{"id":22622,"date":"2020-02-07T03:00:08","date_gmt":"2020-02-07T11:00:08","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=22622"},"modified":"2020-02-07T06:48:31","modified_gmt":"2020-02-07T14:48:31","slug":"how-to-promote-your-book-before-its-published-by-catharine-bramkamp","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2020\/02\/07\/how-to-promote-your-book-before-its-published-by-catharine-bramkamp\/","title":{"rendered":"How to Promote Your Book Before It\u2019s Published by Catharine Bramkamp"},"content":{"rendered":"

\"How<\/a>Let\u2019s welcome back monthly columnist\u00a0Catharine Bramkamp<\/a> as she shares with us \u201cHow to Promote Your Book Before It\u2019s Published.\u201d Enjoy!<\/p>\n

***<\/span><\/p>\n

It is surprising that so many authors<\/strong>, both published and pre-published, believe that once their precious manuscript lands in the hands of a publisher, all the work is done.<\/span><\/p>\n

Like most myths, this one is dying a difficult protracted death.<\/span><\/p>\n

As much as publishers would like to hire hoards of marketing professionals young enough to know what they are doing<\/strong>, few publishers have the budgets for such experts. Sadly, that mythical happy place where an author just creates books and bitches about the cover, are over.\u00a0\u00a0<\/span><\/p>\n

You Need to Promote Your Book\u00a0<\/span><\/h2>\n

We are all responsible for our book\u2019s publicity and promotion and for the most part, that promotion looks like social media.<\/span><\/p>\n

For pre-published authors<\/strong>, the idea of creating and maintaining a social media presence can not only seem overwhelming but begs existential questions: Who is really listening? What is the point? And if a tweet falls in the forest and no one responds . . .\u00a0<\/span><\/p>\n

You can ask those very questions in your next Instagram post.<\/span><\/p>\n

Why would you want to start up social media campaigns when you haven\u2019t yet published your book?<\/strong> Because you need to get the word out about your book BEFORE it\u2019s published.<\/span><\/p>\n

Creating and maintaining social campaigns before you publish will help you figure out what platforms you like best before the pressure to sell book copies becomes too high.<\/span><\/p>\n

Early social media campaigns will increase your newsletter list.<\/strong> And a social media presence is key when you talk with agents and publishers.\u00a0<\/span><\/p>\n

Promote Your Book with A Newsletter\u00a0<\/span><\/h2>\n

Your newsletter is your most effective sales tool. A good newsletter turns interested people into customers and eventually, rabid fans who can then\u00a0 in turn be nurtured through Facebook groups and Instagram announcements.<\/span><\/p>\n

Your newsletter numbers are the leading indicator of how many books you can sell.<\/strong> Your goal is to find, capture, and nurture about 1,000 rabid fans.\u00a0\u00a0<\/span><\/p>\n

These fans are your supporters who will buy anything and everything you publish. They are the fans who will write your reviews and retweet your posts. They are your friends and a thousand of them is all you need.\u00a0\u00a0<\/span><\/p>\n

To get those fans,<\/strong> experiment with different social media platforms and measure your success by the number of newsletter opt-ins.\u00a0<\/span><\/p>\n

You may need to give each platform a month or two to get traction and experience the exchange and upkeep required for each individual platform.<\/span>\u00a0<\/span><\/p>\n

To promote your book, figure out where your potential readers hang out.<\/strong><\/p>\n