{"id":19439,"date":"2018-07-05T01:00:41","date_gmt":"2018-07-05T08:00:41","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=19439"},"modified":"2018-07-02T21:07:53","modified_gmt":"2018-07-03T04:07:53","slug":"writing-choose-your-weapon-by-catharine-bramkamp","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2018\/07\/05\/writing-choose-your-weapon-by-catharine-bramkamp\/","title":{"rendered":"Writing: Choose Your Weapon by Catharine Bramkamp"},"content":{"rendered":"

\"\"Let\u2019s welcome back monthly columnist\u00a0Catharine Bramkamp<\/a>\u00a0as she shares with us about \u201cWriting: Choose your Weapon.\u201d<\/p>\n

***<\/p>\n

Writing: Choose your Weapon<\/h1>\n

Sometimes it seems that the only cheerleaders for writing are writers.<\/strong><\/p>\n

Billions of friends on Facebook and viewers on YouTube privilege video both in organic\u00a0views and ads.<\/p>\n

Google search also prefers video. When we search, those moving pictures pop up first. Printed word?\u00a0 Meh.<\/p>\n

I know, I\u00a0should make a video, except I believe in writing. <\/strong><\/p>\n

You should too and here is why:\u00a0<\/strong><\/p>\n

Writing is still the main way we communicate. Yes, there is Skype, great for facial recognition and wondrous for\u00a0manufacturing. Hold up the prototype to the camera and SHOW the staff at the factory in\u00a0Shandong\u00a0exactly what you\u2019re talking about. That\u2019s great. But the steps, the process, the specs, and of course, the contract, all need to be in writing.<\/p>\n

Writing Still Connects Us<\/h2>\n

We connect through words, we connect through writing. It\u2019s the most direct way to build trust both personally and in business.<\/p>\n

Poor or careless writing can sink a relationship as quickly as it can promote it.<\/p>\n

If you fire off a tone-deaf email, you\u2019ll be explaining yourself for days.<\/p>\n

I\u2019ve had my work criticized in emails riddled with spelling errors and grammar flaws.<\/p>\n

Writing demands we be\u00a0specific,\u00a0clear, and read over everything you write before\u00a0hitting send.<\/p>\n

If you work internationally, make sure your communication follows some of the precepts of the native language of your reader.<\/p>\n

Spell out nouns, don\u2019t say, “Remember\u00a0it<\/em>\u00a0goes into slot B.”<\/p>\n

Name\u00a0it<\/em>, make sure you are clear.<\/p>\n

We need those written follow ups to the easy video or Skype chat. And we need them clear.<\/p>\n

Business Needs Writers<\/h2>\n

Most\u00a0jobs require writing, either because you are creating contracts for your handyman business, or because you are filing patents with the US Government. You need to write it down.<\/p>\n

The trend for business writing, opposed to flamboyant fiction, is short, clear. And the cult of the bullet point is still thriving.<\/p>\n

Writing for business is not like slaving over the great American novel, nor is it even the careful essay construction you learned in college.<\/p>\n

Still, it is writing, and there is a distinct creativity as well as necessary education required to produce that\u00a0excellent annual report, social media post, or presentation.<\/p>\n

Before those VCs give you money, they will ask for a written breakdown of your business plan, plus in the event your business goes public, a Faustian contract for most of your soul. All in writing.<\/p>\n

Writing Makes You Smarter<\/h2>\n

The act of writing will actually make you smarter.<\/p>\n

Writing is not easy. (Aren\u2019t you glad you read that here?)<\/p>\n

Writers must learn how to spread out all the ideas, create images, wrangle metaphors, and make it all connect in a cohesive whole.<\/p>\n

If you can write well, and later, speak well, you will likely win the game, maybe score an office with a door.<\/p>\n

We encouraged our science-based son to practice speaking to and writing for humans. He took creative writing classes in college as well as public speaking classes. Even if the only thing his writing experiences accomplishes is that he does well in interviews, it\u2019s time and talent well cultivated. In other words, the kid has a job.<\/p>\n

Writing Is Always With Us<\/h2>\n

If you think that you will avoid writing by pledging\u00a0yourself to science or engineering or date analysis, think again. You\u2019ll need to explain your findings to people who do not have your expertise, but do hold all your funding.<\/p>\n

The mark of an intelligent person is the ability to explain what they do, so others who do not have the same background,\u00a0understand.<\/p>\n

Popular metaphor are your friends. The ability to explain and write and create in your field so others get it, will help you rise to\u00a0the top fast, maybe furiously.<\/p>\n

Writers Are In Demand<\/h2>\n

For many of us clutching our English degrees, spending four to six years explaining why no<\/em>, we do not want to earn an MBA, we want to earn an MFA, the tide has turned.<\/p>\n

***<\/p>\n

Editor’s note:<\/strong> <\/em>Thanks for your post, Catharine!<\/p>\n

If you want to be a guest columnist like Catharine, check out the writer’s guidelines here:\u00a0https:\/\/writersfunzone.com\/blog\/guest-columnists-welcome\/<\/a>.<\/p>\n

***<\/p>\n

ABOUT THE AUTHOR<\/h2>\n

When she\u2019s not pulling her mother out of traffic, Catharine coaches and teaches fiction, non-fiction, and journal writing.<\/p>\n

\"Catharine<\/a>Catharine Bramkamp<\/a>\u00a0is a successful writing coach bringing her clients from idea to published book and beyond. She has written 17 novels and 3 books on writing. Her poetry appears in over a dozen anthologies including\u00a0And The Beats Go On<\/em>\u00a0(she was editor as well) and the chapbook\u00a0Ammonia Sunrise<\/em>\u00a0(Finishing Line Press). Her current book,\u00a0Don\u2019t Write Like We Talk<\/em><\/a>, is based on her co-producer experience creating 200-plus episodes of the\u00a0Newbie Writers Podcast<\/a>. She is the Chief Storytelling Officer for technical companies because everyone has a story.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poor or careless writing can sink a relationship as quickly as it can promote it.\u00a0 If you fire off a tone-deaf email, you\u2019ll be explaining yourself for days.\u00a0 <\/p>\n","protected":false},"author":12,"featured_media":19512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[41,940,3500,3501,11],"class_list":["post-19439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-tips","tag-business","tag-catharine-bramkamp","tag-communicate","tag-connect","tag-writing"],"yoast_head":"\nWriting: Choose Your Weapon by Catharine Bramkamp · Writer's Fun Zone<\/title>\n<meta name=\"description\" content=\"Let\u2019s welcome back monthly columnist\u00a0Catharine Bramkamp\u00a0as she shares with us about 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