{"id":24018,"date":"2021-04-06T03:00:27","date_gmt":"2021-04-06T10:00:27","guid":{"rendered":"https:\/\/writersfunzone.com\/blog\/?p=24018"},"modified":"2021-03-30T09:08:36","modified_gmt":"2021-03-30T16:08:36","slug":"trademark-faq-by-kelley-way","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2021\/04\/06\/trademark-faq-by-kelley-way\/","title":{"rendered":"Trademark FAQ by Kelley Way"},"content":{"rendered":"

\"Trademark<\/a>Let\u2019s welcome back monthly columnist Kelley Way<\/a> as she shares with us \u201cTrademark FAQ.\u201d Enjoy!<\/p>\n

***<\/span><\/p>\n

Trademark is (for me) a fascinating area of law<\/strong>, and I always enjoy helping clients get their trademark registered with the <\/span>U.S. Patent and Trademark Office<\/a>.\u00a0<\/span><\/p>\n

Along the way, I\u2019ve noticed a few questions that tend to get asked a lot, so I thought I\u2019d devote a blog article to answering trademark frequently asked questions (FAQ).<\/span><\/p>\n

<\/h2>\n

Can I Trademark a DBA?<\/b><\/h2>\n

A trademark can be anything that serves as a source identifier \u2013 if someone sees it in relation to your product or service and thinks of you, then you have a trademark.\u00a0<\/span><\/p>\n

If you use your DBA in your marketing and have built a reputation around that name, then you can apply for trademark protection.<\/span><\/p>\n

When Should I Register My Trademark?\u00a0<\/b><\/h2>\n

There are several different theories out there on the best time to register.\u00a0<\/span><\/p>\n

Some say register immediately to make sure no one else tries to use your mark.\u00a0<\/strong><\/p>\n

Others say to wait until your trademark has been in the market awhile so that it has some value and is worth protecting.\u00a0<\/span><\/p>\n

I tend to fall into the second camp<\/strong> \u2013 registering a trademark is expensive, and the process is easier if you have lots of proof that you\u2019re actively using the mark in your marketing.\u00a0<\/span><\/p>\n

Given that, I feel that in most cases, it\u2019s better to focus on getting your business off the ground first and work on registration once you have some traction and a bit of money in the bank.<\/span><\/p>\n

If I hire someone to create my logo, who owns the trademark?<\/b><\/h2>\n

Excellent question!\u00a0<\/span><\/p>\n

With a trademark, it\u2019s \u201cuse it or lose it.\u201d\u00a0<\/strong><\/p>\n

If you\u2019re using it in commerce and the creator is not, then you have the rights to the trademark.\u00a0<\/span><\/p>\n

The courts don\u2019t care who created it, only who uses it.\u00a0<\/strong><\/p>\n

However, the creator may be able to claim copyright ownership, so make sure you have an agreement that specifies who owns both the copyright and the trademark.<\/span><\/p>\n

Can I turn stock art into a logo?<\/b><\/h2>\n

Technically yes, but I would be concerned that it wouldn\u2019t be a very good source identifier since someone else could easily use the same stock art in their business.\u00a0<\/span><\/p>\n

Additionally, there may be copyright issues if you don\u2019t have permission.<\/span><\/p>\n

When Do I Need a Trademark?\u00a0<\/b><\/h2>\n

If you\u2019re in business, you should have some kind of source identifier to build your brand around.\u00a0<\/span><\/p>\n

It could be as simple as your company\u2019s name<\/strong>, and in most cases, that\u2019s what people start with.\u00a0<\/span><\/p>\n

But customers need something they can point to, so they can tell their friends to buy your product.<\/span><\/p>\n

If you have a trademark FAQ, you are welcome to email me at kaway@kawaylaw.com<\/a>.<\/span><\/p>\n

***<\/p>\n

Want to read more articles like this one Writer\u2019s Fun Zone? <\/span>Subscribe here.<\/span><\/a><\/p>\n

***<\/span><\/p>\n

ABOUT THE AUTHOR<\/h2>\n

\"Kelley<\/a><\/p>\n

Kelley Way was born and raised in Walnut Creek, California. She graduated from UC Davis with a B.A. in English, followed by a Juris Doctorate. Kelley is a member of the California Bar, and an aspiring writer of young adult fantasy novels. More information at kawaylaw.com<\/a>.<\/p>\n

***<\/span><\/p>\n

<\/h3>\n

 <\/p>\n

Some Books on Literary Law\u00a0<\/span>
\n<\/span><\/h3>\n

https:\/\/writersfunzone.com\/blog\/resources\/resources-books-on-literary-law<\/span><\/a><\/p>\n

More Articles on Trademark by Kelley Way<\/span><\/h3>\n

https:\/\/writersfunzone.com\/blog\/?s=trademark<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Get your trademark questions answered by literary and estate lawyer, Kelley Way, in this FAQ. She\u2019s also a novelist!<\/p>\n","protected":false},"author":12,"featured_media":24019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[4478,3916,934,988,1419,4596],"class_list":["post-24018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-faq","tag-ip-law","tag-kelley-way","tag-literary-law","tag-trademark","tag-u-s-patent-and-trademark-office"],"yoast_head":"\nTrademark FAQ by Kelley Way · Writer's Fun Zone<\/title>\n<meta name=\"description\" content=\"Get your trademark questions answered by literary and estate lawyer, Kelley Way, in this FAQ. 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