{"id":25430,"date":"2022-08-23T03:00:27","date_gmt":"2022-08-23T10:00:27","guid":{"rendered":"https:\/\/writersfunzone.com\/blog\/?p=25430"},"modified":"2022-08-23T19:43:09","modified_gmt":"2022-08-24T02:43:09","slug":"book-trailers-why-to-use-them-how-to-make-them-by-lisa-towles","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2022\/08\/23\/book-trailers-why-to-use-them-how-to-make-them-by-lisa-towles\/","title":{"rendered":"Book Trailers: Why To Use Them; How To Make Them by Lisa Towles"},"content":{"rendered":"

\"\"<\/a>Let\u2019s welcome back Lisa Towles<\/a> as she shares with us \u201cBook Trailers: Why To Use Them; How To Make Them.\u201d \u00a0Enjoy!<\/em><\/p>\n

***<\/p>\n

We all know what book trailers are.\u00a0<\/strong><\/p>\n

Some people — okay like me, for instance — search Twitter or Instagram and just watch them, one after the other, swept away into different storylines and alternate worlds.\u00a0<\/span><\/p>\n

For others,<\/strong> the very term <\/span>book trailers<\/span><\/i> garners eye rolls, frustrated sighs, or outright fear.\u00a0<\/span><\/p>\n

Digital marketing and modern technology platforms can feel overwhelming, when combined with the daily challenge of finding time and motivation to do what we love most: write.<\/span>\u00a0<\/span><\/i><\/p>\n

Benefits of a Book Trailer<\/span><\/h2>\n

Aside from the mechanics of how to actually do it, book trailers have obvious benefits and also some secret rewards that can power-up your confidence and elevate your writing career.\u00a0<\/span><\/p>\n

They\u2019re easily shareable across a broad spectrum of online platforms<\/strong>, many of the creation tools are free, and the best news of all — the entry bar is far lower than it used to be.\u00a0<\/span><\/p>\n

For a viewer or potential reader, a short book trailer can make your book memorable — and, when it comes to book marketing, memorable is a powerful virtue.\u00a0<\/span><\/p>\n

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How do book trailers influence potential readers?\u00a0<\/strong><\/h2>\n

I like to think of a potential reader\u2019s decision-making process as a pyramid.\u00a0<\/span><\/p>\n

\"decision-making<\/a><\/p>\n

Book Cover — Level 1<\/strong><\/h3>\n

When a potential reader first sees your book cover, it\u2019s an immediate visual connection that, when done well, pulls them in so they want to know more.\u00a0<\/span><\/p>\n

Genre — Level 2\u00a0\u00a0<\/strong><\/h3>\n

Is this book a genre in which they like to read and spend time?\u00a0<\/span><\/p>\n

Synopsis — Level 3<\/strong><\/h3>\n

What is your story about, and does it represent a world your reader would enjoy?\u00a0<\/span><\/p>\n

Multi-media — Level 4\u00a0<\/strong><\/h3>\n

Even more than a short description of your plot, your reader wants to envision how your book will make them feel.\u00a0<\/span><\/em><\/p>\n

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An eye-catching 1-minute (<\/strong>or less) trailer can bring your story to life with other elements besides text, like music to set the mood and atmosphere, imagery that supports your book\u2019s themes, and details about when it\u2019s coming out and how to access it.\u00a0\u00a0<\/span><\/p>\n

Reviews — Level 5\u00a0<\/strong><\/h3>\n

By now your potential reader is sold on the idea of the story and they\u2019ll want to gauge its quality by hearing what others — editorial reviewers, other authors, readers — say about it.\u00a0<\/span><\/p>\n

Ready to give it a try?\u00a0<\/span><\/em><\/p>\n

Read on for how to make a book trailer…<\/p>\n

5 Steps to Making a Book Trailer<\/strong><\/h2>\n

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1. Write Your Script<\/b>\u00a0<\/span><\/h3>\n

You\u2019re a storyteller, so it\u2019s logical that you\u2019ll start with a story. Aim for a 15-line — or less– script to serve as a teaser to get readers interested in learning more.\u00a0<\/span><\/p>\n

Example:\u00a0<\/strong><\/p>\n

Zak Skinner – What are you running from?<\/span><\/i><\/p>\n