{"id":21340,"date":"2019-04-19T03:00:00","date_gmt":"2019-04-19T10:00:00","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=21340"},"modified":"2019-04-15T17:32:55","modified_gmt":"2019-04-16T00:32:55","slug":"do-ads-add-up-jumping-into-the-advertising-game-by-keri-kruspe","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2019\/04\/19\/do-ads-add-up-jumping-into-the-advertising-game-by-keri-kruspe\/","title":{"rendered":"Do Ads Add Up? Jumping into the Advertising Game by Keri Kruspe"},"content":{"rendered":"

\"\"<\/a>Let\u2019s welcome back monthly columnist Keri Kruspe<\/a> as she shares with us “Do Ads Add Up? Jumping into the Advertising Game” Enjoy!<\/p>\n

***<\/p>\n

Have you ever heard of McDonald\u2019s? Or Ford? How about Prudential?<\/h2>\n

Odds are you have. McDonald\u2019s was founded in 1955; Ford in 1903 \u2013 and holy cow\u2026 Prudential started in 1875!<\/p>\n

Now, think back.<\/p>\n

When was the last time you saw\/heard an advertisement they\u2019ve put out?<\/strong> A billboard, a television ad, or something that popped up in Facebook.<\/p>\n

I swear Flo from Prudential is an annoying relative that won\u2019t get off my TV.<\/p>\n

So, if these companies have been around for a long time and are leaders in their respective \u201cgenres,\u201d<\/strong> why do they spend billions of dollars (199.72 billion in US dollars from 2010 to 2019 per Statista, the Statistics Portal) when everyone knows who they are.<\/p>\n

Not only that, how do they know the images and sounds they put out even work?<\/p>\n

It\u2019s not like anyone can measure if a billboard brought in business.<\/p>\n

So why are they still there decorating our highways and streets?<\/p>\n

\"\"<\/a><\/p>\n

In a nutshell, because they work. Keeping their name in front of folks is the name of the game. Repetition is key.<\/h2>\n

Think of the last time you were driving and got hungry.<\/strong><\/p>\n

You pass a billboard with a tasty-looking hamburger, cold drink and crispy fries. You might not have been thinking about that specific fast-food place, but you\u2019re in a hurry and you\u2019re hungry. Now that you\u2019ve seen the image, you can\u2019t get it off your mind. All too soon, you\u2019re craving that particular food and have to find the nearest restaurant. And presto \u2013 you\u2019re there, happily stuffing yourself. Instant gratification is served (along with a zillion calories).<\/p>\n

Okay, you may say, but I\u2019m an author. I\u2019m not going to put my book(s) up on a billboard or on TV (hum<\/em>\u2026an image of one of my romance books with a \u201cman-chest\u201d in all its glory and larger than life on a billboard\u2026*cough*) anyway, that\u2019s not going to happen.<\/p>\n

How else can we repeatedly put our books out there for the masses?<\/strong> The good news is there are several avenues open to us as writers to \u201cshowcase\u201d our babies.<\/p>\n

While I haven\u2019t explored them all (like FB Messenger or Amazon Email Marketing), it\u2019s general knowledge these \u201cseven touches\u201d can be key to advertising our books.<\/p>\n

These include:<\/strong><\/p>\n