{"id":20113,"date":"2018-10-09T01:00:57","date_gmt":"2018-10-09T08:00:57","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=20113"},"modified":"2018-10-05T17:30:42","modified_gmt":"2018-10-06T00:30:42","slug":"how-to-manage-a-copyright-by-kelley-way","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2018\/10\/09\/how-to-manage-a-copyright-by-kelley-way\/","title":{"rendered":"How to Manage a Copyright by Kelley Way"},"content":{"rendered":"

\"TrustToday we welcome a returning guest writer to Writer\u2019s Fun Zone, Kelley Way<\/a>, who is stopping by to chat with us about \u201cHow to Manage a Copyright.\u201d Enjoy!<\/p>\n

And now for a bit of necessary legalese:<\/strong> Please note that this article does not constitute legal advice, and that an attorney-client relationship is not formed by reading the article or by commenting thereon.<\/p>\n

***
\nI\u2019ve talked a bit about what a copyright is<\/strong>, and about what rights you have under copyright. But what exactly do you <\/span>do<\/span><\/i> with a copyright? Sure, it has value, but what could you do to maximize that value?<\/span><\/p>\n

This is an important question if you ever want to sell the rights to your book. The price you get on the sale will depend heavily on the perceived value of your book. Even if you don\u2019t want to sell, a valuable book usually means more sales and more profits.<\/span><\/p>\n

MARKETING AND SALES<\/span><\/h2>\n

The first thing you should do is also the most obvious \u2013 sell a lot of books. The more popular your book is, and the more copies it sells, the more valuable the copyright to that book becomes. <\/span><\/p>\n

Actually accomplishing this goal is tricky<\/strong>, as anyone who has published a book can attest. Having a quality book that others want to read is crucial, but it is only the foundation. <\/span><\/p>\n

The rest involves getting that book into readers\u2019 hands and getting people talking about it \u2013 in short, the dreaded \u201cM\u201d word.<\/span><\/p>\n

Most authors hate the idea of marketing<\/strong>, but there\u2019s really no other way to get books sold and to increase the value of your copyright. Hire someone to help you, if you really can\u2019t stand the thought of doing your own marketing, but definitely don\u2019t neglect it.<\/span><\/p>\n

DERIVATIVE MARKETS<\/span><\/h2>\n

Derivative markets are also a great way to increase a book\u2019s value. There\u2019s a lot of money to be made in audiobooks, and of course everyone wants to see their book on the big screen, but those are only the tip of the iceberg for all the ways your story can be brought to the public eye. <\/span><\/p>\n

Apps are increasing in popularity. <\/strong><\/p>\n

Translations into other languages (where there is a market for it) is a tried and true source of revenue. There can even be money in setting poems in your book to music. (If you don\u2019t believe me, look up the soundtracks for Lord of the Rings<\/a> or Hunger Games<\/a>.)<\/span><\/p>\n

Basically, if there\u2019s a format other than a book that the public will go for<\/strong>, it\u2019s a potential money-making opportunity for you. You can also license someone else to do these things, if you lack the interest or know-how to do them yourself.<\/span><\/p>\n

None of that matters though, if people can sell or give away your book, or any of those other works, without your permission. A book that is readily available for free download is not going to be considered very valuable, even if profits from legitimate sales are good. <\/span><\/p>\n

Your copyright must be protected,<\/strong> and your rights enforced, for it to be perceived as truly valuable.<\/span><\/p>\n

STEPS TO MANAGE YOUR COPYRIGHT<\/span><\/h2>\n

REGISTER YOUR COPYRIGHT<\/strong><\/p>\n

So how do you do that? The first step is to register your copyright with the Copyright Office<\/a><\/span>. This lets the world know that you have a copyright, and that you\u2019re willing to take steps to enforce it. There are also several benefits if you end up having to take someone to court. Registration is fairly straightforward, and the fees are very reasonable, so there\u2019s no reason why you shouldn\u2019t do it.<\/span><\/p>\n

PROTECT YOUR COPYRIGHT<\/strong><\/p>\n

You also need to be on the lookout for people selling or giving away your book without your permission. Unfortunately there is no agency whose mission is to find all infringing content there is to be found; this is up to you, or whoever you might hire to do this for you. <\/span><\/p>\n

On the bright side, there\u2019s a handy law that Congress passed about 20 years ago, the Digital Millennium Copyright Act (DMCA for short), that is very helpful for taking down infringing content found online. <\/span><\/p>\n

Under the DMCA, a website host that is notified of infringing content on his site must take that content down ASAP, or he is at risk of being liable for infringement himself. A Google search for \u201cDMCA takedown notice\u201d will provide you with templates and advice on what needs to be in the notice to make it work.<\/span><\/p>\n

If the infringing content is not online,<\/strong> or the DMCA notice fails for whatever reason, you can send a cease and desist letter \u2013 basically a letter that says \u201cStop infringing or I will sue you.\u201d If you want to make it really scary you can have a lawyer write it. If that doesn\u2019t work, the only other option is a lawsuit in federal court.<\/span><\/p>\n

Like all things, the more effort you put into making your book valuable, the more value you will get out of it. <\/span><\/p>\n

If you want help with the legal side of increasing your book\u2019s value<\/strong>, you are welcome to email me at <\/span>kaway@kawaylaw.com<\/span><\/a>.<\/span><\/p>\n

***<\/p>\n

ABOUT THE AUTHOR<\/h2>\n

\"Kelley<\/a>Kelley Way was born and raised in Walnut Creek, California. She graduated from UC Davis with a B.A. in English, followed by a Juris Doctorate. Kelley is a member of the California Bar, and an aspiring writer of young adult fantasy novels. More information at kawaylaw.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve talked a bit about what a copyright is, and about what rights you have under copyright. But what exactly do you do with a copyright? 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