{"id":1711,"date":"2011-01-04T03:00:46","date_gmt":"2011-01-04T09:00:46","guid":{"rendered":"http:\/\/writersfunzone.com\/blog\/?p=1711"},"modified":"2024-08-15T15:50:12","modified_gmt":"2024-08-15T22:50:12","slug":"your-clear-message-get-your-potential-readers-curious-now","status":"publish","type":"post","link":"https:\/\/writersfunzone.com\/blog\/2011\/01\/04\/your-clear-message-get-your-potential-readers-curious-now\/","title":{"rendered":"Your Clear Message: Get Your Potential Readers Curious Now by Beth Barany"},"content":{"rendered":"

\"\"<\/a>Many authors think that book promotions are about giving away tchotchkes — like bookmarks, key rings, coffee mugs, and the like — to get attention for their books. But actually, book promotions start with one of the most powerful yet overlooked methods to promote your books to your potential readers: what you actually say.<\/p>\n

Word of mouth still sells more books than any other promotional tool out there.<\/h3>\n

And aspiring authors: <\/em>You can use this tool now because promotions for your author career begins now<\/strong>.<\/p>\n

If you’re ready!<\/p>\n

And you’re here so I’m guessing you’re ready to learn something new.<\/p>\n

If you just state what you write in a way that generates curiosity, then you can get more people engaged with what you write. Ultimately they will become your avid fans and book buyers. Bonus: All on a zero budget!<\/p>\n

What if you could you share what you write in one sentence and immediately know if your listener was curious, or not?<\/p>\n

Once a potential reader is curious and wants to know more, then you can ask for her email for your newsletter list (you have one, right?), or if appropriate, invite her to your online home of choice (blog, website, Facebook page, etc.)<\/p>\n

So, how do you generate curiosity?<\/p>\n

You learn to talk about your story in a compelling and interesting way. You create a Clear Message, <\/strong>or <\/span>Author Branding Statement<\/strong><\/span>.<\/p>\n

There are four ingredients to constructing this concise, one-sentence description of your book.<\/p>\n

The goal of this exercise is for you to design a statement that easily rolls off your tongue, and answers the questions we get at meetings, conferences, parties and even in the grocery store checkout line: \u201cWhat do you write?\u201d<\/strong><\/p>\n

Nail down the four ingredients to create your author branding statement<\/strong>:<\/h3>\n