{"id":21715,"date":"2019-06-07T03:00:26","date_gmt":"2019-06-07T10:00:26","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=21715"},"modified":"2019-06-05T19:27:54","modified_gmt":"2019-06-06T02:27:54","slug":"what-do-i-need-to-know-about-the-california-consumer-privacy-act-ccpa-by-kelley-way","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2019\/06\/07\/what-do-i-need-to-know-about-the-california-consumer-privacy-act-ccpa-by-kelley-way\/","title":{"rendered":"What Do I Need to Know about the California Consumer Privacy Act (CCPA)? by Kelley Way"},"content":{"rendered":"<p><a href=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/06\/What-Do-I-Need-to-Know-about-the-California-Consumer-Privacy-Act-CCPA_.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21716\" title=\"What Do I Need to Know about the California Consumer Privacy Act (CCPA)? by Kelley Way\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/06\/What-Do-I-Need-to-Know-about-the-California-Consumer-Privacy-Act-CCPA_-300x300.png\" alt=\"What Do I Need to Know about the California Consumer Privacy Act (CCPA)? by Kelley Way\" width=\"200\" height=\"200\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/06\/What-Do-I-Need-to-Know-about-the-California-Consumer-Privacy-Act-CCPA_-300x300.png 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/06\/What-Do-I-Need-to-Know-about-the-California-Consumer-Privacy-Act-CCPA_-160x160.png 160w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/06\/What-Do-I-Need-to-Know-about-the-California-Consumer-Privacy-Act-CCPA_-320x320.png 320w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2019\/06\/What-Do-I-Need-to-Know-about-the-California-Consumer-Privacy-Act-CCPA_.png 600w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Let\u2019s welcome back monthly columnist\u00a0<a href=\"https:\/\/writersfunzone.com\/blog\/?s=Kelley+Way\" target=\"_blank\" rel=\"noopener noreferrer\">Kelley Way<\/a> as she shares with us \u201cWhat Do I Need to Know about the California Consumer Privacy Act (CCPA)?\u201d Enjoy!<\/p>\n<p>***<\/p>\n<p><span style=\"font-weight: 400;\"><strong>I recently sat on a panel at a marketing event<\/strong>, where I was told that the California Consumer Privacy Act (CCPA) was a topic of some interest to the audience. I was assured that I wouldn\u2019t need to know the technical details, and the panel would just give a broad overview of the new rules it imposed on companies that gather personal data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of us were quite surprised to find that this topic was of massive interest \u2013 I think there were more questions on the CCPA than any of our other topics, and most of the questions focused on the technical details. Thank goodness I decided to be overprepared!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those unfamiliar with the CCPA, it is California\u2019s version of the European Union\u2019s General Data Protection Regulation (GDPR). For those who are still confused, the GDPR is a set of regulations the European Union passed into law, in order to protect the privacy of consumers and their personal data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, the CCPA forces companies that gather and process personal data (names, email addresses, IP addresses, etc.) to get the consumer\u2019s permission before they gather the data. It also gives consumers the right to know what data has been gathered, and to demand that the company delete it. Here\u2019s the more detailed breakdown:<\/span><\/p>\n<h2><b>Who does the CCPA affect?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The CCPA is not as broad as the GDPR. The GDPR applies to anyone who collects any personal data from any person living in the EU. The CCPA, by contrast, only applies to you if you<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have gross revenues of $25 million or more;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buy, receive, sell, or share the personal information of at least 50,000 consumers, households or devices; and\/or<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get 50% or more of your annual revenues from selling consumers\u2019 personal information<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Even if you don\u2019t fall into one of these categories<\/strong>, though, it would be a good idea to know what the rules are, in case these categories are expanded down the road. You may also want to see what it would cost you to become compliant, and whether the benefits would outweigh those costs.<\/span><\/p>\n<h2><b>CCPA: What are the new rules?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This one\u2019s a little trickier. When I printed the statute out, it took up 16 pages of paper, and I don\u2019t think you want this article to take that long. Here\u2019s the highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Consumers have a right to know what personal data a business has on them.<\/b><span style=\"font-weight: 400;\"> If they send a request to the business, asking for this information, the business is required to give it to them. The consumer also has a right to know what the business is doing with their personal data. On the business\u2019s side, they have to notify the consumer that they are collecting this data, and what they will do with it, before they actually collect it. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Consumers have the right to have their personal data deleted. <\/b><span style=\"font-weight: 400;\">If the consumer sends a request to have their data deleted, the business must honor that request. The California legislature did realize, though, that there are situations where this would be inadvisable or impractical, so there are some exceptions built in. Some examples are completing a transaction with that consumer, exercising free speech, detecting security incidents, or complying with a legal obligation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Consumers have a right to not have their information sold to another company.<\/b><span style=\"font-weight: 400;\"> Businesses must inform consumers that their personal data may be sold, and the consumers have the right to opt out. If the consumer does opt out, their data cannot be sold. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Businesses must provide at least two methods for consumers to get hold of them to make these requests.<\/b><span style=\"font-weight: 400;\"> The statute specifically requires, at minimum, a toll-free number and a web address, if they have a website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>There\u2019s a lot more to this statute<\/strong>, of course, but I can only cover so much in the space of this article. You\u2019re welcome to reach out to me to learn more at <\/span><a href=\"mailto:kaway@kawaylaw.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">kaway@kawaylaw.com<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>***<\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><a href=\"kawaylaw.com\" target=\"_blank\" rel=\"kawaylaw.com noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-19891\" title=\"Kelley Way\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/08\/way18CRWEB-240x300.jpg\" alt=\"Kelley Way\" width=\"150\" height=\"188\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/08\/way18CRWEB-240x300.jpg 240w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/08\/way18CRWEB-640x800.jpg 640w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2018\/08\/way18CRWEB.jpg 700w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>Kelley Way was born and raised in Walnut Creek, California. She graduated from UC Davis with a B.A. in English, followed by a Juris Doctorate. Kelley is a member of the California Bar, and an aspiring writer of young adult fantasy novels. More information at <a href=\"http:\/\/kawaylaw.com\" target=\"_blank\" rel=\"noopener noreferrer\">kawaylaw.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those unfamiliar with the CCPA, it is California\u2019s version of the European Union\u2019s General Data Protection Regulation (GDPR). Here\u2019s why it matters to writers.<\/p>\n","protected":false},"author":12,"featured_media":21716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[3965,3966,934,3967,3968],"class_list":["post-21715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-california-consumer-privacy-act","tag-ccpa","tag-kelley-way","tag-legal-issues-for-authors","tag-online-privacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Do I Need to Know about the California Consumer Privacy Act (CCPA)? by Kelley Way &#183; Writer&#039;s Fun Zone<\/title>\n<meta name=\"description\" content=\"For those unfamiliar with the CCPA, it is California\u2019s version of the European Union\u2019s General Data Protection Regulation (GDPR). 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