{"id":23397,"date":"2020-09-11T03:00:23","date_gmt":"2020-09-11T10:00:23","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=23397"},"modified":"2020-09-03T12:25:11","modified_gmt":"2020-09-03T19:25:11","slug":"to-blog-and-beyond-in-2020-by-keri-kruspe","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2020\/09\/11\/to-blog-and-beyond-in-2020-by-keri-kruspe\/","title":{"rendered":"To Blog and Beyond in 2020 by Keri Kruspe"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/To-Blog-and-Beyond-in-2020-by-Keri-Kruspe.gif\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23405 size-full\" title=\"To Blog and Beyond in 2020 by Keri Kruspe\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/To-Blog-and-Beyond-in-2020-by-Keri-Kruspe.gif\" alt=\"To Blog and Beyond in 2020 by Keri Kruspe\" width=\"300\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/To-Blog-and-Beyond-in-2020-by-Keri-Kruspe.gif 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/To-Blog-and-Beyond-in-2020-by-Keri-Kruspe-80x80.gif 80w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Let\u2019s welcome back monthly columnist <a href=\"https:\/\/writersfunzone.com\/blog\/?s=Keri+Kruspe\" target=\"_blank\" rel=\"noopener noreferrer\">Keri Kruspe<\/a> as she shares with us \u201cTo Blog and Beyond in 2020.\u201d Enjoy!<\/p>\n<p>***<\/p>\n<p><strong>As 2020 slugs on, I\u2019ve taken stock of what I\u2019d like to add to my repertoire as a romance writer.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Back in May, I\u2019d written an article <\/span><a href=\"https:\/\/writersfunzone.com\/blog\/2020\/05\/08\/money-making-projects-an-author-can-pursue-by-keri-kruspe\/\"><span style=\"font-weight: 400;\">(here)<\/span><\/a><span style=\"font-weight: 400;\"> about searching for other avenues of revenue I could pursue along with my author\u2019s career.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>While I haven\u2019t found anything concrete (I\u2019m still looking)<\/strong>, I have found I enjoy writing these monthly articles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So much so, I\u2019ve branched out and now have another monthly blog at <\/span><a href=\"http:\/\/paranormalromantics.blogspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The Paranormal Romantics<\/span><\/a><span style=\"font-weight: 400;\"> site scheduled for the 10<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> of each month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Taking on this new venture<\/strong>, I decided to get a better understanding on what a blog is as opposed to an article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, the difference is moot, except an article is usually around 1,500 to 5,000 words while a blog is around 1,000.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a blog supposed to do?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now the next question is, what a blog is supposed to do?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2012, James Debono from <\/span><a href=\"https:\/\/www.business2community.com\/blogging\/what-is-a-blog-used-for-7-benefits-for-your-business-0159813\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">business2community<\/span><\/a><span style=\"font-weight: 400;\"> wrote:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cT<\/span><span style=\"font-weight: 400;\">he purpose of a\u00a0<\/span><b>blog<\/b><span style=\"font-weight: 400;\">\u00a0is to aid marketing to a point where the content you deliver is targeted specifically to the wants and needs of your audience. Provide answers to their most commonly asked questions or provide advice to areas within your niche that your business is an expert on.\u201d<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Woman-and-computer.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-23399\" title=\"Woman and computer\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Woman-and-computer-300x193.jpg\" alt=\"Woman and computer\" width=\"200\" height=\"129\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Woman-and-computer-300x193.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Woman-and-computer.jpg 622w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Okay, that sounds good.<\/strong> As a published author, marketing is something I should become well versed in to make my writing business successful.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Does anyone read blogs anymore in 2020?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, the main question is, does anyone read blogs anymore in 2020? Has social media made them obsolete?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In other words,<\/strong> do people still read something that has 1,000 words, even if it only takes them on average 7.7 minutes to do so?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an article on <\/span><a href=\"https:\/\/dreamscribe.co.uk\/the-future-of-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Dreamscribe<\/span><\/a><span style=\"font-weight: 400;\">, titled \u201cThe Future of Blogging,\u201d the author, Katie, brings up some interesting points to consider:<\/span><\/p>\n<p><b>People Still Love to Read<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">77% of internet users read blogs regularly.<\/span><\/li>\n<\/ul>\n<p><b>Social Media Platforms Offer a Lack of Control<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We don\u2019t own Instagram\/Twitter\/Facebook.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Therefore, we have no control if they come or go.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>The Number of People Starting to Blog is Growing<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More people who love to create content are choosing to start their own blog.<\/span><\/li>\n<\/ul>\n<p><b>Businesses are Relying on Blogs More Than Ever<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">65% of consumers are adamant that a blog adds credibility to a company website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Her conclusion:<\/strong> Blogs will grow in 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the content of a blog is changing. She lists three things to be conscious of:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produce content that <\/span><b>showcases your authority<\/b><span style=\"font-weight: 400;\"> in your niche (i.e. paranormal romance writer \u2013 like <\/span><i><span style=\"font-weight: 400;\">mwah<\/span><\/i><span style=\"font-weight: 400;\">.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your blog design is <\/span><b>mobile responsive<\/b><span style=\"font-weight: 400;\">. (Beth taught me that one when I was doing my newsletters.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Build relationships with your readers b<\/b><span style=\"font-weight: 400;\">y interacting with them. (I\u2019m still working on that one).<\/span><\/li>\n<\/ol>\n<h2><b>As an author, what should I write about\/blog about?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/writer.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23401\" title=\"writer\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/writer-300x200.jpg\" alt=\"writer\" width=\"200\" height=\"133\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/writer-300x200.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/writer.jpg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>After a little research I found that the content of any article I write has to be in line with its consistency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>There has to be a schedule that works and stick with it<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To that end, I\u2019ve committed myself to write two articles monthly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I like to focus on articles that help others in their journey to self-publish \u2013 letting folks see and feel my frustrations on being a newbie in the industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See, that is a key. <\/span><b>Write consistently on the same subject.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the things working in the self-publishing industry has brought home a huge fact to me \u2013 it takes a heapin\u2019 amount of patience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Patience in finding who you are as an artist,<\/strong> as well as what you\u2019d like to bring into the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same can be said for the articles you write: if I make a continual impression on my author\u2019s life, folks will recognize when I have a new blog out, they\u2019d like to see how I\u2019m doing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe I can pass some information that will save them time\/money\/frustration and help them avoid making the same mistakes I did.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Another Hint about Blogging\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another hint about blogging \u2013 if you don\u2019t like doing it\u2026 don\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>If you force yourself<\/strong>, the material can come out contrived and phony.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the old adage states, \u201cany publicity is good publicity,\u201d this doesn\u2019t hold true with blogging. You don\u2019t want to live down nasty comments on a blog that may not have anything to do with how well you write a book.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Benefits and Difficulties to Blog As An Author\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the article <\/span><a href=\"https:\/\/www.janefriedman.com\/blogging-for-writers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u201cHow to Start Blogging: A Definitive Guide for Authors,\u201d<\/span><\/a><span style=\"font-weight: 400;\"> Jane Friedman breaks down the key benefits and difficulties on several ways to blog as an author.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I like how she suggests we identify other key people blogging in the area you are interested in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Try to \u201cguest\u201d blog for them.<\/strong> After all they aren\u2019t your competition but members of your community. They can also be a way to recommend you and send you traffic to your site. The best thing is you\u2019ll build a relationship with folks over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you on this end, I\u2019ve found this site from Feedspot, <\/span><a href=\"https:\/\/blog.feedspot.com\/romance_book_blogs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u201cTop 100 Romance Book Blogs and Websites for Romances Readers and Authors in 2020\u201d<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are not a romance writer, try their other article: <\/span><a href=\"https:\/\/blog.feedspot.com\/top-100-writing-blogs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u201cTop 100 Writing Blogs and Websites for Authors 2020\u201d<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I get chills how much information and help are out there for all of us.\u00a0<\/span><\/p>\n<h2><b>Random Suggestions on How to Blog\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I thought I\u2019d leave you with some random suggestions from the research I\u2019ve done for this article. They aren\u2019t in any particular order, so enjoy!<\/span><\/p>\n<ul>\n<li><b>Embrace at Least One Other Platform<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you love to showcase pictures and beautiful imagery? Instagram?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you an aspiring videographer? YouTube \u2013 Vlogging is buzzing.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Promote Your Content<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Media\/Email\/Link Building<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Keep the Conversation Going.\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the rudeness at bay, respond to any comments.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>Link Like There\u2019s No Tomorrow<\/b>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It gives your readers even more valuable information.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saves them time and effort if you have it all there for them with just a click.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Don\u2019t Be Afraid to go Deeper into a Subject<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A good way to divvy up the heavy into is to put it into several articles.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>The Evolution of the Soggy Bloggy\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Hello.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-23402\" title=\"Hello\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Hello-240x300.jpg\" alt=\"Hello\" width=\"160\" height=\"200\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Hello-240x300.jpg 240w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/09\/Hello.jpg 512w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a>As with anything we\u2019ve faced so far this year, online presence has changed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>It\u2019s up to us authors to embrace that change o<\/strong>r, like anything else, we\u2019ll wither away into oblivion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I don\u2019t know about you, but I\u2019m fighting tooth and nail every day to make sure that doesn\u2019t happen. Are ya with me?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, <\/span><b>leave me a link in the comment section to where your latest blog is! I\u2019d love to come and meet you.\u00a0<\/b><\/p>\n<p>***<\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><a href=\"http:\/\/www.kerikruspe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keri Kruspe<\/a><a href=\"http:\/\/www.kerikruspe.com\/\" target=\"_blank\" rel=\"http:\/\/www.kerikruspe.com\/ noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20092\" title=\"Keri Kruspe\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/09\/Keri-Kruspe_Author-Pic.jpg\" alt=\"Keri Kruspe\" width=\"150\" height=\"199\" \/><\/a> award-winning \u201cAuthor of Otherworldly Romantic Adventures\u201d loves nothing more than to write about romances that feature \u201cfeisty heroines who aren\u2019t afraid to take a chance on life\u2026or love\u201d. Her writing career started when she became irritated that most SciFi romances had women kidnapped before they could find love. Determined to create something different, she turned \u201cthe alien kidnapping trope upside down\u201d (Vine Voice) and the ALIEN EXCHANGE trilogy was born.<\/p>\n<p>Keri\u2019s latest SciFi Romance novel, TODAY IS TOMORROW\u2019S PAST, is the first in a five-book series that takes the Ancient Alien motif and mixes it with a romantic twist.<\/p>\n<p>A native Nevadan, Keri is a lifelong avid reader who currently lives in Northwestern Michigan with her husband and the newest member of the family, a Jack Russell Terrier, Hestia. When not immersed in her made-up worlds, she enjoys discovering the fascinating landscape of her new home as well as pairing red wine with healthy ways to cook. Most of all, she loves finding her next favorite author.<\/p>\n<p>If you want to know when Keri\u2019s next book will come out, please visit her website at <a href=\"https:\/\/www.kerikruspe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/kerikruspe.com<\/a>, where you can sign up for her mailing list. You\u2019ll get a FREE copy of the prologue to TODAY IS TOMORROW\u2019S PAST as well as keeping updated on the life of a dedicated, obsessed author.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To blog as a novelist: what to blog about and more. The adventures, tips, benefits, and challenges of sci-fi romance author, Keri Kruspe. With lots of resources if you want to start blogging.<\/p>\n","protected":false},"author":12,"featured_media":23405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[1778,215,1915,624,3606,245],"class_list":["post-23397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-blog","tag-blogging","tag-blogs","tag-indie-author","tag-keri-kruspe","tag-self-publishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To Blog and Beyond in 2020 by Keri Kruspe &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"To blog as a novelist: what to blog about and more. 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