{"id":27159,"date":"2023-05-23T03:00:36","date_gmt":"2023-05-23T10:00:36","guid":{"rendered":"https:\/\/writersfunzone.com\/blog\/?p=27159"},"modified":"2023-05-19T06:33:17","modified_gmt":"2023-05-19T13:33:17","slug":"what-publishers-are-looking-for-now-and-always-by-randy-peyser","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2023\/05\/23\/what-publishers-are-looking-for-now-and-always-by-randy-peyser\/","title":{"rendered":"What Publishers Are Looking For Now (And Always) by Randy Peyser"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/What-Publishers-Are-Looking-For-Now-And-Always-by-Randy-Peyser.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27161 size-full\" title=\"What Publishers Are Looking For Now (And Always) by Randy Peyser\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/What-Publishers-Are-Looking-For-Now-And-Always-by-Randy-Peyser.png\" alt=\"What Publishers Are Looking For Now (And Always) by Randy Peyser\" width=\"300\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/What-Publishers-Are-Looking-For-Now-And-Always-by-Randy-Peyser.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/What-Publishers-Are-Looking-For-Now-And-Always-by-Randy-Peyser-80x80.png 80w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Today we welcome a new guest writer to Writer\u2019s Fun Zone, Randy Peyser who is stopping by to chat with us about \u201cWhat Publishers Are Looking For Now (And Always).\u201d Enjoy!<\/p>\n<p>***<\/p>\n<p><strong>Note from the editor:<\/strong> This article is intended for those wishing to publish non-fiction books but there is information about the publishing industry that may be relevant for all writers, so read on\u2026<\/p>\n<p>There\u2019s the book you want to write and the book a publisher will buy. Are they the same book?<\/p>\n<p><strong>If you can answer the following 4 questions to a publisher\u2019s liking<\/strong>, it may be possible for you to snag a book deal.<\/p>\n<h2>1. How current is your topic?<\/h2>\n<p>Are you addressing an issue that is relevant in the media right now?<\/p>\n<p><strong>For example<\/strong>, recently, books on \u2018The Great Resignation\u2019 were hot in the business book market.<\/p>\n<p>As that wave diminished, business publishers were asking for books related to \u2018Quiet Quitting.\u2019 Currently, the term, \u2018Quiet Hiring\u2019 is being bandied about by some of the top business publishers.<\/p>\n<h2>2. Are you addressing a pain point for your target market reader?<\/h2>\n<p>Think about the self-talk going through the heads of your potential readers.<\/p>\n<ul>\n<li aria-level=\"1\">Are you speaking to them using language that includes their self-talk?<\/li>\n<li aria-level=\"1\">Are you addressing their pain points?<\/li>\n<\/ul>\n<p><strong>Hot topics with powerful pain points for readers include books related to ASD<\/strong> \u2013 Autism Spectrum Disorder, as well as books on advanced parenting.<\/p>\n<h2>3. What are you bringing that\u2019s new to a conversation that is already happening?<\/h2>\n<p>Your book has to be unique.<\/p>\n<p><strong>Publishers want to see original thought<\/strong>, not a rehash of other people\u2019s work.<\/p>\n<p>The market is flooded with books. For your book to stand out, you\u2019ve got to contribute something new, or provide some unique twist on your topic.<\/p>\n<h2>4. What\u2019s the size of your publicity platform?<\/h2>\n<p>In this economy, the marketing departments are counting every bean to see if the numbers justify the purchase of your title. You must show strong statistical evidence that there is a market to support the sale of your book.<\/p>\n<p><strong>You could write the best book in the world<\/strong>, but if the numbers don\u2019t add up in a way that satisfies their marketing department, your book is toast.<\/p>\n<p>When an agent or publisher asks: What\u2019s the author\u2019s platform? Here\u2019s how the math breaks down: Publicity = Eyeballs, and Eyeballs = Sales.<\/p>\n<p><strong>Every agent and publisher will immediately ask for your social media numbers.\u00a0<\/strong><\/p>\n<p>They are also using apps like Social Blade to track the amount of engagement the author has with their audience.<\/p>\n<p>Many people think they will start speaking or building their publicity platform once their book comes out.<\/p>\n<p><strong>Don\u2019t wait!\u00a0<\/strong><\/p>\n<p>Publishers consider this strategy to be meaningless. They want to see your real numbers now.<\/p>\n<p>What numbers do they need to see? As one agent mentioned: \u201cAny numbers that are better than the other authors they are considering at the same time.\u201d<\/p>\n<p><strong>A good minimal number to aim for is 10,000<\/strong> \u2013 followers, connections, email subscribers, etc.<\/p>\n<p>The higher your numbers the better the possibility of receiving an offer for publication.<\/p>\n<p>If you\u2019re not big on social media, don\u2019t worry; there are wonderful people to help with that aspect.<\/p>\n<p><strong>Prove your publicity platform<\/strong>, write a great book with differentiation, and speak to a topic that is current with a sizable market, and you\u2019ve got a potential winner on your hands.<\/p>\n<p>***<\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><i><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/Randyemailsize.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27160\" title=\"Randy Peyser\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/Randyemailsize-269x300.jpg\" alt=\"Randy Peyser\" width=\"135\" height=\"150\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/Randyemailsize-269x300.jpg 269w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/Randyemailsize-919x1024.jpg 919w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/Randyemailsize-768x856.jpg 768w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/Randyemailsize-640x713.jpg 640w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2023\/05\/Randyemailsize.jpg 1339w\" sizes=\"auto, (max-width: 135px) 100vw, 135px\" \/><\/a>Randy Peyser edits books, provides book coaching and ghostwriting services, and has a high success rate in helping people secure literary agents and publishers. <\/i><a href=\"http:\/\/www.authoronestop.com\" target=\"_blank\" rel=\"noopener\"><i>www.AuthorOneStop.com<\/i><\/a><i>.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover what publishers are looking for in new non-fiction releases and what may be needed to get your book accepted by a publisher.<\/p>\n","protected":false},"author":12,"featured_media":27161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[31],"tags":[1913,5331,300,1789,2229,2525,5332,4999,295],"class_list":["post-27159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishing","tag-non-fiction","tag-pain-point","tag-platform","tag-publicity","tag-publisher","tag-publishing","tag-randy-peyser","tag-self-talk","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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