{"id":23981,"date":"2021-03-19T03:00:46","date_gmt":"2021-03-19T10:00:46","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=23981"},"modified":"2021-03-09T08:56:50","modified_gmt":"2021-03-09T16:56:50","slug":"authors-4-ways-to-audit-your-ads-by-keri-kruspe","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2021\/03\/19\/authors-4-ways-to-audit-your-ads-by-keri-kruspe\/","title":{"rendered":"Authors, 4 Ways to Audit Your Ads by Keri Kruspe"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/Authors-4-Ways-to-Audit-Your-Ads-by-Keri-Kruspe.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23987 size-medium\" title=\"Authors, 4 Ways to Audit Your Ads by Keri Kruspe\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/Authors-4-Ways-to-Audit-Your-Ads-by-Keri-Kruspe-300x300.png\" alt=\"Authors, 4 Ways to Audit Your Ads by Keri Kruspe\" width=\"300\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/Authors-4-Ways-to-Audit-Your-Ads-by-Keri-Kruspe.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/Authors-4-Ways-to-Audit-Your-Ads-by-Keri-Kruspe-80x80.png 80w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Let\u2019s welcome back monthly columnist <a href=\"https:\/\/writersfunzone.com\/blog\/?s=Keri+Kruspe\" target=\"_blank\" rel=\"noopener noreferrer\">Keri Kruspe<\/a> as she shares with us \u201cAuthors, 4 Ways to Audit Your Ads.\u201d Enjoy!<\/p>\n<p><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><strong>Okay, you\u2019ve gotten yourself ready to advertise your literary masterpiece and you took the plunge into the advertising pool.\u00a0<\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">What\u2019s next?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now you\u2019ve got to determine if you\u2019re spending good money to make good money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The best way to do that is to audit your advertising.<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you do,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how you do it\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and most of all, how much you spend on it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before we delve into what to audit, let\u2019s take a quick peek at some variables first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like what you <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> and what you <\/span><i><span style=\"font-weight: 400;\">can\u2019t <\/span><\/i><span style=\"font-weight: 400;\">control.<\/span><\/p>\n<h2><b>Audit Your Ads: Recognize what you can\u2019t control\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/WC-Cant-Control.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-23982\" title=\"WC Can't Control\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/WC-Cant-Control-300x300.png\" alt=\"WC Can't Control\" width=\"200\" height=\"201\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/WC-Cant-Control-300x300.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/WC-Cant-Control-640x643.png 640w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/WC-Cant-Control-80x80.png 80w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/WC-Cant-Control-320x320.png 320w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/WC-Cant-Control.png 705w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>As with a lot of things in life, there are variables in publishing we have no control over.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Even as \u201cindie\u201d publishers, we\u2019re at the mercy of ad platforms and their algorithms<\/strong> (which are defined as <\/span><span style=\"font-weight: 400;\">a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.) [<em>Editor\u2019s Note: Computer rules that humans programmed.<\/em>]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re susceptible to market conditions that are created by other authors as well as readers. And those <\/span><span style=\"font-weight: 400;\">readers&#8217; <\/span><span style=\"font-weight: 400;\">taste changes all the time.\u00a0<\/span><\/p>\n<p><strong>So do the variances in market price dynamics as well as genre standards that switch.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, it means our advertising efforts can be unpredictable.<\/span><\/p>\n<p><strong>Here are some things as an author you have no control over:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad platforms<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Facebook Algorithm<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Amazon Ads Algorithm<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Seasonality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Advertising Rules<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Market Prices\/CPC\u2019s (CPC = Click per customer)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other Authors<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Trope Competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Category Competition<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readers<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reader Affordability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reader Tastes<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Viability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Business Models<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Bans\/Blocks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Rankings<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>When You <\/b><b>Audit Your Ads, <\/b><b>Realize what you do have control over\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Never fear, there are things we have control of.\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/check-.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23983 size-medium alignright\" title=\"check-\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/check--300x199.png\" alt=\"check-\" width=\"300\" height=\"199\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/check--300x199.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/check-.png 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>So, in no particular order, here are some things I believe we can control as writers:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fan Strategy<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Fan events<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Release Strategy<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Go from standalones to series<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Release books faster<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your Genres\/Tropes<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Write to market<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising Strategy<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Try different channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Or, optimize differently across channels<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Campaigns<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Grow your list &#8211; or &#8211; stop if this is something you hate<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic alliances<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Partner with other authors<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Media<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Try more social channels &#8211; or &#8211; stop and spend more time on other things\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your Product<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Covers, blurbs, pricing, reviews<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your Author Brand<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">How visible you are that showcases your personality\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">See\u2026?\u00a0<\/span><\/p>\n<p><strong>Congrats\u2026 we have more to control than what\u2019s out of our control!\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">But the main thing I want to emphasize is <\/span><i><span style=\"font-weight: 400;\">you don\u2019t have to do them all<\/span><\/i><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where I got stuck when I first started. I spread myself thin by trying everything all at the same time.<\/span><\/p>\n<h2><b>Auditing Your Ads: Okay, I have control. Now what?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before I delve into how to audit your ads, let\u2019s first \u201caudit\u201d ourselves.\u00a0<\/span><\/p>\n<p>Or, a better way to put it, <span style=\"font-weight: 400;\"><strong>let&#8217;s change our attitude about the whole thing.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not using a professional advertiser (don\u2019t I wish\u2026), the advertising manager for your business is <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><strong>It all comes down to how you organize and spend your money.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve either read or heard in training (over and over) that to maximize your advertising dollar, you have to test the ads you put out, no matter what platform you used to optimize your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I first heard this, it sounded like finding the right way to advertise was to fail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Failing at anything is hard, but I guess it\u2019s the only way to determine what works and what doesn\u2019t.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For me, that meant I needed an attitude adjustment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of whining about my failures, I had to consider that my failures were a way for me to find out what works and what doesn\u2019t.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">I think it was Edison who said:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cI have not failed. I&#8217;ve just found 10,000 ways that won&#8217;t work.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Let\u2019s take his example and use it to our advantage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of considering what I\u2019ve tried as a failure, I\u2019ve learned what didn\u2019t work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>That\u2019s the trick, to learn from your \u201cfailures.\u201d<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, every time a marketing campaign \u201cdoesn\u2019t work,\u201d it\u2019s time to analyze the criteria used.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">To think critically on what doesn\u2019t work or doesn\u2019t work for our brand.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Right now I\u2019m currently running five different ads on Amazon for one book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>They all have the same ad verbiage,<\/strong> but I\u2019ve targeted different categories or keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of them isn\u2019t generating any impressions or clicks, while another has over 2400 impressions in the same time frame.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, instead of feeling like it was a failure, I now know something that doesn\u2019t work. And a good possibility that something does.<\/span><\/p>\n<p><strong>So, instead of thinking like example #1\u2026<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">#1. Darn, I lost $10 whole dollars to learn that not a single fan of XXX author is willing to buy my books. \u2639<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Insert Change of Attitude\u2026<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">#2. For the modest sum of $10, I found out that XXX author fans who hang out on BookBub aren\u2019t my base! \ud83d\ude0a Now I can move on to another promising author\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">In Auditing Your Ads: Test, Analyze Your Failures and Your Successes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/fox-business.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23984 alignleft\" title=\"fox business\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/fox-business-215x300.png\" alt=\"fox business\" width=\"143\" height=\"200\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/fox-business-215x300.png 215w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/fox-business.png 458w\" sizes=\"auto, (max-width: 143px) 100vw, 143px\" \/><\/a>When I first started out, I admit I spent way too much money with little to show for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would look at my ads half-assed and not delve into them as to why they didn\u2019t work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It wasn\u2019t until I realized I should be testing my ads against each other at the same time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>To be honest,<\/strong> I\u2019m only now brave enough to up my game and do some aggressive ads without breaking the bank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I now narrow my focus to only one specific platform at a time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I admit I\u2019ve just started that this year and I\u2019m taking baby steps. But at least now I\u2019m not overspending more than I bring in.\u00a0<\/span><\/p>\n<h2><b>But what if it feels like nothing is working?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As promised, here are four ways to audit your ads:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low impressions might mean low targets; find a larger target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low CTR\u2019s means the ad needs work (visual? ad copy?). (CTR =\u00a0 Click Through Rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low conversion rates could mean that the retail pages need work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low sell-through means the book needs work. (Needs reviews? Change cover\/blurb?)<\/span><\/li>\n<\/ol>\n<p><strong>As an added suggestion, think creatively about how to get the insights you want:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approach experiments from the perspective of specific questions you want answered.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the results of different experiments feel the same, create more contrast.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">One last word about failures.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Know if a failure is really a failure.\u00a0<\/span><\/p>\n<p><strong>The example below puts you in the same place even though one looks more \u201csuccessful\u201d than the other:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 clicks on an ad w\/100 impressions = 2% conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20 clicks on an ad w\/1,000 impressions = 2% conversion rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/confused-little-girl.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-23985 size-medium\" title=\"confused little girl\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/confused-little-girl-300x200.jpg\" alt=\"confused little girl\" width=\"300\" height=\"200\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/confused-little-girl-300x200.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2021\/03\/confused-little-girl.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>If nothing else, use the simple premise that as long as you are showing a profit, your ads are working!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of all, as you work through this\u2026 don\u2019t quit!\u00a0<\/span><\/p>\n<p><strong>Don\u2019t give up until you truly understand what you\u2019ve learned.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Just know you aren\u2019t alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My goal is to be a successful author (i.e. quitting my day job) and making great ads is something I struggle with every darn day\u2026 but I persist.<\/span><\/p>\n<p>***<\/p>\n<p><span style=\"font-weight: 400;\">Want to read more articles like this one Writer\u2019s Fun Zone? <\/span><a href=\"https:\/\/writersfunzone.com\/blog\/contact-beth\/#signup\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Subscribe here.<\/span><\/a><\/p>\n<p>***<\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><a href=\"http:\/\/www.kerikruspe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keri Kruspe<\/a><a href=\"http:\/\/www.kerikruspe.com\/\" target=\"_blank\" rel=\"http:\/\/www.kerikruspe.com\/ noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20092\" title=\"Keri Kruspe\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/09\/Keri-Kruspe_Author-Pic.jpg\" alt=\"Keri Kruspe\" width=\"150\" height=\"199\" \/><\/a> has been an author since the age of twelve and has always been fascinated with otherworldly stories that end in Happily Ever After. Author of Otherworldly Romantic Adventures, Keri&#8217;s first series is <a href=\"https:\/\/amzn.to\/2AHpJ9w\" target=\"_blank\" rel=\"noopener noreferrer\"><i>An Alien Exchange<\/i><\/a> trilogy. <i>An Alien Exchange<\/i> is the first book in the arousing Alien Exchange sci-fi romance series. If you like sexy aliens, feisty heroines, and fast-paced action, <a href=\"https:\/\/amzn.to\/30gOhS5\" target=\"_blank\" rel=\"noopener noreferrer\">then you\u2019ll love Keri Kruspe\u2019s steamy space adventure.<\/a><\/p>\n<p>Keri now resides with her family in the wilds of Northwestern Michigan. An avid reader, Keri enjoys good wine, good food, and watching action\/adventure movies. You can find her most days immersed in her fantasy world of writing or traveling with her hubby in their RV, discovering intelligent life here on Earth. For goodies, news of upcoming releases, sign up for her newsletter at <a href=\"http:\/\/www.kerikruspe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.kerikruspe.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novelists, learn the four ways to audit your ads and some do\u2019s and don\u2019t\u2019s from scifi romance author, Keri Kruspe, who is right there in the middle of running ads for her novels. <\/p>\n","protected":false},"author":12,"featured_media":23987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[4581,4580,4088,4564,2531,624,3606],"class_list":["post-23981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-indie-publisher","tag-audit-your-ads","tag-book-ads","tag-book-advertising","tag-book-marketing","tag-indie-author","tag-keri-kruspe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Authors, 4 Ways to Audit Your Ads by Keri Kruspe &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"Novelists, learn the four ways to audit your ads and some do\u2019s and 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