Did she have to reveal personal details about herself? What did she write about? And how did she get the American audience learning about her European titles and other writer names?<\/p>\n

She knew she needed to overcome her fear and confusion of social media and start taking some action steps because she was about to release over half a dozen books in her backlist. She’d written 25 books in her long writing career, and she had to get with the times. She was now a mostly independent author and couldn’t rely on tools and support that didn’t exist anymore, like publisher sponsored book tours.<\/p>\n

After I got clear on all her writing names and all her titles, (wow!) together we came up with a strategy that focused on her<\/strong> strengths<\/strong>.<\/p>\n

To get there I asked her questions like:<\/p>\n