{"id":23772,"date":"2020-12-08T03:00:41","date_gmt":"2020-12-08T11:00:41","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=23772"},"modified":"2020-12-03T07:34:02","modified_gmt":"2020-12-03T15:34:02","slug":"three-common-objections-to-a-trademark-application-by-kelley-way","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2020\/12\/08\/three-common-objections-to-a-trademark-application-by-kelley-way\/","title":{"rendered":"Three Common Objections to a Trademark Application by Kelley Way"},"content":{"rendered":"

\"Three<\/a>Let\u2019s welcome back monthly columnist Kelley Way<\/a> as she shares with us \u201cThree Common Objections to a Trademark Application.\u201d Enjoy!<\/p>\n

***<\/span><\/p>\n

Congratulations, you\u2019ve filed your trademark application with the <\/strong>U.S. Patent and Trademark Office (USPTO<\/span>)<\/span><\/a>!\u00a0<\/span><\/p>\n

You pat yourself on the back, and then turn your attention to other things while waiting for your application to process.<\/span><\/p>\n

A few months later<\/strong>, you are surprised to receive an Office Action from the trademark examiner, saying they have objections to your trademark application.\u00a0<\/span><\/p>\n

Your application cannot proceed until you have dealt with them.\u00a0<\/span><\/p>\n

This situation is quite common.\u00a0<\/strong><\/p>\n

Even if you did everything correctly in the initial application, trademark examiners often find something in your application that they feel needs fixing.\u00a0<\/span><\/p>\n

Common Objections to a Trademark Application<\/span><\/h2>\n

Here are three common objections to a trademark application:<\/span><\/p>\n

    \n
  1. \n

    Request for a Disclaimer.<\/b><\/h3>\n

    When a <\/span>trademark<\/span><\/a> is registered, the owner can enforce its rights against anyone who uses all or part of that mark. <\/span>
    \n<\/span>
    \n<\/span>But trademarks often include words commonly used in the industry (e.g., \u201cfinancial services\u201d). <\/span>
    \n<\/span>
    \n<\/span>A disclaimer is a way to set limits on the owner\u2019s enforcement rights so that others can continue to use these common words without worrying about getting into trouble with the trademark owner. <\/span>
    \n<\/span>
    \n<\/span>So, in the case of \u201cXYZ Financial Services,\u201d the applicant (i.e., you) would disclaim \u201cfinancial services.\u201d <\/span>
    \n<\/span>
    \n<\/span>This adjustment would still allow the applicant to go after anyone marketing themselves as \u201cXYZ Financial Services,\u201d but \u201cABC Financial Services\u201d is free to go about their business.<\/span><\/p>\n

    <\/span><\/li>\n

  2. \n

    Amendment to Description\/Language.\u00a0<\/b><\/h3>\n

    Sometimes the examiner doesn\u2019t like the language an applicant uses to describe their picture mark or service. <\/span>
    \n<\/span>
    \n<\/span>In these cases, they\u2019ll ask the applicant to change the language to more accurately depict what the mark looks like or what the service is. <\/span>
    \n<\/span>
    \n<\/span>Usually, they will include their own suggested language to use when amending the application.<\/span><\/p>\n

    <\/span><\/li>\n

  3. \n

    Refusal on the grounds of\u2026\u00a0<\/b><\/h3>\n

    This is the most problematic Office Action since it means that the examiner doesn\u2019t believe the mark meets the criteria for registration. <\/span>
    \n<\/span>
    \n<\/span>There\u2019s nothing that can be done in some cases, and the applicant will have to treat it as a learning experience for future trademarks. <\/span>
    \n<\/span>
    \n<\/span>In most cases, though, it\u2019s worth the effort to file a Response to Office Action, which very respectfully explains to the examiner why they\u2019re wrong. <\/span>
    \n<\/span>
    \n<\/span>You may want to hire a lawyer for this; not only will they know the best arguments to make, but a good lawyer can make arguing respectfully into an art form.<\/span><\/li>\n<\/ol>\n

    If you want to learn more about possible objections to a trademark application, you are welcome to email me at kaway@kawaylaw.com<\/a>.<\/span><\/p>\n

    ***<\/p>\n

    Want to read more articles like this one Writer\u2019s Fun Zone? <\/span>Subscribe here.<\/span><\/a><\/p>\n

    ***<\/span><\/p>\n

    ABOUT THE AUTHOR<\/h2>\n

    \"Kelley<\/a><\/p>\n

    Kelley Way was born and raised in Walnut Creek, California. She graduated from UC Davis with a B.A. in English, followed by a Juris Doctorate. Kelley is a member of the California Bar, and an aspiring writer of young adult fantasy novels. More information at kawaylaw.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Literary lawyer and writer Kelley Way answers three common objections to a trademark application.<\/p>\n","protected":false},"author":12,"featured_media":23773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[934,4533,4534],"class_list":["post-23772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-kelley-way","tag-trademark-application","tag-u-s-patent-and-trademark-office-uspto"],"yoast_head":"\nThree Common Objections to a Trademark Application by Kelley Way · Writer's Fun Zone<\/title>\n<meta name=\"description\" content=\"Literary lawyer and writer Kelley Way answers three common objections to a trademark application.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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