{"id":17491,"date":"2017-08-24T01:00:46","date_gmt":"2017-08-24T08:00:46","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=17491"},"modified":"2017-08-19T06:01:34","modified_gmt":"2017-08-19T13:01:34","slug":"authors-can-market-promote-online-victoria-greene","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2017\/08\/24\/authors-can-market-promote-online-victoria-greene\/","title":{"rendered":"How Authors Can Market And Promote Themselves Online by Victoria Greene"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-17493\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2017\/08\/rawpixel-com-267082-300x200.jpg\" alt=\"\" width=\"200\" height=\"133\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2017\/08\/rawpixel-com-267082-300x200.jpg 300w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2017\/08\/rawpixel-com-267082-768x513.jpg 768w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2017\/08\/rawpixel-com-267082-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Today we welcome a new guest writer to Writer\u2019s Fun Zone, Victoria Greene who is stopping by to chat with us today about \u201cHow Authors Can Market And Promote Themselves Online.\u201d Enjoy!<\/p>\n<p>***<\/p>\n<p><strong>Some \u2018old school\u2019 authors may cling to the old adage, \u2018let the writing speak for itself,\u2019 <\/strong>but nowadays, it is pretty much universally accepted that authors need to maintain an internet presence to be noticed. Marketing and self-promotion may not come naturally to highly creative authorly types, but it\u2019s necessary to grasp the basics and <a href=\"https:\/\/writersfunzone.com\/blog\/2017\/06\/16\/daily-writing-tactics-martin-haworth\/\" target=\"_blank\" rel=\"noopener\">incorporate them into your daily writing practice<\/a>. Here is how you can market and promote yourself online as an author.<\/p>\n<h2>Build A Website<\/h2>\n<p>Even if you haven\u2019t finished your first novel entirely, you can still <a href=\"http:\/\/www.huffingtonpost.com\/m-shannon-hernandez\/4-ways-to-market-yourself-as-an-author-and-writer_b_8131210.html\" target=\"_blank\" rel=\"noopener\">market yourself as an author<\/a> \u2013 and it begins with creating your own website. Websites are the best way for you to begin building up a fanbase, by showing people the real you.<\/p>\n<h2>What Your Website Needs<\/h2>\n<p>The aim here is to create a brochure site for you and your work, so it doesn\u2019t need to be a huge undertaking. To start out with, you would want your website to include:<\/p>\n<p><strong>Homepage<\/strong> \u2013 Imagine this as your \u2018storefront\u2019 online. You want every visitor to your site to perform some sort of action. Whether it\u2019s to read your latest title, or get in touch with writing opportunities, you will want to highlight this action by making it the first thing the reader sees when they get to your site. Place a hero image at the top. This should be the front cover image of your book along with a short synopsis.<\/p>\n<p>For those with an unfinished title, include the synopsis details you have. You can always change it if your story changes direction.<\/p>\n<p><strong>About page <\/strong>\u2013 Your author bio will be crucial to building up your audience\u2019s understanding of who you are as an author and what your books are about. Whether you choose to write it in the first or third person, make it a long and in-depth piece of writing. This is where you want to build empathy in the reader. Talk about your beginnings, passions, how your education influenced you, your favorite authors \u2013 anything you like.<\/p>\n<p>Don\u2019t forget to include a professional portrait of yourself on your About page. People want to see you, so don\u2019t be shy.<\/p>\n<p><strong>Contact page <\/strong>\u2013 Enable your readers to get in touch the easy way by providing a contact form. You should highlight your social media icons here, as well as on your homepage. Put the icons near the top of your homepage and then include them in the footer across all pages, or better yet, in your sidebars, so they are more visible.<\/p>\n<p><strong>Content <\/strong>\u2013 From your homepage, you could also include a link to a book-themed playlist, some character illustrations from your book series, a map of your mythical world \u2013 anything you like to draw readers into your story without giving away any spoilers.<\/p>\n<p><strong>Blog <\/strong>\u2013 <a href=\"http:\/\/lifehacker.com\/5946883\/five-realizations-that-helped-me-write-regularly\">As<\/a><a href=\"http:\/\/lifehacker.com\/5946883\/five-realizations-that-helped-me-write-regularly\" target=\"_blank\" rel=\"noopener\"> a writer, you need to blog to regularly<\/a> in order to attract readers to your website. I know it can be a drag if you\u2019re already working hard to get your novel finished. Try to streamline this process as much as you can by multitasking.<\/p>\n<p>If you\u2019re doing research for character development, share your findings. For instance, if you\u2019re looking up Edwardian fashions, share some images on your Pinterest board. Talk about what you\u2019re discovering as you go.<\/p>\n<h2>Social Media<\/h2>\n<p>Casting your promotional net far and wide across the internet will help you <a href=\"https:\/\/writersfunzone.com\/blog\/2012\/03\/07\/get-in-rapport-with-your-readers-on-facebook\/\" target=\"_blank\" rel=\"noopener\">attract and retain a core fanbase<\/a>, as well as network with influential writers in your field. Twitter and Facebook are the two \u2018must-have\u2019 networks to set up. From there, you will need to research the conventions and etiquette to become an influential voice on these platforms.<\/p>\n<p>As far as other social networks are concerned, Instagram attracts a lot of attention and YouTube can get you noticed by hundreds of millions of people. Further, Pinterest is great for sharing images and inspirations, and LinkedIn is the obvious choice for communicating with publishers, agents, and other influencers.<\/p>\n<h2>Set Up An Online Store<\/h2>\n<p>In promoting your writing, you will want to <a href=\"https:\/\/www.shopify.com\/online-store\" target=\"_blank\" rel=\"noopener\">set up your own online store<\/a> using an easy-to-use ecommerce host. Subscription services have simple, intuitive tools and can set you up with a professional-looking, fully functioning e-tail store in no time.<\/p>\n<p>Also, you can establish and maintain your web store across a multitude of platforms, all from the same dashboard. Set up shop on Amazon, Lulu, or Blurb and research methods for optimizing these internal search algorithms to attract the maximum number of clicks and sales.<\/p>\n<h2>Email Newsletter<\/h2>\n<p>You will also want to <a href=\"https:\/\/www.lucidpress.com\/pages\/how-to-make-a-newsletter\" target=\"_blank\" rel=\"noopener\">create a newsletter<\/a> for your fans. If for any reason your social networks fail over time, you will still have a list of contacts you can communicate with via alternative means. For authors, one email newsletter per month is typical. More frequently than that, people may start to feel like they are being spammed. For content, you can include blog posts, exclusive content, photos from writing events, links to buy your books, or just some quick, expert writing tips.<\/p>\n<p><strong>From <\/strong><a href=\"https:\/\/writersfunzone.com\/blog\/2017\/05\/23\/launching-as-a-first-time-debut-author-by-chloe-adler\/\" target=\"_blank\" rel=\"noopener\"><strong>launching your first novel<\/strong><\/a><strong> to growing and maintaining a following as an author, you will need to put significant effort into your marketing. <\/strong>There are many tools and resources to help you along the way, but the key to success will be coming across as yourself in everything you do. So don\u2019t be afraid to share your inspirations with the world.<\/p>\n<p><strong>\u00a0***<\/strong><\/p>\n<h2>ABOUT THE AUTHOR<\/h2>\n<p><strong><a href=\"https:\/\/victoriaecommerce.com\/\" target=\"_blank\" rel=\"https:\/\/victoriaecommerce.com\/ noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-17494\" title=\"Victoria Greene\" src=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2017\/08\/Victoria-Greene.png\" alt=\"Victoria Greene\" width=\"150\" height=\"150\" srcset=\"https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2017\/08\/Victoria-Greene.png 160w, https:\/\/writersfunzone.com\/blog\/wp-content\/uploads\/2017\/08\/Victoria-Greene-320x320.png 320w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Victoria Greene<\/strong> is a brand consultant and freelance writer. She runs her own blog at <a href=\"https:\/\/victoriaecommerce.com\/\" target=\"_blank\" rel=\"noopener\">victoriaecommerce<\/a> and she likes to share tips with authors looking to promote their work online.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some \u2018old school\u2019 authors may cling to the old adage, \u2018let the writing speak for itself,\u2019 but nowadays, it is pretty much universally accepted that authors need to maintain an internet presence to be noticed.<\/p>\n","protected":false},"author":4,"featured_media":17493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[515],"tags":[49,3239,3231,3236,3234,3240,3232,2108,3233,3238,3237,3235,295,3230,2011,932,45,347,17,11,2523],"class_list":["post-17491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columnists","tag-author","tag-brand-consultant","tag-build","tag-creating","tag-email","tag-freelance-writer","tag-market","tag-newsletter","tag-online-store","tag-promote","tag-resources","tag-self-promotion","tag-social-media","tag-victoria-greene","tag-website","tag-wfz","tag-writer","tag-writers-fun-zone","tag-writers","tag-writing","tag-writing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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