{"id":22290,"date":"2019-10-21T03:00:01","date_gmt":"2019-10-21T10:00:01","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=22290"},"modified":"2019-10-16T06:37:55","modified_gmt":"2019-10-16T13:37:55","slug":"how-to-spot-a-professional-book-shepherd-by-mary-neighbour","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2019\/10\/21\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\/","title":{"rendered":"How to Spot a Professional Book Shepherd by Mary Neighbour"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/How-to-Spot-a-Professional-Book-Shepherd.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-22293 size-full\" title=\"How to Spot a Professional Book Shepherd by Mary Neighbour\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/How-to-Spot-a-Professional-Book-Shepherd.png\" alt=\"How to Spot a Professional Book Shepherd by Mary Neighbour\" width=\"300\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/How-to-Spot-a-Professional-Book-Shepherd.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/How-to-Spot-a-Professional-Book-Shepherd-160x160.png 160w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Please welcome back guest author <a href=\"https:\/\/writersfunzone.com\/blog\/?s=Mary+e+neighbour\" target=\"_blank\" rel=\"noopener noreferrer\">Mary Neighbour<\/a> as she shares with us \u201cHow to Spot a Professional Book Shepherd.\u201d Enjoy!<\/p>\n<p>***<\/p>\n<h2><b>Telltale Signs Your Book Shepherd Is a Professional<br \/>\n<\/b><\/h2>\n<p>Having familiarized yourself with the <a href=\"https:\/\/writersfunzone.com\/blog\/?s=Mary+e+neighbour\" target=\"_blank\" rel=\"noopener noreferrer\">earlier blogs in this series<\/a>, you can anticipate some of the telltale signs that have to do with the consultant\u2019s prior experience in your genre.<\/p>\n<h2>Book Shepherd<\/h2>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/lighthouse-small.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-22291\" title=\"Lighthouse\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/lighthouse-small-300x137.jpg\" alt=\"Lighthouse\" width=\"200\" height=\"91\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/lighthouse-small-300x137.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/lighthouse-small.jpg 600w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Even so, read the entire list below to learn more signs that will indicate whether a book shepherd has the necessary breadth of knowledge and expertise to guide you through the publishing channels.<\/p>\n<ol>\n<li>She maintains a website and posts a list of books she has shepherded, which you can evaluate for quality in editing, design, and manufacture. She freely offers to provide references from other authors in your genre.<\/li>\n<li>She knows the <a href=\"https:\/\/writersfunzone.com\/blog\/2019\/10\/07\/how-to-spot-a-professional-book-shepherd-introduction-and-industry-standards-by-mary-neighbour\/\" target=\"_blank\" rel=\"noopener noreferrer\">standards for quality publishing<\/a>, and living up to them is an important aspect of her work ethic.<\/li>\n<li>She will make recommendations for how to achieve the highest quality results for your book. If she believes your book has a low expectation of marketability, she will say so.<\/li>\n<li>If she is not \u201chands-on\u201d in one or more areas, she knows professionals who are, and she will make referrals.<br \/>\n<b>Example<\/b>: Not all book shepherds will be able to execute the design and layout of your book, but they will have worked with and can recommend book artists.<\/li>\n<li>She understands the audience for your book and can help you generate a minimum of three to five detailed <a href=\"https:\/\/writersfunzone.com\/blog\/2019\/10\/14\/publishing-terms-youll-want-to-know-how-to-spot-a-professional-book-shepherd-by-mary-neighbour\/\" target=\"_blank\" rel=\"noopener noreferrer\">reader \u201cpersonas\u201d<\/a> (also known as \u201cavatars\u201d).<\/li>\n<li>She uses reader personas to evaluate the appropriateness of everything, from the author\u2019s goals to storyline to writing style to editing and design to product specs to distribution and marketing plans.<\/li>\n<li>She commits in writing to work within a budget and timeline that are mutually negotiated. She flags issues that might require an adjustment to the estimates.<\/li>\n<li>She clearly communicates and identifies concrete ways that she can help you reach your goals.<br \/>\n<b>Tip<\/b>: Be wary of anyone who claims to be able to ensure market success. Whether it\u2019s a predetermined number of reviews, a number-one ranking, a certain amount of sales, or any other type of achievement\u2014book shepherds do not <i>control<\/i> markets (even though they understand them).<\/li>\n<li>She demonstrates willingness and flexibility in working with emerging ideas and evolving methods.<\/li>\n<li>She stays abreast of changes in the industry, which are frequent.<\/li>\n<li>She explains the pros and cons of the choices you need to make. She is able to refer you to relevant articles that will help you make decisions.<\/li>\n<li>She has developed tools and resources to make the entire journey comprehensible and orderly.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/bridge-river-small.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-22292\" title=\"Stream in Kinloch\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/bridge-river-small-300x212.jpg\" alt=\"Stream in Kinloch\" width=\"200\" height=\"141\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/bridge-river-small-300x212.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/bridge-river-small.jpg 600w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>In sum, a skilled book shepherd will bridge your path over many a troubled water. It\u2019s a long journey, so take the time to hire wisely.<\/p>\n<p><i>Next week in this series: \u201cQuestions to Ask Your Book Shepherd Before Hiring.\u201d<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>***<\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/05\/Mary_3x3.jpg\" target=\"_blank\" rel=\"http:\/\/www.medianeighbours.com\/ noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21650\" title=\"Mary Neighbor\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/05\/Mary_3x3.jpg\" alt=\"Mary Neighbor\" width=\"150\" height=\"171\" data-src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/05\/Mary_3x3.jpg\" \/><\/a>Some call <strong>Mary E. Neighbour<\/strong> a \u201cbook shepherd,\u201d though Mary wields a blue pencil far more expertly than a herding rod. For the past ten years, she and her husband have helped dozens of writers bring their manuscripts to the marketplace, through <a href=\"http:\/\/www.medianeighbours.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MediaNeighbours<\/a>, their publishing services business.<\/p>\n<p>Passionate about helping authors make their work shine in the world, with a combined professional expertise of over 50 years in editing and design, this family team is one you\u2019ll want to adopt as your guide through the challenging world of independent publishing.<\/p>\n<p>Mary\u2019s other passion is learning about the history of slavery and how it impacts race relations today. She incorporated much of her research into her novel, <a href=\"http:\/\/speakrighton.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Speak Right On: Conjuring the Slave Narrative of Dred Scott<\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you spot a professional book shepherd. In this post, Mary Neighbour shares the telltale signs your book shepherd is a professional.<\/p>\n","protected":false},"author":12,"featured_media":22293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[515],"tags":[4120,4119,4118,4096,3306,3955,415,3956,4121],"class_list":["post-22290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columnists","tag-binding","tag-book-manufacture","tag-book-production","tag-book-shepherd","tag-hiring","tag-mary-e-neighbour","tag-printing","tag-publishing-industry-standards","tag-publishing-terminology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Spot a Professional Book Shepherd by Mary Neighbour &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"How do you spot a professional book shepherd. 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In this post, Mary Neighbour shares the telltale signs your book shepherd is a professional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writersfunzone.com\/blog\/2019\/10\/21\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer&#039;s Fun Zone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bethbarany\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-21T10:00:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/10\/How-to-Spot-a-Professional-Book-Shepherd.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:site\" content=\"@BethBarany\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/\"},\"author\":{\"name\":\"Guest Contributor\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#\\\/schema\\\/person\\\/6da98818636d0a12baec6dd6b03db168\"},\"headline\":\"How to Spot a Professional Book Shepherd by Mary Neighbour\",\"datePublished\":\"2019-10-21T10:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/\"},\"wordCount\":620,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/How-to-Spot-a-Professional-Book-Shepherd.png\",\"keywords\":[\"binding\",\"book manufacture\",\"book production\",\"Book Shepherd\",\"Hiring\",\"Mary Neighbour\",\"printing\",\"publishing industry standards\",\"publishing terminology\"],\"articleSection\":[\"Guest Columnists\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/\",\"url\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/\",\"name\":\"How to Spot a Professional Book Shepherd by Mary Neighbour &#183; Writer&#039;s Fun Zone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/2019\\\/10\\\/21\\\/how-to-spot-a-professional-book-shepherd-by-mary-neighbour\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/writersfunzone.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/How-to-Spot-a-Professional-Book-Shepherd.png\",\"datePublished\":\"2019-10-21T10:00:01+00:00\",\"description\":\"How do you spot a professional book shepherd. 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