{"id":21971,"date":"2019-07-29T03:00:03","date_gmt":"2019-07-29T10:00:03","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=21971"},"modified":"2019-07-26T11:06:58","modified_gmt":"2019-07-26T18:06:58","slug":"how-to-spot-a-professional-cover-designer-cover-design-terms-youll-want-to-know-by-mary-neighbour","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2019\/07\/29\/how-to-spot-a-professional-cover-designer-cover-design-terms-youll-want-to-know-by-mary-neighbour\/","title":{"rendered":"How to Spot a Professional Cover Designer: Cover Design Terms You\u2019ll Want to Know by Mary Neighbour"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/How-to-Spot-a-Professional-Cover-Designer-Cover-Design-Terms-You\u2019ll-Want-to-Know-by-Mary-Neighbour.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21973 size-medium\" title=\"How to Spot a Professional Cover Designer: Cover Design Terms You\u2019ll Want to Know by Mary Neighbour\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/How-to-Spot-a-Professional-Cover-Designer-Cover-Design-Terms-You\u2019ll-Want-to-Know-by-Mary-Neighbour-300x300.png\" alt=\"How to Spot a Professional Cover Designer: Cover Design Terms You\u2019ll Want to Know by Mary Neighbour\" width=\"300\" height=\"300\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/How-to-Spot-a-Professional-Cover-Designer-Cover-Design-Terms-You\u2019ll-Want-to-Know-by-Mary-Neighbour-300x300.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/How-to-Spot-a-Professional-Cover-Designer-Cover-Design-Terms-You\u2019ll-Want-to-Know-by-Mary-Neighbour-160x160.png 160w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/How-to-Spot-a-Professional-Cover-Designer-Cover-Design-Terms-You\u2019ll-Want-to-Know-by-Mary-Neighbour-320x320.png 320w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/How-to-Spot-a-Professional-Cover-Designer-Cover-Design-Terms-You\u2019ll-Want-to-Know-by-Mary-Neighbour.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Please welcome back guest author\u00a0<a href=\"https:\/\/writersfunzone.com\/blog\/?s=Mary+e+neighbour\" target=\"_blank\" rel=\"noopener noreferrer\">Mary Neighbour<\/a> as she shares with us \u201cHow to Spot a Professional Cover Designer: Cover Design Terms You\u2019ll Want to Know.\u201d Enjoy!<\/p>\n<p>***<\/p>\n<p><strong>A self-published book cover will demand equal parts inspiration and technical savvy. <\/strong><span style=\"font-weight: 400;\"><a href=\"https:\/\/writersfunzone.com\/blog\/2019\/07\/22\/how-to-spot-a-professional-cover-designer-introduction-industry-standards-by-mary-neighbour\/\" target=\"_blank\" rel=\"noopener noreferrer\">Legibility, nuance, emotion, tone<\/a>\u2014<\/span><span style=\"font-weight: 400;\">these and many more attributes will be the hallmarks of a great cover. But the designer also needs to ensure that the design elements can be executed\u2014printed\u2014as intended. The amateur doesn\u2019t understand the printing process; the professional does, and thereby he safeguards the integrity of his design.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">One Common Error: RGB and CMYK colors<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One common error occurs in the confusion between RGB and CMYK colors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>That vibrant cover you viewed on the computer screen wound up looking like mud when it was printed<\/strong>, because your cover designer didn\u2019t know the difference. And you certainly don\u2019t want the final print to show white space around the edges because your designer didn\u2019t create a sufficient bleed.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/godwin_bookworm2.jpeg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21972 size-medium\" title=\"godwin_bookworm\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/godwin_bookworm2-300x193.jpeg\" alt=\"godwin_bookworm\" width=\"300\" height=\"193\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/godwin_bookworm2-300x193.jpeg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/godwin_bookworm2-768x494.jpeg 768w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/godwin_bookworm2-640x412.jpeg 640w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/07\/godwin_bookworm2.jpeg 790w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it behooves authors and publishers to understand some basics of the printing and binding processes that will deliver that gorgeous cover design into the world.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Cover Design Terms<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To help you figure out what\u2019s what, below are some<\/span>\u00a0<a href=\"http:\/\/www.printindustry.com\/Glossary.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">industry terms<\/span><\/a><span style=\"font-weight: 400;\"> you\u2019ll likely encounter.\u00a0<\/span><\/p>\n<p><b>4-color black<\/b><span style=\"font-weight: 400;\">, or \u201crich black\u201d:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though it appears black, this color is comprised of all four colors of ink\u2014cyan, magenta, yellow, and black\u2014and is intended for <\/span><i><span style=\"font-weight: 400;\">printing in color<\/span><\/i><span style=\"font-weight: 400;\">. (Also see \u201cRGB,\u201d below.)<\/span><\/p>\n<p><b>100 percent black<\/b><span style=\"font-weight: 400;\">, or \u201cflat black\u201d:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, 100 percent black is 100 percent black, without reds, blues, or yellows. Most <\/span><i><span style=\"font-weight: 400;\">black-and-white printing<\/span><\/i><span style=\"font-weight: 400;\"> should use 100 percent black.<\/span><\/p>\n<p><b>Barcode<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This appears on the back cover as a white box with black lines and numbers. It needs to be factored into the overall design if the book is to be sold through retailers, who will scan the barcode to obtain encrypted information, like book price or ISBN.\u00a0<\/span><\/p>\n<p><b>Bleed<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The printed area that extends beyond the cover\u2019s trimmed edges. Understand that the sheet or cloth used for your cover starts out larger than your book\u2019s trim size, and your cover art should actually extend into this larger area, designed so that content may be trimmed without losing important details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why all this excess? Because the trimming process has a margin of error, as much as 1\/8- to 1\/4-inch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a bleed on the cover, you risk having an unwanted strip of plain white paper showing on an edge.\u00a0<\/span><\/p>\n<p><b>Book block<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything that <\/span><i><span style=\"font-weight: 400;\">isn\u2019t <\/span><\/i><span style=\"font-weight: 400;\">the cover (i.e., the interior pages before being covered and bound.\u00a0<\/span><\/p>\n<p><b>Casebound<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refers to hardcover books and the inflexible cover boards used in the binding process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importantly, the cover of a hardbound book typically will extend beyond the book block.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, that 6\u201d x 9\u201d paperback may become a hardback that measures as much as 9.25 inches high, with a jacket that is over 20 inches wide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The exact dimensions can only be determined by the printer or book manufacturer. (Also see \u201cJackets and flaps,\u201d below.)<\/span><\/p>\n<p><b>CMYK<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cyan, Magenta, Yellow, and blacK, the four colors of ink used in printing.<\/span><\/p>\n<p><b>Crop marks<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are lines visible on some artwork to indicate where the design will be trimmed. You may see them on a <\/span><i><span style=\"font-weight: 400;\">printed proof<\/span><\/i><span style=\"font-weight: 400;\"> of the cover, but they should not appear on the final printed cover.\u00a0<\/span><\/p>\n<p><b>Display fonts<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fonts\u00a0typically used for titles, headlines, headings, etc., which tend to be more decorative and demonstrative than typical body-text fonts.<\/span><\/p>\n<p><b>DPI<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a measure of image resolution, literally \u201cdots per inch,\u201d and it refers to the amount of digital information within an image file.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professional printing typically requires an image be at least 300 DPI, while an image on a screen rarely needs more than 72 DPI. (Also see \u201cPPI.\u201d)<\/span><\/p>\n<p><b>Eproof<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An electronic proof of your final files, showing how your printed cover and pages will look. These are used to proof and check files before they are sent to a printer. (This should not be confused with an ebook.)<\/span><\/p>\n<p><b>Recommended<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For physical books, don\u2019t rely on an eproof alone. Obtain a physical proof so that you can be sure everything looks right, especially the colors.\u00a0<\/span><\/p>\n<p><b>Full cover<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A single image file representing the front, back, and spine (and cover flaps, if applicable.) It is laid out so that the front cover occupies the right-hand side of the design.<\/span><\/p>\n<p><b>Grayscale<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For black-and-white images, this refers to the range of shades (grays) between black and white.\u00a0<\/span><\/p>\n<p><b>Jackets and flaps<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hardcover books often have a jacket, a sheet of paper wrapped around the outside, with flaps that fold inside, between the cover and the first sheet of paper.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paperbacks sometime have flaps, as well. The jacket carries the cover design, and the actual front cover may or may not bear the same design.\u00a0<\/span><\/p>\n<p><b>Page, leaf, spread<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u201cpage\u201d is one side of a \u201cleaf\u201d of paper; a \u201cspread\u201d refers to two facing pages (left and right), as would appear when a book is opened.\u00a0<\/span><\/p>\n<p><b>PPI<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Literally, pixels per inch\u2014a measurement used to define the resolution of an image on a screen.\u00a0<\/span><\/p>\n<p><b>RGB<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The red-green-blue colors that are used to display color on a <\/span><i><span style=\"font-weight: 400;\">screen<\/span><\/i><span style=\"font-weight: 400;\">, like a computer monitor. Materials prepared for printing on <\/span><i><span style=\"font-weight: 400;\">paper<\/span><\/i><span style=\"font-weight: 400;\"> usually need to be converted to CMYK.<\/span><\/p>\n<p><b>Rule of thirds<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A principle that uses a grid of three rows and three columns to compose elements of a design. This not only helps the designer plan a hierarchy, it also helps determine emphasis to certain areas. (Also see \u201cVisual hierarchy.\u201d)<\/span><\/p>\n<p><b>Trim size<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The height and width of your book when it has been trimmed by the printer to the prescribed size (sometimes this also includes the spine width).\u00a0<\/span><\/p>\n<p><b>Visual hierarchy<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many elements of a cover design are manipulated to create a hierarchy, so that the most important elements get the most\/first focus. These include size, color, contrast, spacing, typography, typeface, etc.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sampling of Cover Design Terms\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The above terms represent merely a sampling of the jargon that your professional cover designer will know and use. While the self-published author really doesn\u2019t need to master the lingo, it\u2019s useful to know how these concepts affect the outcome of the design and printing process.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Next week in this series: \u201cBook Cover Design: Telltale Signs You\u2019ve Hired a Professional.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The following week: \u201cQuestions to Ask Your Cover Designer.\u201d<\/span><\/i><\/p>\n<p>***<\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><a class=\"\" href=\"http:\/\/www.medianeighbours.com\/\" target=\"_blank\" rel=\"http:\/\/www.medianeighbours.com\/ noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21650 tc-smart-load-skip tc-smart-loaded\" title=\"Mary Neighbor\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/05\/Mary_3x3.jpg\" alt=\"Mary Neighbor\" width=\"150\" height=\"171\" \/><\/a>Some call\u00a0<strong>Mary E. Neighbour<\/strong>\u00a0a \u201cbook shepherd,\u201d though Mary wields a blue pencil far more expertly than a herding rod. For the past ten years, she and her husband have helped dozens of writers bring their manuscripts to the marketplace, through\u00a0<strong><a href=\"http:\/\/www.medianeighbours.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MediaNeighbours<\/a><\/strong>, their publishing services business.<\/p>\n<p>Passionate about helping authors make their work shine in the world, with a combined professional expertise of over 50 years in editing and design, this family team is one you\u2019ll want to adopt as your guide through the challenging world of independent publishing.<\/p>\n<p>Mary\u2019s other passion is learning about the history of slavery and how it impacts race relations today. She incorporated much of her research into her novel,\u00a0<a href=\"http:\/\/speakrighton.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Speak Right On: Conjuring the Slave Narrative of Dred Scott<\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It behooves authors and publishers to understand some basics of the printing and binding processes that will deliver that gorgeous cover design into the world.\u00a0<\/p>\n","protected":false},"author":12,"featured_media":21973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[515],"tags":[4009,4010,2970,3306,4024,3956],"class_list":["post-21971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columnists","tag-book-design","tag-book-designer","tag-cover-designer","tag-hiring","tag-mary-j-neighbour","tag-publishing-industry-standards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Spot a Professional Cover Designer: Cover Design Terms You\u2019ll Want to Know by Mary Neighbour &#183; 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