{"id":22181,"date":"2019-09-26T03:00:03","date_gmt":"2019-09-26T10:00:03","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=22181"},"modified":"2019-09-26T05:46:51","modified_gmt":"2019-09-26T12:46:51","slug":"how-to-write-ad-copy-for-authors-softening-your-book-ads-by-willow-woodford","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2019\/09\/26\/how-to-write-ad-copy-for-authors-softening-your-book-ads-by-willow-woodford\/","title":{"rendered":"How to Write Ad Copy for Authors: Softening Your Book Ads by Willow Woodford"},"content":{"rendered":"

\"How<\/a>Let\u2019s welcome back monthly columnist Willow Woodford<\/a> as she shares with us: \u201cHow to Write Ad Copy for Authors: Softening Your Book Ads.\u201d Enjoy!<\/p>\n

***<\/p>\n

Asking people to buy your book is often cited as the most difficult part of marketing by authors. It\u2019s understandable.<\/p>\n

We painstakingly place letters on the page<\/strong>, hoping someone will enjoy reading them, and then we must ASK people not only to read them, but to pay us for the pleasure of reading them.<\/p>\n

Sometimes marketing is perceived as a demand, and sometimes it\u2019s played out that way.<\/p>\n

I don\u2019t think marketing has to be pushy.<\/p>\n

\"dirty<\/a>

Photo by Jesse Orrico on Unsplash<\/p><\/div>\n

I believe we can genuinely market our work<\/strong>, offering potential readers an opportunity to purchase our book and benefit from it without being obnoxious and annoying.<\/p>\n

Marketing is daunting, but it doesn\u2019t have to leave us feeling like we need to wash our hands.<\/p>\n

Of course, I\u2019m no expert.<\/strong><\/p>\n

\"We<\/a>The only published book I have under my belt is a charity anthology, but I did have to market it and I found simply advertising it didn\u2019t do much to sell it. Especially to people who didn\u2019t know me, or one of my authors in it.<\/p>\n

Softened Book Ad Copy
\n<\/b><\/h2>\n

What did sell was the softened ad copy I wrote for it occasionally. Admittedly I didn\u2019t do this enough.<\/p>\n

When the book was published, I had a lot on my plate and I didn\u2019t plan enough time for it, and though I\u2019ve promised myself I\u2019ll get back to it, I currently don\u2019t make the time. It\u2019s on the \u201cto-do\u201d list.<\/p>\n

When we\u2019re washing towels, we add fabric softener to our wash so they will be gentle against our skin.<\/p>\n

What if we could do the same with our ad copy?\u00a0<\/strong><\/p>\n

I\u2019ve gathered up some great ideas for softening your ad copy and adjusted it to suit our authorly needs. I hope you find it as helpful as I have in understanding how to market my books.<\/p>\n

Tips to Soften Your Book Ads Copy<\/h2>\n

I decided to search for \u201cmarketing\u201d, instead of \u201cmarketing for authors\u201d and found myself at Word Stream: Online Advertising Made Easy<\/b>.<\/a>
\n<\/i><\/p>\n

As I expected, their focus isn\u2019t books, but much of the advice I read in \u201c4 simple but powerful tactics for writing compelling ad copy<\/b>\u201d by Khalid Saleh could easily be applied to book marketing with a little creativity.<\/p>\n

Khalid offered four great points to plan your marketing. They all spring from fulfilling a need in your potential customer or reader.<\/p>\n

You can win a reader without asking them to spend a penny by showing them how your book will:<\/p>\n

 <\/p>\n