{"id":22659,"date":"2020-02-25T03:00:31","date_gmt":"2020-02-25T11:00:31","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=22659"},"modified":"2020-02-17T09:05:32","modified_gmt":"2020-02-17T17:05:32","slug":"why-a-social-media-audit-might-be-a-good-thing-by-willow-woodford","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2020\/02\/25\/why-a-social-media-audit-might-be-a-good-thing-by-willow-woodford\/","title":{"rendered":"Why a Social Media Audit Might be a Good Thing by Willow Woodford"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/Why-a-Social-Media-Audit-Might-be-a-Good-Thing-by-Willow-Woodford.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-22663 size-full\" title=\"Why a Social Media Audit Might be a Good Thing by Willow Woodford\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/Why-a-Social-Media-Audit-Might-be-a-Good-Thing-by-Willow-Woodford.png\" alt=\"Why a Social Media Audit Might be a Good Thing by Willow Woodford\" width=\"300\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/Why-a-Social-Media-Audit-Might-be-a-Good-Thing-by-Willow-Woodford.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/Why-a-Social-Media-Audit-Might-be-a-Good-Thing-by-Willow-Woodford-160x160.png 160w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Let\u2019s welcome back monthly columnist <a href=\"https:\/\/writersfunzone.com\/blog\/?s=willow+woodford\" target=\"_blank\" rel=\"noopener noreferrer\">Willow Woodford<\/a> as she shares with us: \u201cWhy a Social Media Audit Might be a Good Thing.\u201d Enjoy!<\/p>\n<p>***<\/p>\n<p><span style=\"font-weight: 400;\"><strong>The word audit elicits images of the IRS knocking at your door.<\/strong> Especially this time of year. But a social media audit is a very simple tool that will give you a snapshot of your social media presence and an understanding of how effective your social media presence is. It\u2019s also a great place to start when you\u2019re setting goals for your social media.\u00a0<\/span><\/p>\n<blockquote><p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A social media audit is a business tool that will help you optimize your social media presence and set goals to use it to further your business.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">If you only use social media to stay in touch with friends and family,<\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0you don\u2019t need one.<\/span><\/i><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">What is a social media audit?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22660 alignleft\" title=\"Storm trooper\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/stormtrooper-1351022_640-300x224.jpg\" alt=\"Storm trooper\" width=\"200\" height=\"149\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/stormtrooper-1351022_640-300x224.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/stormtrooper-1351022_640.jpg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Social media is one of the main marketing channels authors use to connect to their readers, find new <\/span>readers, and sell books.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>A social media audit will take inventory of your current social media presence to tell you what\u2019s working and what needs to be tweaked.<\/strong> And, if it\u2019s not your first audit, it can show you where you\u2019ve improved and where you\u2019ve lost ground. Because social media is always a \u201cpush me-pull you\u201d relationship.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do I need a social media audit?\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You may be wondering\u2014Do I need a social media audit?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>If you are an author and can say yes to one or more of the following statements<\/strong>, then an audit may be useful to you.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have a newsletter list.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have readers you regularly connect with on social media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have readers who have found you and\/or your books through social media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You would like to use social media to connect to your readers and\/or sell books.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/audit-.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22661 alignright\" title=\"Audit\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/audit--300x174.jpg\" alt=\"Audit\" width=\"200\" height=\"116\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/audit--300x174.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/audit-.jpg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><strong>A social media audit can do a few things so you can reach your ultimate goal<\/strong>, which I\u2019m assuming is to sell more books. It can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uncover unused and imposter accounts;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine how each individual platform can serve your needs best;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine the best goals for each platform.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>You can do it yourself or hire someone<\/strong>. Ultimately, it depends on how comfortable you are working with social media, how much time you have to devote to the project, and how deep you want to go. There is no right answer, just the answer that works for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re going to hire someone, be sure to get recommendations. Check out reviews and ask them to clearly tell you what they\u2019ll do and what you can expect. If you want to give this a try for yourself here are some steps to take.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Steps to do your own social media audit<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Read up on social media audits, keeping in mind that many of the articles out there are directed at larger businesses. There are several websites that offer information on why and how. They offer templates too! Here are three I like.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\"> (free template)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\"> (free template)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/neilpatel.com\/blog\/social-media-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> (teaches you to make a template in google sheets)<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a record on your template of each social media account you use for your author business. <\/span><i><span style=\"font-weight: 400;\">Each one needs an individual record<\/span><\/i><span style=\"font-weight: 400;\">.<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook (page and profile if you use it for business)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Youtube\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look over each platform and consider how it looks to a new visitor.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is your handle easily discovered?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your bio, profile picture, and cover photo show your brand and who you are?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do your links still work properly?<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evaluate your pinned posts.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they conveying the message you want them to?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your pinned post is old but relevant, I suggest renewing it, so it doesn\u2019t look as if you\u2019ve been absent to a new visitor.\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Note your top three to five posts and your worst 3-5 posts in terms of engagement. Important metrics include engagement, awareness, conversion, and audience. (You should be able to access this information within the platforms analytics tools. There are analytics tools you can subscribe to, but most of this can be done without them.)\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which posts were seen a lot?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which ones got a lot of replies?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you included links, which ones got the most click throughs?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which posts bombed, and why?<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google your name and book titles and investigate what comes up. You might try doing this from a different computer, so the results aren\u2019t affected by your cache. Search social networks for your author name and book titles and see what people are saying about you. Note anything unexpected for later.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">In A Nutshell<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That\u2019s a social media audit in a nutshell, allergy-free of course. It\u2019s a simple way to see how your social media is serving you and your business so you can use it most effectively to drive book sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my next article I\u2019ll talk more about what to do with what you discover and use it to set goals that will build your author business.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Remember&#8230;\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to read up on social media audits and analytics on websites such as Hootsuite, Social Sprout, and Neil Patel to learn even more!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Editor\u2019s Note: If you\u2019d like to get your marketing started as a novelist, check out our foundational class, <\/span><b>Branding for Novelists<\/b><span style=\"font-weight: 400;\"> here: <\/span><a href=\"https:\/\/school.bethbarany.com\/p\/branding-for-novelists\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/school.bethbarany.com\/p\/branding-for-novelists<\/span><\/a><span style=\"font-weight: 400;\">. Over 400 students have taken this course and found it useful!<\/span><\/p>\n<p>***<\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-22662\" title=\"Willow Woodford\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117-300x200.jpg\" alt=\"Willow Woodford\" width=\"150\" height=\"100\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117-300x200.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117-1024x683.jpg 1024w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117-768x512.jpg 768w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117-1536x1024.jpg 1536w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117-640x427.jpg 640w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2020\/02\/IMG_2117.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Willow Woodford lives in her imagination, because it&#8217;s more interesting than the real world. When she isn&#8217;t dreaming up new stories, she likes to cook, hike, and cuddle with her chihuahua. <\/span><span style=\"font-weight: 400;\">She reads voraciously, staying up far too late, and reading anywhere she can,<\/span><span style=\"font-weight: 400;\"> including grocery lines, parking lots, and waiting rooms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her real-world counterpart, Ann Shannon, lives in New Jersey with her family and spends as much time as possible visiting her grandchildren on the west coast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chat and follow Willow on Twitter: <\/span><a href=\"https:\/\/twitter.com\/WillowWoodford\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/WillowWoodford<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A social media audit is a very simple tool that will give you a snapshot of your social media presence and an understanding of how effective your social media presence is.<\/p>\n","protected":false},"author":12,"featured_media":22663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[295,4253,4005],"class_list":["post-22659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-social-media","tag-social-media-audit","tag-willow-woodford"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why a Social Media Audit Might be a Good Thing by Willow Woodford &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"A social media audit is a very simple tool that will give you a 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