{"id":23933,"date":"2021-02-19T03:00:14","date_gmt":"2021-02-19T11:00:14","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=23933"},"modified":"2021-02-19T10:25:51","modified_gmt":"2021-02-19T18:25:51","slug":"7-things-to-do-before-you-advertise-your-novel-by-keri-kruspe","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2021\/02\/19\/7-things-to-do-before-you-advertise-your-novel-by-keri-kruspe\/","title":{"rendered":"7 Things To Do Before You Advertise Your Novel by Keri Kruspe"},"content":{"rendered":"

\"7<\/a>Let\u2019s welcome back monthly columnist Keri Kruspe<\/a> as she shares with us \u201c7 Things To Do Before You Advertise Your Novel.\u201d Enjoy!<\/p>\n

***<\/span><\/p>\n

We\u2019ve endured over a month of 2021,<\/strong> and it\u2019s still turning out to be a bumpy ride. Not just for me personally, but for those of us who are aspiring new authors.\u00a0<\/span><\/p>\n

As I\u2019ve outlined in <\/span>previous articles<\/span><\/a>, my overall plan is to leave my secular job and live off my writing career.\u00a0<\/span><\/p>\n

So, to that end, I started thinking, how do I know if I\u2019m ready to advertise? What are the challenges in doing so?\u00a0<\/span><\/p>\n

After a little research,<\/strong> here are some ideas I\u2019ve come across so I can audit myself to see if I\u2019m ready.\u00a0<\/span><\/p>\n

Of course, if you have any suggestion that should be added to this list, don\u2019t be afraid to leave a comment!<\/span><\/p>\n

Before I get into the \u201cnitty-gritty,\u201d the number one advice given was to make sure my \u201cBrand\u201d was obvious for all to see.\u00a0<\/span><\/p>\n

Assess Your Author Brand\u2013It\u2019s Strengths and Weaknesses, So You Can Advertise Your Novel\u00a0<\/span><\/h2>\n

\"Brand\"<\/p>\n

In marketing terms, what is an author brand?\u00a0<\/span><\/p>\n

Is it something that we need or can we skip that and continue with our career?\u00a0<\/span><\/p>\n

In May 2019, <\/strong>Beth Barany wrote an article<\/span><\/a> here on the Writer\u2019s Fun Zone describing author brand.\u00a0<\/span><\/p>\n

\u201c\u2026 your author brand is the promise of an experience the reader will get every time they read one of your books, encounter your marketing material, like your website, your social media, your visual material (digital and physical), and any other aspect of your professional author self.\u201d<\/span><\/p><\/blockquote>\n

To use myself as an example, I am first and foremost a romance writer.\u00a0<\/span><\/p>\n

While that might differentiate me from other author tropes<\/strong> (i.e. mystery, science fiction, horror, etc), in the genre of romance, it leaves me wide open.<\/span><\/p>\n

Just on the surface, there are some sub genres within romance\u2014<\/span><\/p>\n